Southern Cross Austereo (SCA) publishes monthly digital ratings data sourced from Nielsen Online Ratings. The March 2015 ratings show: 1) SCA network traffic increased 126% year-over-year to 344,616 average daily unique browsers, driven by shows, social media, sports, celebrities, and mobile browsing. 2) Today's Hit Network traffic increased 148% to 234,348 average daily unique browsers, also driven by shows, social media, celebrities, and mobile browsing. 3) Triple M Network traffic increased 79% to 92,509 average daily unique browsers, driven by Australian rules football, rugby league, social media, and mobile browsing.

1. MARCH 2015
statistics sourced from:
MONTHLY
RATINGS
digital.scaengage.com.au

2. SCA DIGITAL – MARCH DIGITAL RATINGS
INTRO
Slide 3 Commercial Radio Groups Unique Audience
Slide 4 Commercial Radio Brands Unique Audience
Slide 5 SCA Network March Digital Traffic
Slide 6 Today’s Hit Network March Digital Traffic
Slide 7 Triple M Network March Digital Traffic
ALL DEVICES
Slide 9 Australian Publishers (All Devices)
Slide 10 Browsing Momentum – MAR 2014 to MAR 2015
Slide 11 Multi-Category Entmt Brands (All Devices)
Slide 12 Top Radio Brands (All devices)
MOBILE
Slide 14 Mobile Publishers
Slide 15 Multi-Category Entmt Mobile Brands
Slide 16 Mobile Radio Brands in Australia
Slide 17 Mobile Share of Daily SCA Radio Browsing
DEMOGRAPHICS
Slide 19 SCA Audience Profile
Slide 20 Today’s Hit network Audience Profile
Slide 21 Triple M Network Audience Profile

5. Source: Nielsen Online Ratings - Market Intelligence (Domestic) – March 2014 – March 2015 – SCA Network National
Traffic increased 126% year on year
in Australian Average Daily Unique
Browsers to 344,616
Driven by Shows, Social, Sport, Celebrity and Mobile
Browsers.
SCA NETWORK
MARCH DIGITAL TRAFFIC

6. Source: Nielsen Online Ratings - Market Intelligence (Domestic) – March 2014 - March 2015 – Today’s Hit Network National
Traffic increased 148% year on year
in Australian Average Daily Unique
Browsers to 234,348
Driven by Shows, Social, Celebrity and Mobile Browsers.
TODAY’S HIT NETWORK
MARCH DIGITAL TRAFFIC

7. Traffic increased by 79% year on year
in Australian Average Daily Unique
Browsers to 92,509.
Driven by AFL, NRL, Social and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – March 2014 - March 2015
Triple M Network: Four Triple Ms, Triple M Modern Rock Digital & Triple M Classic Rock Digital
TRIPLE M NETWORK
MARCH DIGITAL TRAFFIC

8. ALL DEVICES
statistics sourced from:
MONTHLY
RATINGS
digital.scaengage.com.au

13. MOBILE
statistics sourced from:
statistics sourced from:
MONTHLY
RATINGS
digital.scaengage.com.au
MOBILE

18. DEMOGRAPHICS
statistics sourced from:
MONTHLY
RATINGS
digital.scaengage.com.au

22. GLOSSARY OF DIGITAL TERMS
KEY REPORTING METRICS
Average Daily Unique Browsers (ADUB): Key unique browser
ranking metric that reports the average of the daily browsers form all
devices and locations that visited a site within the selected reporting
period.
Unique Audience (UA): The total number of unique people (de-
duplicated) that visited a site at least once during the specified
reporting period. This metric has been estimated and hybridised using
tagged census data to capture access from locations and devices.
DEVICES TYPES
Device reporting splits out domestic traffic by Mobile, Tablet,
Computer and Others for key metrics.
All Devices: all connected devices types
Computer: connected device requiring a physical keyboard, mouse
and display
Mobile: any connected device larger the size of an average hand or
similar (excluding tablets).
Tablet: any connected device larger than an average hand

23. Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced
from Nielsen Online Ratings - Market Intelligence & Hybrid.
SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are
synthetically created by publishers for commercial scale purposes.
Publication of this data is intended for personal use and should be seen as a reflection of business
performance or forward looking statements that are always given to the market and shareholders
first. Any comments in regards to this data or any claims of misreprestation should be addressed to
lamberto.digioia@sca.com.au
statistics sourced from: