The document provides analytics for the website GOOD.IS from January 2016 in the United States. It shows that GOOD.IS had 9,692 total unique visitors, with most visitors on mobile devices. The average visitor spent 1 hour on the site and viewed 2 pages. Over 80% of visitors were between the ages of 18-34 and had a household income between $40,000-$99,999. Visitor numbers for GOOD.IS increased over 800% from January 2015. The site shares audiences with other lifestyle websites.

1. GOOD.IS January 2016 United States
Part of GOOD Worldwide Inc
Key Measures - Multi-Platform
9,692
Total Unique Visitors/Viewers
(000)
1.0
Average Minutes per Visit
2
Average Views per Visitor
8,534
Exclusive Mobile UV (000)
Multi-Platform Universes - Unique Visitors/Viewers (000)
9,692
Total Digital Population
1,158 1,158
Desktop Desktop Web
8,805 8,197 651
Total Mobile All Smartphones All Tablets
Demographics - Multi-Platform
GOOD.IS
Total Internet
Gender
25% 50% 75% 100%
Male
Female
Persons - Age
25% 50% 75% 100%
13-17
18-24
25-34
35-44
45-54
55-64
65+
HH Income (US)
25% 50% 75% 100%
Under $25K
$25K-$39,999
$40K-$59,999
$60K-$74,999
$75K-$99,999
$100,000 or more
Children
25% 50% 75% 100%
No
Yes
HH Size
25% 50% 75% 100%
1
2
3
4
5+
Race
25% 50% 75% 100%
Black
Other
Ethnicity
25% 50% 75% 100%
Non-Hispanic
Hispanic All
Total Unique Visitors/Viewers (000) Trend
2,500
5,000
7,500
10,000
12,500
J F M A M J J A S O N D J
Total Unique Visitors (000) to GOOD.IS
increased 833.8 % since Jan 2015
Cross Visiting - Total Digital Population
The following shows the shared audience between the largest
web entities in the same category (Lifestyles) as GOOD.IS:
LittleThings, Inc.
Today Digital Lifestyle
PopSugar
Ad Thrive Sites
Hearst Digital Media
AOL-HuffPost Lifestyle
Wikimedia Community Sites
Meredith Digital
Scripps Networks Interactive Inc.
SheKnows Media
Conde Nast Digital
Total Internet
Media Index
Shared
Audience (000)
534 9,692
502 8,444
458 7,476
395 5,752
361 9,692
344 9,692
313 5,870
291 8,198
288 6,582
285 9,692
246 9,692
100 9,692
Entity Status
Desktop
Display Video
Browser Browser
Partially Unified Not Measured
Smartphone
iOS Android
Browser Application Browser Application
Fully Unified Not Measured Fully Unified Not Measured
Tablet
iOS Android
Browser Application Browser Application
Fully Unified Not Measured Census Only Not Measured
All information provided through this comScore Media Dashboard remains the exclusive property of comScore, Inc. A license is hereby provided so that the data provided through the comScore Media Dashboard
may be used for the licensee's business purposes, to include the printing of data through the interface, however, under no circumstances may any information be resold by the licensee.

2. Key Measures - Multi-Platform
This module provides a quick view of key measures to help understand the selected entity. With each data point, we also provide a quick view of the previous thirteen months
trend.
Demographics - Multi-Platform
This module shows the profile of visitors to a media entity by various demographic breaks and compares it to the total internet. In each chart, the row with the highest % comp
UV is highlighted.
Total Unique Visitors/Viewers (000) Trend
This module shows the historical trend of Unique Visitors/Viewers visiting the media entity by month for the selected geography and year-over-year change for the current
month. The row with the highest UV count is highlighted.
Cross Visiting - Total Digital Population
This module shows the top ten entities in the same category that have the largest shared audience with the selected entity. This information can be utilized for planning
marketing strategies, co-brands and partnerships, as well as evaluating the audience on competitor sites.
Entity Status
This module shows the tagging status of the media entity by individual platform for the current month.
All information provided through this comScore Media Dashboard remains the exclusive property of comScore, Inc. A license is hereby provided so that the data provided through the comScore Media Dashboard
may be used for the licensee's business purposes, to include the printing of data through the interface, however, under no circumstances may any information be resold by the licensee.