This document summarizes SCA's digital ratings data from May 2015. It shows that SCA's overall network traffic increased 58% year-over-year to 299,346 average daily unique browsers. Traffic for Today's Hit Network increased 54% to 191,354 browsers, and Triple M Network traffic grew 61% to 93,696 browsers. All increases were driven by shows, social media, sports, celebrity news, and mobile browsing. The document also provides definitions for various digital metrics and terms used in the ratings data.

1. MAY 2015
statistics sourced from:
MONTHLY
RATINGS
digital.scaengage.com.au

2. SCA DIGITAL – MAY DIGITAL RATINGS
INTRO
Slide 3 Commercial Radio Groups Unique Audience
Slide 4 SCA Network May Digital Traffic
Slide 5 Today’s Hit Network May Digital Traffic
Slide 6 Triple M Network May Digital Traffic
ALL DEVICES
Slide 8 Australian Publishers (All Devices)
Slide 9 Multi-Category Entmt Brands (All Devices)
Slide 10 Top Radio Brands (All devices)
MOBILE
Slide 12 Mobile Publishers
Slide 13 Multi-Category Entmt Mobile Brands
Slide 14 Mobile Radio Brands in Australia
Slide 15 Mobile Share of Daily SCA Radio Browsing
DEMOGRAPHICS
Slide 17 SCA Audience Profile
Slide 18 Today’s Hit network Audience Profile
Slide 19 Triple M Network Audience Profile

4. Source: Nielsen Online Ratings - Market Intelligence (Domestic) – May 2014 – May 2015 – SCA Network National
Traffic increased 58% year on year
in Australian Average Daily Unique
Browsers to 299,346
Driven by Shows, Social, Sport, Celebrity and Mobile
Browsers.
SCA NETWORK
MAY DIGITAL TRAFFIC

5. Source: Nielsen Online Ratings - Market Intelligence (Domestic) – May 2014 - May 2015 – Today’s Hit Network National
Traffic increased 54% year on year
in Australian Average Daily Unique
Browsers to 191,354
Driven by Shows, Social, Celebrity and Mobile Browsers.
TODAY’S HIT NETWORK
MAY DIGITAL TRAFFIC

6. Traffic increased by 61% year on year
in Australian Average Daily Unique
Browsers to 93,696.
Driven by AFL, NRL, Social and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – May 2014 - May 2015
Triple M Network: Four Triple Ms, Triple M Modern Rock Digital & Triple M Classic Rock Digital
TRIPLE M NETWORK
MAY DIGITAL TRAFFIC

7. ALL DEVICES
statistics sourced from:
MONTHLY
RATINGS
digital.scaengage.com.au

11. MOBILE
statistics sourced from:
statistics sourced from:
MONTHLY
RATINGS
digital.scaengage.com.au
MOBILE

16. DEMOGRAPHICS
statistics sourced from:
MONTHLY
RATINGS
digital.scaengage.com.au

20. GLOSSARY OF DIGITAL TERMS
KEY REPORTING METRICS
Average Daily Unique Browsers (ADUB): Key unique browser
ranking metric that reports the average of the daily browsers form all
devices and locations that visited a site within the selected reporting
period.
Unique Audience (UA): The total number of unique people (de-
duplicated) that visited a site at least once during the specified
reporting period. This metric has been estimated and hybridised using
tagged census data to capture access from locations and devices.
DEVICES TYPES
Device reporting splits out domestic traffic by Mobile, Tablet,
Computer and Others for key metrics.
All Devices: all connected devices types
Computer: connected device requiring a physical keyboard, mouse
and display
Mobile: any connected device larger the size of an average hand or
similar (excluding tablets).
Tablet: any connected device larger than an average hand

21. Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced
from Nielsen Online Ratings - Market Intelligence & Hybrid.
SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are
synthetically created by publishers for commercial scale purposes.
Publication of this data is intended for personal use and should be seen as a reflection of business
performance or forward looking statements that are always given to the market and shareholders
first. Any comments in regards to this data or any claims of misreprestation should be addressed to
lamberto.digioia@sca.com.au
statistics sourced from: