In June 2016, Southern Cross Austereo (SCA) achieved a unique audience of 1.3 million, ranking as the #1 radio group with 388,689 average daily unique browsers. The document details various digital metrics including audience engagement on social media, podcast downloads, and mobile app usage, showcasing SCA's strong online presence. Additionally, it references rankings and comparisons with other Australian publishers and radio networks based on average daily unique browsers.

1. SCA Monthly Digital Audience
June 2016

2. 389k 10.5m 2.3m 1.1m 150k
Avg Daily UBs2 Facebook Fans3
Twitter Followers4
Instagram
Followers5
YouTube
Subscribers6
#1 Radio Group with Unique Audience of 1,305,000
#1 Radio Group with 388,689 Avg Daily UBs
#12 Australian Digital Publisher in Nielsen Market Intelligence
#9 Australian Mobile Publisher in Nielsen Market Intelligence
SCA Digital Leadership
Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for June '16
1.3m
Unique Audience1

3. Radio Groups Unique Audience
Source: Nielsen Digital Ratings (Monthly) June ‘16
1,305,000
693,000 669,000
341,000
0
400,000
800,000
1,200,000
1,600,000
SCA ARN Nova Entertainment Macquarie Radio

4. Radio Brands Unique Audience
Source: Nielsen Digital Ratings (Monthly) June ‘16
589,000
570,000
511,000
466,000
98,000
0
175,000
350,000
525,000
700,000
Hit Network Triple M NovaFM KIIS Smooth

5. 678k
Unique 28 Day
Streamers1
2m 5.6m3.4m
Monthly Podcast
Downloads2
Monthly Video
Views3
Total Monthly
Minutes Watched3
SCA Streams
VideoAudio
Sources: 1 SCA Steaming Logs - 28 days from 01/04/2016, 2 Podcast listening figure removes inflated reporting from repeated download
requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for June '16

6. SCA Mobile
85%
217k 1.3m
Mobile
(% of Avg Daily UBs)3
Monthly App Users1
331k
Monthly Mobile
Avg Daily UBs3
Mobile App Installs
(all-time)2
Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) &
3 Nielsen Market Intelligence. Figures for June '16

7. SCA Social
2.3m 1.1m10.5m 150k
2.4m Total Australian Facebook Engagement1
Sources: 1 Facebook ‘People Talking About
This’ AU only, 2 Facebook, 3 Twitter, 4 Instagram
& 5 YouTube. Figures for June '16
Twitter
Followers3
Instagram
Followers4
Facebook
Fans2
YouTube
Subscribers5

8. Australian Facebook Engagement – Radio
Source: Facebook API 28 Day People Talking About This (AU) - recorded 1 July 2016
2,446,711
746,423
435,768
258,467
81,027
0
175,000
350,000
525,000
700,000
875,000
1,050,000
1,225,000
1,400,000
1,575,000
1,750,000
1,925,000
2,100,000
2,275,000
2,450,000
2,625,000
SCA ARN Nova ABC Radio Fairfax Radio

9. Australian Facebook Engagement – Radio Brands
Source: Facebook API 28 Day People Talking About This (AU) – recorded 1 July 2016
1,656,229
424,780 420,083 392,369
0
175,000
350,000
525,000
700,000
875,000
1,050,000
1,225,000
1,400,000
1,575,000
1,750,000
Hit Network Triple M Network KIIS Network Nova FM

10. HIT Network
1.9m 1.1m
Twitter
Followers2
Instagram
Followers3
7.9m
Facebook
Fans1
225k
Avg Daily
UBs5
95k
Monthly
App Users6
1.6m
Monthly
Video Views7
145k
YouTube
Subscribers4
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5
Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala +
YouTube. Figures for June '16

11. 163k 367k 20k 9k 20k
Avg Daily UBs1 Facebook Fans2
Twitter Followers3
Instagram
Followers4
YouTube
Subscribers5
Scoopla
Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for June '16

12. Triple M Network
368k 50k
Twitter
Followers2
Instagram
Followers3
1.5m
Facebook
Fans1
141k
Avg Daily
UBs4
117k
Monthly
App Users5
337k
Monthly
Video Views6
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market
Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for
June '16

13. 97k 280k 163k 18k
Avg Daily UBs1 Facebook Fans2
Twitter Followers3
Instagram
Followers4
Sport
19k
Monthly App Users5
Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 Google Analytics. Figures for June '16

