Mobile apps account for 57 percent of all digital media usage, and smartphone apps alone capture more than half of digital media time spent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
Mobile app vs. mobile web usage and audience behavior
Highlights of top-ranking and fast-growing apps
App activity among Millennials and other valuable audience segments
Consumers’ attitudes and perceptions towards apps and the app landscape
Usage habits and behavioral tendencies of app users
Deep dives into several app categories, including retail, gaming and online dating
Mobile apps account for 57 percent of all digital media usage, and smartphone apps alone capture more than half of digital media time spent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
Mobile app vs. mobile web usage and audience behavior
Highlights of top-ranking and fast-growing apps
App activity among Millennials and other valuable audience segments
Consumers’ attitudes and perceptions towards apps and the app landscape
Usage habits and behavioral tendencies of app users
Deep dives into several app categories, including retail, gaming and online dating
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Courtesy of: ComScore
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Supplementary report to the 2015 Digital News Report. Including information on six new countries: Austria, the Czech Republic, Poland, Portugal, the Netherlands and Turkey.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
APAC Mobile First Insights Report - Opera MediaworksOperaMediaworks
The report is designed to help marketers navigate the fast-changing mobile environment and make strategic decisions that will drive real outcomes for the business.
The report found that Asia Pacific is a massive and growing market for app usage and app advertising. Here are the key findings:
- Gaming is the top mobile app category across most APAC countries
- In-app advertising is overtaking the mobile web channel across almost all APAC markets, by as much as 13 times in Singapore and Thailand
- Click-through rates on apps were found to be between 1.3 times to twice as high as mobile web-click through rates in all APAC markets
The Digital Digest is Rassed's quarterly round up of Internet and technology developments in the Middle East.
Hot stories in this issue:
Instagram is more popular than Facebook in one Arab country, but which one?
Saudi Arabia still has the largest Twitter population.
UAE is named fiber capital of the world.
One Middle East country has a smartphone penetration level of only 6%, read to find out which one.
Can Jawabkom be the new Arab Quora?
More #Selfies taken in Doha than any other Middle East city.
The region is among the heaviest VoIP users globally.
... and many more.
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
Australian Media Consumption Trends 2015 - Created by Ryan Northover - Ninja Digital 2015.
How Are Australians consuming media in 2015? How is the media influencing buying behavior? How can brands get insight into the way we consume and are influenced by media in 2015? A report for brands in Western Australia and Australia.
State of the Web in 2016 - Mary MeekerOliver Grave
Mary Meeker of Kleiner Perkins Caufield & Byers puts together a fascinating and influential presentation each year on the state of the web.
The report, chock-full of insights and stats, delves into the biggest trends in digital.
She just released 2016's presentation at Vox Media's Code Conference.
Big themes this year include how search is changing, the impact of messaging apps, and the future of transportation.
Social Media in the Middle East: The Story of 2014Damian Radcliffe
Third annual round-up of developments in social media consumption and behaviours across the Middle East and North Africa. This white paper explores areas such as the social media market in MENA, as well as key networks (Facebook, Twitter, Instagram, Whatsapp), the use of social media for news and consumption by Arab Youth.
eMarketer Webinar: Mobile Ad EffectivenesseMarketer
The amount spent on mobile display advertising is expected to increase dramatically in 2014 as companies like yours shift budgets from desktop to mobile. But as you spend more on mobile, are you confident the metrics you’re using to gauge the effectiveness of your ad spend are valid? Topics in this webinar include: How have performance metrics for mobile display ads changed during the past year? Where are prices headed, and how does mobile display compare with desktop? Which mobile display ad formats are most effective—banners, rich media, video, social, local, native? What needs to be improved to further increase the effectiveness of mobile display ads?
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Courtesy of: ComScore
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Supplementary report to the 2015 Digital News Report. Including information on six new countries: Austria, the Czech Republic, Poland, Portugal, the Netherlands and Turkey.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
APAC Mobile First Insights Report - Opera MediaworksOperaMediaworks
The report is designed to help marketers navigate the fast-changing mobile environment and make strategic decisions that will drive real outcomes for the business.
The report found that Asia Pacific is a massive and growing market for app usage and app advertising. Here are the key findings:
- Gaming is the top mobile app category across most APAC countries
- In-app advertising is overtaking the mobile web channel across almost all APAC markets, by as much as 13 times in Singapore and Thailand
- Click-through rates on apps were found to be between 1.3 times to twice as high as mobile web-click through rates in all APAC markets
The Digital Digest is Rassed's quarterly round up of Internet and technology developments in the Middle East.
