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SCA Digital - May 2014 Ratings
The document reports on Southern Cross Austereo's (SCA) digital ratings data from May 2014 sourced from Nielsen Market Intelligence. It shows that SCA Network, Today Network, and Triple M Network all saw increases in average daily unique browsers of 55%, 45%, and 74% respectively compared to the previous year. Mix 94.5 also saw growth in unique browsers. Mobile, social media, and video streaming statistics are also presented. The data is provided for information purposes only and any public comments or claims regarding the data should be addressed to SCA.
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SCA Digital - May 2014 Ratings
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- 2. SCA DIGITAL –MAY DIGITAL RATINGS Slide 3 SCA Network Australian Avg. Daily Unique Browsers Slide 4 Today Network Australian Avg. Daily Unique Browsers Slide 5 Triple M Network Australian Avg. Daily Unique Browsers Slide 6 Mix 94.5 Australian Avg. Daily Unique Browsers Slide 7 % Reach of Commercial Radio Unique Audience (UA) Slide 8 % Reach of Commercial Radio Unique Audience (UA) by Brand ALL DEVICES Slide 10 Top 30 Australian Publishers (All Devices) Slide 11 National % Cume Share - Radio Brands (All devices) Slide 12 National % Cume Share - Radio Groups Slide 13 Radio Brands & Networks Cume Conversion Slide 14 Radio Groups Online Daily Reach - NSW Slide 15 Radio Groups Online Daily Reach - VIC Slide 16 Radio Groups Online Daily Reach - QLD Slide 17 Radio Groups Online Daily Reach - WA Slide 18 Radio Groups Online Daily Reach - SA MOBILE Slide 20 Top 30 Australian Mobile Publishers Slide 21 National % Cume Share - Mobile Radio Brands Slide 22 Top 30 Mobile Optimised Publishers in Australia Slide 23 Mobile Share of Daily Radio Browsing Slide 24 Mobile Apps - May Slide 25 SCA Mobile Active Users - May SOCIAL Slide 27 Social Radio Stats Slide 28 People Talking About on Facebook - Radio Companies Slide 29 People Talking About on Facebook - Radio – Sydney Slide 30 People Talking About on Facebook - Radio – Melbourne Slide 31 Social Broadcast Stats Slide 32 People Talking About on Facebook - Media Slide 33 % Cume Share of Instagram Slide 34 Social Video – Views Slide 35 % Cume Share of Social Video – Subscribers - May AUDIO & VIDEO Slide 37 Live Broadcast Radio Streaming Slide 38 Audio on Demand Slide 39 Premium Video Slide 40 Songl Engagement
- 3. Source: Nielsen MarketIntelligence (Domestic) – May 2013 – May 2014 – SCA Network – National SCA Network traffic increased 55% year on year in Australian Average Daily Unique Browsers 189,175 – Highest Ever ! Driven by Shows, Social, Sport, Celebrity and Mobile Browsers. SO THIS HAPPENED…
- 4. Source: Nielsen MarketIntelligence (Domestic) – May 2013 – May 2014 - Today Network National Today Network traffic increased 45% year on year in Australian Average Daily Unique Browsers to 124,127 – Highest Ever ! Driven by Shows, Social, Celebrity and Mobile Browsers. TODAY NETWORK AUSTRALIAN AVERAGE DAILY UNIQUE BROWSERS
- 5. Triple M Networktraffic increased by 74% year on year in Australian Average Daily Unique Browsers to 58,216 – Highest Ever ! Driven by AFL, NRL, Social and Mobile Browsers. Source: Nielsen Market Intelligence (Domestic) – May 2013 – May 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital) TRIPLE M NETWORK AUSTRALIAN AVERAGE DAILY UNIQUE BROWSERS
- 6. Source: Nielsen MarketIntelligence (Domestic) – May 2014 – Mix 94.5 Perth Mix 94.5 traffic reached 3,293 Australian Average Daily Unique Browsers! ! Driven by Local, Social, Music and Mobile Browsers.! MIX 94.5 AUSTRALIAN AVERAGE DAILY UNIQUE BROWSERS
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- 41. Southern Cross Austereo(SCA) each month reports Australian digital ratings. Data sourced from Nielsen Market Intelligence (Domestic) and Nielsen Answers has been used wherever possible. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. The Social data is collated using the public terms of the respective network public APIs and terms of service. The Social Data is not currently domestic. This will be amended if and when possible. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to clive.dickens@sca.com.au statistics sourced from: