The document is a report on engagement metrics for SCA Digital from January to March 2015. It includes metrics on social media engagement, including numbers of people engaged on Facebook for SCA radio stations and networks. It also contains data on on-demand audio and premium video usage, as well as mobile engagement. The report notes that the social data is compiled from public APIs and terms of service and is not currently domestic.

1. JANUARY - MARCH
2015
ENGAGEMENT
METRICS
digital.scaengage.com.au

2. SCA DIGITAL – ENGAGEMENT METRICS
SOCIAL
Slide 4 SCA’s Social Media Engagement
Slide 5 Social Radio Stats
Slide 6 People Engaged on Facebook - Radio
Slide 7 TOP 20 Metro Radio Stations on Facebook
Slide 8 Social Broadcast Stats
Slide 9 People Engaged on Facebook – Broadcast
Slide 10 People Engaged on Facebook – Sydney
Slide 11 People Engaged on Facebook – Melbourne
Slide 12 People Engaged on Facebook – Brisbane
Slide 13 People Engaged on Facebook – Perth
Slide 14 People Engaged on Facebook – Adelaide
Slide 15 People Engaged on Facebook – SCA
Slide 16 People Engaged on Facebook – Today’s Hit Network
Slide 17 People Engaged on Facebook – Triple M Network
Slide 18 % Cume Share of Instagram
ON DEMAND AUDIO & PREMIUM VIDEO
Slide 20 SCA Audio
Slide 21 SCA Video
MOBILE ENGAGEMENT
Slide 23 SCA Mobile Active Users

3. SOCIAL
JANUARY – MARCH 2015
SOCIAL
JANUARY – MARCH 2015
ENGAGEMENT
METRICS
digital.scaengage.com.au

19. AUDIO & VIDEO
JANUARY – MARCH 2015

22. MOBILE
JANUARY – MARCH 2015
MOBILE
JANUARY – MARCH 2015
ENGAGEMENT
METRICS
digital.scaengage.com.au

24. The Social data is collated using the public terms of the respective network public APIs and terms of
service. The Social Data is not currently domestic. This will be amended if and when possible.
Publication of this data is intended for personal use and should be seen as a reflection of business
performance or forward looking statements that are always given to the market and shareholders
first. Any comments in regards to this data or any claims of misrepresentation should be addressed
to lamberto.digioia@sca.com.au