Hot stories in this issue:
Instagram is more popular than Facebook in one Arab country, but which one?
Saudi Arabia still has the largest Twitter population.
UAE is named fiber capital of the world.
One Middle East country has a smartphone penetration level of only 6%, read to find out which one.
Can Jawabkom be the new Arab Quora?
More #Selfies taken in Doha than any other Middle East city.
The region is among the heaviest VoIP users globally.
... and many more.
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
Australian Media Consumption Trends 2015 - Created by Ryan Northover - Ninja Digital 2015.
How Are Australians consuming media in 2015? How is the media influencing buying behavior? How can brands get insight into the way we consume and are influenced by media in 2015? A report for brands in Western Australia and Australia.
State of the Web in 2016 - Mary MeekerOliver Grave
Mary Meeker of Kleiner Perkins Caufield & Byers puts together a fascinating and influential presentation each year on the state of the web.
The report, chock-full of insights and stats, delves into the biggest trends in digital.
She just released 2016's presentation at Vox Media's Code Conference.
Big themes this year include how search is changing, the impact of messaging apps, and the future of transportation.
Social Media in the Middle East: The Story of 2014Damian Radcliffe
Third annual round-up of developments in social media consumption and behaviours across the Middle East and North Africa. This white paper explores areas such as the social media market in MENA, as well as key networks (Facebook, Twitter, Instagram, Whatsapp), the use of social media for news and consumption by Arab Youth.
eMarketer Webinar: Mobile Ad EffectivenesseMarketer
The amount spent on mobile display advertising is expected to increase dramatically in 2014 as companies like yours shift budgets from desktop to mobile. But as you spend more on mobile, are you confident the metrics you’re using to gauge the effectiveness of your ad spend are valid? Topics in this webinar include: How have performance metrics for mobile display ads changed during the past year? Where are prices headed, and how does mobile display compare with desktop? Which mobile display ad formats are most effective—banners, rich media, video, social, local, native? What needs to be improved to further increase the effectiveness of mobile display ads?
Executive Summary
This year’s key developments will centre on online video, mobile apps and further moves towards
distributed content. Mounting problems around online display advertising will lead to a burst of
innovation around journalism business models.
More specifically …
· Facebook/Google/Apple battle intensifies over the future of mobile and the discovery of content
· Messaging apps continue to drive the next phase of the social revolution
· Mobile browsing speeds up thanks to initiatives by platforms and publishers
· Ad-blocker/publisher wars move to mobile - they rage through 2016
· Fraud and fake traffic further undermine faith in online advertising
· Renewed focus on paid content of different flavours (given above) including crowd funding,
membership and micropayment
· Explosion of 360° video, auto-play video and vertical video (get used to it!)
· Growth of identified web (sign in and registration will be critical to delivering cross platform
personal content and notifications)
· Breakthrough year for Robo-journalism– strikes in newsrooms over job losses
· Another year of spectacular cyber attacks and privacy breaches
· More measurement of attention/impact, less measurement of clicks
· Messaging apps go mainstream at work (eg Slack, Hipchat, FB at work)
· Scheduled TV viewing on the slide as more viewing shifts to on-demand
· Rebirth of audio driven by internet delivery to mobile devices
Technology to watch for
· Virtual Reality (VR) hype goes into overdrive; leaves non-gamers cold
· Artificial intelligence (AI) and messaging bots
· Bendy and flexible phones; wireless charging finally takes off
· Drones go mainstream with registration required in most countries
· Smart mirrors just one example of growing visibility of the Internet of Things
Everywhere we will see the growth of analytics and data-informed decision-making in technology,
marketing and even publishing. In a few years’ time, it will seem extraordinary how uninformed we once
were.
Reuters Institute e Digital News Report 2016 Media, Journalism and Technology Predictions 2016 - This year’s key developments will centre on online video, mobile apps and further moves towards distributed content. Mounting problems around online display advertising will lead to a burst of innovation around journalism business models.
THOMSON REUTERS FOUNDATION
The 2017 Digital News Report surveyed 70,000 people across 36 markets on five continents to provide new insights into our digital news consumption. This research is a reminder that the digital revolution is full of contradictions and exceptions. These differences are captured in individual country pages that can be found towards the end of the report. They contain critical industry context written by experts as well as key charts and data points.
The report explores news consumption in: Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Singapore, Slovakia, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, United Kingdom and the United States of America.
As well as country-by country analysis, the report also contains an essay by Melissa Bell, Publisher and Co-founder of Vox Media and an executive summary by Lead Author Nic Newman. Explore the report, along with a video breakdown and full interactive graphics, on our Digital News Report website: http://digitalnewsreport.org/.