14. Australian Publishers (AllDevices)
1
2
3
4
5
6
7
8
9
10
NEWS AUSTRALIA
NEWS CORP AUSTRALIA
FAIRFAX MEDIA
FAIRFAX MEDIA LIMITED
TELSTRA MEDIA
TELSTRA CORPORATION LTD
EBAY
EBAY INC.
REALESTATE.COM.AU LTD.
REA GROUP LTD
NINEMSN
NINE ENTERTAINMENT CO.
YAHOO!7
SEVEN WEST MEDIA & YAHOO!
DMG MEDIA
DAILY MAIL AND GENERAL TRUST PLC
BBC
BBC WORLDWIDE LTD
CARSALES.COM LIMITED
CARSALES.COM LTD
1
2
3
5
6
4
7
8
10
9
3,847,944
3,309,155
1,489,799
1,183,987
1,164,517
1,090,244
956,937
691,000
488,058
474,640
+0.5%
-1.1%
-3.8%
-3.0%
-2.3%
-17.7%
-8.4%
+10.1%
+13.2%
-2.8%
SCA is the 12th biggest tagged publisher in Australia (all devices)
PREVRANK COMPANY AVG DAILY UB % CH.
MARKET AGGREGATE 18,440,097 -1.3%
Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - June 2016
11
12
13
14
15
16
17
18
19
20
TRIPADVISOR
TRIPADVISOR MEDIA GROUP
SOUTHERN CROSS AUSTEREO
SOUTHERN CROSS MEDIA GROUP
ALLURE MEDIA
ALLURE MEDIA
SBS
SPECIAL BROADCASTING SERVICE CORP.
MAMAMIA WOMEN’S NETWORK
MAMAMIA.COM.AU PTY LTD
GUARDIAN NEWS & MEDIA LTD
GUARDIAN MEDIA GROUP PLC
CBS INTERACTIVE
CBS CORPORATION
SPORTINGPULSE
MULTICHANNEL NETWORK
ESPN
ESPN INTERNET VENTURES
SEVEN WEST MEDIA
SEVEN WEST MEDIA
11
14
12
15
16
13
18
17
21
26
449,424
388,689
347,223
294,805
281,755
274,708
270,044
229,117
225,009
220,182
+6.8%
+9.2%
-1.6%
-5.1%
-8.1%
-26.9%
+1.5%
-15.8%
+8.8%
+29.1%
PREVRANK COMPANY AVG DAILY UB % CH.

15. Radio Brands (All Devices)
1
2
3
4
5
6
7
8
HIT NETWORK*
SOUTHERN CROSS AUSTEREO
KIIS NETWORK
AUSTRALIAN RADIO NETWORK
TRIPLE M NETWORK
SOUTHERN CROSS AUSTEREO
NOVA FM NETWORK
NOVA ENTERTAINMENT
2GB 873AM
MACQUARIE RADIO NETWORK
SMOOTHFM
NOVA ENTERTAINMENT
CLASSIC HITS RADIO
AUSTRALIAN RADIO NETWORK
3AW
FAIRFAX MEDIA
1
3
4
2
5
6
8
7
224,555
175,150
140,978
136,878
22,781
14,998
12,831
10,255
+11.3%
+9.1%
+3.1%
-24.7%
+5.4%
-19.7%
-5.2%
-28.8%
Ranked by Australian avg. daily unique browsers
PREVRANK COMPANY AVG DAILY UB % CH.
Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - June 2016
*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence
PREVRANK COMPANY AVG DAILY UB % CH.
97.3 COASTLIVE.COM.AU
WEST COAST RADIO
THE EDGE
AUSTRALIAN RADIO NETWORK
FIVEAA
NOVA ENTERTAINMENT
MIX 94.5FM
SOUTHERN CROSS AUSTEREO
SEA FM
SOUTHERN CROSS AUSTEREO
RADIOWEST
SOUTHERN CROSS AUSTEREO
2UE
FAIRFAX MEDIA
9
10
11
12
13
14
15
10
9
11
12
13
15
14
9,210
6,236
3,754
3,200
2,427
1,433
1,375
+28.0%
-18.5%
-37.5%
+0.7%
-5.3%
+11.3%
-20.1%