The document compares different types of web analytics tools, including Omniture, Webtrends, and Google Analytics. It discusses the features of each tool, such as visual displays, mobile analytics, social media analytics, and data visualization. The document also provides statistics on which products customers most commonly use, with Google Analytics being used by 94% of customers.

1. Web Analytics Tools

2. AgendaWeb Analytics 3Comparison of Tools2Features1Type of Tools

3. Types of Web Analytics Tools

4. Visual Display of the Tools

5. OmnitureSocial Media Analytics

6. Video Analytics

7. Web 2.0 Effectiveness

8. Crucial to fast and flexible data analysis

9. Mobile Analytics and Mobile Reporting

10. Allow visualize and understand the flow of traffic through siteWebtrendsUp-to-the Minute Website Analytics