Presentation by Caroline H. Little, President and CEO, Newspaper Association of America, USA, given at the 66th World Newspaper Congress on Wednesday, 11 June 2014, during the closing session explaining the current U.S. Media Market situation.
State of the News Media 2016
BY Amy Mitchell and Jesse Holcomb
Eight years after the Great
Recession sent the U.S.
newspaper industry into a
tailspin, the pressures facing
America’s newsrooms have
intensified to nothing less than
a reorganization of the
industry itself, one that
impacts the experiences of
even those news consumers
unaware of the tectonic shifts
taking place.
In 2015, the newspaper
sector had perhaps the worst
year since the recession and its
immediate aftermath. Average
weekday newspaper
circulation, print and digital
combined, fell another 7% in
2015, the greatest decline
since 2010. While digital circulation crept up slightly (2% for weekday), it accounts for only 22% of
total circulation. And any digital subscription gains or traffic increases have still not translated
into game-changing revenue solutions. In 2015, total advertising revenue among publicly traded
companies declined nearly 8%, including losses not just in print, but digital as well.
Reuters Institute Digital News Report 2015: Selected highlightsDamian Radcliffe
A personal take on some of the key data points and takeaways from the Digital News Report 2015 produced by the Reuters Institute for the Study of Journalism at Oxford University.
For more information please visit: http://www.digitalnewsreport.org/
Three key points for news and media in 2018
1) Distributed discovery increasingly important, and social and search expose people to more sources of news, but brand recognition is low
2) Confidence in both social media and news media is low and people’s sense of what constitutes “fake news” is not what you think it is
3) The role of platforms is evolving as social media remains critical fr news but we see a shift to more ‘private’ messaging apps (is voice next?)
Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet.
Hoje é um marco importante para todas as coisas digitais, com o novo Digital em 2017 Visão Global relatório do We Are social e Hootsuite revelando que mais de metade da população do mundo agora usa a internet.
Similar to Nic Newman – Mobile-first: How people use their smartphone to get news during the day (20)
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
3. Today’s
agenda
Key facts on mobile news : Who, when,
where and why
How is mobile affecting publishers?
Mobile and social – perfect marriage?
What formats work on mobile?
What next?
Q&A
15/06/2016RISJ Digital News Report 2016 3
5. 5
Growth of smartphone news use
SELECTED COUNTRIES
Year-on-year smartphone for news growth shows no signs of slowing down. Smartphone news access higher than
computer access in Switzerland, Sweden, and Korea.
7. Increased centrality
RISJ Digital News Report 2015 7
32%
say smartphone main way of
accessing online news
53%
amongst under 35s
68%
of those accessing news on
public transport
51%
distracted when watching
TV news
8. 8
MAIN DIGITAL NEWS DEVICE BY AGE (UK)
Younger users prefer smartphone news access, older users prefer either tablets or the computer.
9. RISJ Digital News Report 2016 9
24% 16%
UNITED KINGDOM
12% 17%
UNITED STATES
First contact with news (in the morning)
10. RISJ Digital News Report 2016 10
24% 16%
UNITED KINGDOM
12% 17%
UNITED STATES
First contact with news (in the morning)
11. Mobile and social work together
15/06/2016RISJ Digital News Report 2016 11
13. USA
1. APPLE NEWS: 4%
2. FLIPBOARD: 4%
3. SMART NEWS: 1%
AUSTRALIA
1. APPLE NEWS: 4%
2. FLIPBOARD: 4%
3. SMART NEWS: 2%
Mobile news aggregators
Selected countries
New mobile aggregators like AppleNews, Smartnews and Flipboard are
far behind Facebook in terms of reach and importance.
15. Brexit vote (BBC traffic)
Source: BBC
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
12am 3am 6am 9am 12pm 3pm 6pm 9pm 12am 3am 6am 9am 12pm 3pm 6pm 9pm
Millions
Hourly Unique Browsers to BBC News Online
Tablet
Mobile
Computer
Thursday 23rd Friday 24th
Between 6am and 7am on Friday, 80% of global visitors to BBC
News Online were on mobiles and tablets.
16. New internet peaks at the FT
New digital prime
time Most journalists file stories
New products
Source: FT audience research
19. People use fewer sources
on smartphone
70%
have a news app installed
on their phone, only a third
actually use them in a
given week
RISJ Digital News Report 2015 19
1.52
Average sources per
person on smartphone –
significantly fewer than on
a tablet or computer.
