The document discusses digital analytics for SCA radio networks in Melbourne, Victoria from April 2013 to April 2014. It shows that SCA Network monthly unique browsers increased 193% year-over-year to 784,352, driven by shows, social media, sports, celebrities and mobile. The Today Network saw a 10% increase in monthly users to 416,549. The Triple M Network had an 81% increase in monthly users to 351,689, attributed to AFL, NRL, social media, rock news and mobile browsing.

1. MELBOURNE

2. SCA DIGITAL – MARCH RATINGS INDEX
Slide 3 SCA Network Monthly Unique Browsers - VIC
Slide 4 Today Network Monthly Users - VIC
Slide 5 Triple M Network Monthly Users - VIC
Slide 6 Melbourne Radio Groups Ranked by Avg. Daily UB – VIC
Slide 7 Melbourne Radio Brands & Networks Ranked by Radio CUME Conversion – VIC
Slide 8 People Talking About On Facebook – Radio Companies - Melbourne
Slide 9 Mobile Share of Daily Radio Browsing – Today Network – VIC
Slide 10 Mobile Share of Daily Radio Browsing – Triple M Network – VIC
MELBOURNE

3. Source: Nielsen Market Intelligence (VIC) – April 2013 – April 2014 – SCA Network – National
SCA Network traffic in VIC increased
193% year on year in Monthly Unique
Browsers to 784,352
Driven by Shows, Social, Sport, Celebrity and Mobile
Browsers.
SCA NETWORK MONTHLY
UNIQUE BROWSERS - VIC

4. Source: Google Analytics (VIC) – April 2013 – April 2014 - Today Network National (All SCA Stations)
Today Network traffic in VIC
increased 10% year on year in
Australian Monthly Users to 416,549
Driven by Shows, Social, Celebrity and Mobile
Browsers.
TODAY NETWORK
MONTHLY USERS - VIC

5. Triple M Network traffic in VIC increased by
81% year on year in Monthly Users to 351,689
Driven by AFL, NRL, Social, Rock News and Mobile Browsers.
Source: Google Analytics (VIC) – April 2013 – April 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)
TRIPLE NETWORK
MONTHLY USERS - VIC