In March 2016, Southern Cross Austereo (SCA) reported an average daily unique browser count of 322,849, making it the 14th largest Australian digital publisher. SCA achieved significant audience engagement with 2.2 million total Australian Facebook interactions and 1.5 million unique mobile app users. The data, derived from various sources including Nielsen and social media platforms, highlights SCA's leading position in the radio and digital media landscape in Australia.

1. SCA MonthlyDigitalAudience
March2016

2. 323k 9.8m 2.2m 1.0m 136k
#1 Radio Group with 322,849 Avg Daily UBs
#14 Australian Digital Publisher in Nielsen Market Intelligence
#9 Australian Mobile Publisher in Nielsen Market Intelligence
SCA DigitalLeadership
1.5m
Unique Audience1
Sources: 1
Nielsen Answers, 2
Nielsen Market Intelligence, 3
Facebook, 4
Twitter, 5
Instagram & 6
YouTube. Figures for Mar '16
Avg Daily UBs2 Facebook Fans3
Twitter Followers4
Instagram
Followers5
YouTube
Subscribers6

3. RadioGroupsUniqueAudience
Source: Nielsen Digital Ratings (Monthly) Mar ‘16
0
400,000
800,000
1,200,000
1,600,000
SCA Nova Entertainment ARN Macquarie Radio
270,000
591,000
722,000
1,494,000

4. RadioBrandsUniqueAudience
Source: Nielsen Digital Ratings (Monthly) Mar ‘16
0
175,000
350,000
525,000
700,000
Hit Network Triple M NovaFM KIIS Smooth
196,000
399,000
537,000
634,000
696,000

5. 824k
Unique 28 Day
Streamers1
3.2m 7.3m3.1m
Monthly Podcast
Downloads2
Monthly Video
Views3
Total Monthly Minutes
Watched3
SCA Streams
VideoAudio
Sources: 1
SCA Steaming Logs - 28 days from 01/03/2016, 2
Podcast listening figure removes inflated reporting from repeated download
requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3
Ooyala + YouTube. Figures for Mar '16

6. SCA Mobile
85%
199k 1.1m
Mobile
(% of Avg Daily UBs)3
Monthly App Users1
275k
Monthly Mobile
Avg Daily UBs3
Mobile App Installs
(all-time)2
Sources: 1
Flurry, 2
AppAnnie (all-time SCA downloads) &
3
Nielsen Market Intelligence. Figures for Mar '16

7. SCASocial
2.2m 1.0m9.8m 135k
2.4m Total Australian Facebook Engagement1
Sources: 1
Facebook ‘People Talking About This’
AU only, 2
Facebook, 3
Twitter, 4
Instagram & 5
YouTube. Figures for Mar '16
Twitter
Followers3
Instagram
Followers4
Facebook
Fans2
YouTube
Subscribers5

8. Hit Network
1.8m 942k
Twitter
Followers2
Instagram
Followers3
7.3m
Facebook
Fans1
196k
Avg Daily
UBs5
99k
Monthly
App Users6
2.8m
Monthly
Video Views7
132k
YouTube
Subscribers4
Sources: 1
Facebook, 2
Twitter, 3
Instagram, 4
YouTube, 5
Nielsen
Market Intelligence, 6
Google Analytics, 7
Ooyala + YouTube.
Figures for Mar '16

9. 163k 369k 19k 8.7k 20k
Avg Daily UBs1 Facebook Fans2
Twitter Followers3
Instagram
Followers4
YouTube
Subscribers5
Scoopla
Sources: 1
Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2
Facebook, 3
Twitter, 4
Instagram & 5
YouTube. Figures for Mar '16

10. TripleM Network
352k 35k
Twitter
Followers2
Instagram
Followers3
1.5m
Facebook
Fans1
110k
Avg Daily
UBs4
97k
Monthly
App Users5
353k
Monthly
Video Views6
Sources: 1
Facebook, 2
Twitter, 3
Instagram, 4
Nielsen Market
Intelligence, 5
Google Analytics, 6
Ooyala + YouTube. Figures for
Mar '16

11. 66k 251k 187k 14k
Avg Daily UBs1 Facebook Fans2
Twitter Followers3
Instagram
Followers4
Sport
14.4k
Monthly App Users5
Sources: 1
Nielsen Market Intelligence ‘SCA Network (Sport)’, 2
Facebook, 3
Twitter, 4
Instagram & 5
Google Analytics. Figures for Mar '16