Strong brands that provide breaking news or other strong
utility do well but have to earn place in
attention economy
20. Proportion using a news app on smartphone or tablet
SELECTED COUNTRIES
Use of news apps has grown in many countries since 2014.
Q11. Thinking of the way you looked at news online (via any device) in the last week , which of the following ways of consuming news did you use?
Showing code for any app use
21. 21
Mobile news alerts have seen the biggest growth in Austria where they have doubled in use.
Increases also in Ireland, Japan, Denmark, Turkey and Brazil
Proportion who arrived at news via a mobile alert
SELECTED COUNTRIES
22. ALL COUNTRIES
Less than 1% in both the US and
Europe use smartwatches for news.
Of those that do use news, push
alerts seem to be more popular than
going directly to an app.
News use via Smartwatches
24. 15/06/2016RISJ Digital News Report 2016 24
Short form dominates, but long form works
Source: Pew Research/Parse.ly
25. 15/06/2016RISJ Digital News Report 2016 25
• Screen size has doubled in
last five years
• Average is now over 5.0”
• Bigger devices lead to
more browsing
• 45% of iBooks are now
read on phones
How much difference does screen size make?
27. 27
Power of distributed video
• Vertical
• Square
• Automatically playing
• Immersive (360)
2015 saw the video enabled
Internet rivalling television
news as the most compelling
and authentic destination for
live news.
28. 29% of video
viewing time is vertical
More vertical and square
video is on the way
Video is changing, vertical, square, round and
interactive
29. Texted vs non texted in top Facebook native videos
Source: Analysis of top videos provided by
NewsWhip, February 2016, n = 303
29%
71%
0% 20% 40% 60% 80%
Non-texted
Texted
30. Emotional vs factual in top Facebook native videos
58%
42%
0% 20% 40% 60% 80%
Emotional
Factual
Source: Analysis of top videos provided by
NewsWhip, February 2016, n = 303
32. 32
1. Notifications as new battleground
“We used to be standing on a hill and shouting messages at people, [but now]
there’s a growing number of users who only engage with us when we send a
push”
Andrew Phelps, Product Director of Messaging and Push, NYT
33. 33
2. Faster mobile pages
• Google’s AMP moves to next stage
• Proprietary approaches like Instant
Articles
• Publishers add lazy load and reduce
advertising
• Ad blocking software like UC browser
All this puts huge extra pressure on publishers and will
push further to distributed models
34. Mobile was winning
“It’s perfect for the train,
elevator, grocery store line,
or wherever you have a
spare moment to catch up
on the news”
“It’s an ongoing conversation
about the news, sort of like
texting”
3. Bots and conversations
36. 36
5. Rise of Virtual Assistants
Google, Microsoft, Cortana, Alexa and now Facebook M
ZERO UI
Over time over time
more of us will talk to
applications rather than
touch them
38. Recap and
discussion
points
Smartphone is becoming the defining device of
the digital age
Formats and interactions will be different in a
mobile environment
Social media and mobile go hand in hand
It is even harder to get attention on mobile for
news (and harder to make money)
15/06/2016RISJ Digital News Report 2016 38
I’m Nic Newman from the Reuters Institute for the study of Journalism at Oxford University – we look at media systems across the world with a particular focus on Europe. We publish range of research about news consumption, how technology is impacting journalism and what publishers are doing about it.
Today I’ve going to talk specifically about mobile and I’ll draw (mainly) on data from our annual digital news report (came out about a month ago) based on survey of 50,000 in 26 countries , also refer to report on online video including mobile video and trends and predictions report at the beginning of the year (all these and more available from publications section of our website)
Today I’ve going to talk specifically about mobile and I’ll draw (mainly) on data from our annual digital news report (came out about a month ago) based on survey of 50,000 in 26 countries , also refer to report on online video including mobile video and trends and predictions report at the beginning of the year (all these and more available from publications section of our website)
And in terms of today’s agenda
I’ll run through some of the key data points on mobile news, who is consuming it, where and when are they consuming it, how fast it is growing
Secondly talk a little about how this is affecting publishers – again a lot of that is when and how people accessing differently
Thirdly I’ll address the relationship between Mobile and social which is critical and will become more so in the future
I’ll talk about formats including video but also extend to which long form text work on mobile or don’t
And then I’ll have a stab about how mobile might develop over the next year or two …
Q&A
So this is the general picture over the last four years in some of the biggest countries we look at. Around 50% now on average using the smartphone for news. But some countries Korea, Sweden Switzerland are now mobile majority with more access via a smartphone than a computer/laptop combined – way ahead of the US or the UK
So this is the general picture over the last four years in some of the biggest countries – around 50% now on average using the smartphone for news. But some countries Korea, Sweden Switzerland are now mobile majority with more access via a smartphone than a computer/laptop combined – way ahead of the US or the UK
Just drilling down in a bit more detail at the UK we can see how things have changed … can see news access from computer down, smartphone up, and tablet also down (not necessarily where we thought we’d be a few years ago when tablet billed as saviour of the news industry) – many people finding that they don’t need tablet and bigger screened smartphones
And when we ask people about MAIN usage, the device they rely on most – we can see that the smartphone and tablet together have overtaken the computer. We have passed the tipping point in the last year.
