The document discusses potential media institutions to distribute a new hip hop music magazine. It notes that Immediate Media distributes two existing music magazines, Top of the Pops and BBC Music Magazine, which target different audiences. Distributing the new hip hop magazine would allow Immediate Media to enter a new market and target older teenagers, expanding their customer base and profits without competing with their existing magazines. Their experience distributing music magazines would help increase the chances of success for the new hip hop magazine.

1. 3) What kind of media institution
might distribute your product and
why?
Jessica Snook

2. I researched Thrust, Egmont, Bauer
music, EMAP, Time INC, BBC, Music
magazine and Conde Nast.
I chose…

3. Not just available in magazines; this could mean I could
create a website containing magazine information.

4. Great success with magazines and websites. This will help me as my
magazine as it wouldn’t be known, so immediate media could let their
existing customers know about my magazine. However their existing
customer will have a different taste in music but could spread the word
on social media or to friends and family with the interest of Hip- hop
music.

5. Linked with big
brands which
can help with
my promotion.

6. Music Magazines They Distribute
Already:
Darker colours aimed at
an older audience.
More playful colours aimed at a
younger audience.
Artist with a
young fans.
Artist with older fans.
Simple fonts
Variety of
exiting fonts.
Selection of other
images
One main
image.

7. Why I should choose
• Immediate media don’t currently supply any Hip-Hop magazines. However they
have still worked with music magazines (Top of the pop and BBC music). This will
be an advantage for my magazine as they have experience and the two current
supplied magazines are successful; this experience would help increase my
magazines chances of success.
• Both the current magazines are not applying to the same target audience as me so
it allows immediate media to start in a new market and create a new prospective
on the business.
• Both my magazine and the current magazines have different target audience so
this also allows Immediate media to start a new marketing area. This would bring
a wider range of customers to the company which would lead to more profit.
• Currently Top of the pops target audience are aimed at young teenagers (11 to 14)
and BBC music aim at 25+. My magazine is aiming at older teenagers which they
currently don’t for fill the needs of, this also allows Immediate Media to focus on a
new target audience which will increase their profits.