12. AustralianPublishers (AllDevices)
1
2
3
4
5
6
7
8
9
10
NEWS AUSTRALIA
NEWS CORP AUSTRALIA
FAIRFAX MEDIA
FAIRFAX MEDIA LIMITED
NINEMSN
NINE ENTERTAINMENT CO.
TELSTRA MEDIA
TELSTRA CORPORATION LTD
EBAY
EBAY INC.
AUSTRALIAN FEDERAL GOV.
AUSTRALIAN FEDERAL GOVERNMENT
REALESTATE.COM.AU LTD.
REA GROUP LTD
YAHOO!7
SEVEN WEST MEDIA & YAHOO!
CARSALES.COM LIMITED
CARSALES.COM LTD
TRIPADVISOR
TRIPADVISOR MEDIA GROUP
1
2
3
8
4
5
6
7
9
11
3,507,828
3,281,205
1,792,660
1,365,437
1,250,479
1,165,942
1,119,887
1,052,800
491,644
424,823
-4.9%
-10.7%
-8.6%
+40.4%
-8.6%
-29.0%
+0.7%
-3.1%
-3.7%
-14.4%
SCA is the 14th biggest tagged publisher in Australia (all devices)
PREVRANK COMPANY AVG DAILY UB % CH.
MARKET AGGREGATE 17,909,927 -4.6%
Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - March 2016
11
12
13
14
15
16
17
18
19
20
BBC
BBC WORLDWIDE LTD
ALLURE MEDIA
ALLURE MEDIA
GUARDIAN NEWS & MEDIA LTD
GUARDIAN MEDIA GROUP PLC
SOUTHERN CROSS AUSTEREO
SOUTHERN CROSS MEDIA GROUP
LINKEDIN
LINKEDIN CORPORATION
MAMAMIA WOMEN’S NETWORK
MAMAMIA.COM.AU PTY LTD
CBS INTERACTIVE
CBS CORPORATION
SBS
SPECIAL BROADCASTING SERVICE CORP.
BAUER MEDIA GROUP
BAUER MEDIA GROUP
KIDSPOT
KIDSPOT.COM.AU PTY LTD
12
13
10
14
15
17
16
18
21
19
420,150
393,493
365,493
322,849
278,789
276,561
263,913
260,592
203,122
194,943
-4.4%
-2.6%
-14.3%
+12.6%
+15.6%
-7.5%
-14.9%
+11.8%
+6.9%
-4.2%
PREVRANK COMPANY AVG DAILY UB % CH.

13. RadioBrands(AllDevices)
1
2
3
4
5
6
7
8
HIT NETWORK*
SOUTHERN CROSS AUSTEREO
NOVA FM NETWORK
NOVA ENTERTAINMENT
KIIS NETWORK
AUSTRALIAN RADIO NETWORK
TRIPLE M NETWORK
SOUTHERN CROSS AUSTEREO
2GB 873AM
MACQUARIE RADIO NETWORK
SMOOTHFM
NOVA ENTERTAINMENT
CLASSIC HITS RADIO
AUSTRALIAN RADIO NETWORK
3AW
FAIRFAX MEDIA
1
2
3
4
6
9
5
8
196,195
158,105
133,327
110,079
20,959
17,969
13,247
11,752
+5.6%
+3.2%
+2.9%
+15.0%
-5.0%
+8.1%
+12.9%
-13.6%
Ranked by Australian avg. daily unique browsers
PREVRANK COMPANY AVG DAILY UB % CH.
Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - March 2016
*Referred to in Nielsen as ’Today’s Hit Network’
PREVRANK COMPANY AVG DAILY UB % CH.
97.3 COASTLIVE.COM.AU
WEST COAST RADIO
THE EDGE
AUSTRALIAN RADIO NETWORK
SEA FM
SOUTHERN CROSS AUSTEREO
MIX 94.5FM
SOUTHERN CROSS AUSTEREO
FIVEAA
NOVA ENTERTAINMENT
2UE
FAIRFAX MEDIA
96FM
AUSTRALIAN RADIO NETWORK
9
10
11
12
13
14
15
7
10
11
13
12
16
15
8,627
7,169
4,454
3,231
2,882
1,360
1,357
-1.5%
+13.4%
+26.0%
-28.8%
-7.2%
-6.2%
-11.7%