Overall we have seen the smartphone becoming much more central over the last few years, the defining device of the digital age – because of it is always with you and is personally addressable.
A third of us in total and over 50% of udner35s say it is the main way in which they get news
In terms of news on the move 68% use the smartphone at least once a week, far more now than a than printed newspaper, and then even at home when watching the TV news over half of us say they are regularly distracted by a mobile device – principally surfing the web, answering emails or using social networks
Here is the demographic breakdown in a bit more digital and it is quite interesting – see smartphone use for news driven by under 45s whereas tablet usage is largely computer replacement for over 45s
This year for the first time we also put the smartphone on context with other platforms such as radio, TV, print as well as other internet devices. We asked people this year about what they do first thing in the morning, where they get their first news. Just comparing radio people do a lot in the UK 24% with smartphone 16% get their first news this way. In the US the smartphone is already well ahead 17% compared with just 12% for the radio.
But then where do people get their first news when they are on their smartphone? Going to apps websites, aggregators, email?
What we see here in the US = 48% by far biggest chunk goes to Facebook and Twitter, 15% going to aggregators and just 23% to website or app
And in the UK, slightly different picture – websites are much stronger, a lot of that is down to the BBC – but still here one third get first news from Facebook or twitter by scrolling the feeds – and that rises to almost 50% for young people.
So what this speaks to is that fact that how people access news is different on a mobile device
This chart looks at the relative importance of branded entry/direct entry and social media across computer, tablet and computer and can see that when using a smartphone they are less likely to go directly and more likely to use social media. So distributed content and the move to smartphone go hand in hand
In terms of which social networks, people use. As we’ve seen already Facebook is most important across all devices with 44% now saying they use the network for news, 10% for Twitter. The majority of Facebook usage is now mobile like access to news sites but we are also seeing the emergence of chat apps that are purely mobile such as whatsapp, Snapchat though these are generally not used very much for news
Snapchat discover we asked about specifically this year and surpised to find only 1% in the UK, though 40% using it for news.
We’ve also seen growth of a number of other distributed news platforms specifically for mobile – such as Apple News, Smart News and Flipboard, Nuzzell which has been going for a while and are used by professionals. But again we were surprised to find that they are not very heavily used. In general population only around 3%, a long way behind Facebook and other social networks.
So that is consumer view, moving on to a publisher view of all this … How has this changed what they do and what they see in their data. Majority of publishers also now report the majority of visits are coming from mobile and for many majority of time spent too
One recent topical example from the BBC log files after the Brexit vote gives a really interesting insight into what is happening. So the biggest traffic day, the busiest period ever happened 6-7 see that 80% using smartphones to access the news, waking up and accessing from phones, also see no point at which computers account for more than 50% - very different from a few years ago.
This is a chart taken from the log files of the Financial Times – not around Brexit – but shows how there has emerged – in the last few years – a new prime time for digital (etc)
And here is a chart from the Guardian (from 2014) looks at traffic by platform. Two things interesting from this – one shows how desktop was complementary to newspaper readership. Only when smartphone came along that digital really replaced the printed newspaper because it started competing in terms of that morning reading time
And then secondly that late peak for the tablet, reminds us that tablet is used primarily in the home as an easier way to get online.
Apps or mobile web? We’ve done quite a bit of work on this over the years and the answer is not obvious. The first thing to say is that it is much harder on a mobile device to grab attention because of all the other things you can do:
What we find is that 70% of people have installed a news app weekly but only around a third use an app each week – so the real problem is getting people to open it or go directly to a new brand as we saw earlier
The other aspect of this is that people tend to only use 1 or 2 brands on a smartphone (av 1.52) each week while they use much more than that on a computer or tablet. I suspect this is because when you are short of time and on the move, you tend to come back o the site you know and trust if you are going to go directly to a mobile news site.
And in the UK we find that the BBC seems to be the anchor brad with around 50% saying they used it regularly. Fox in the US, Abc in Australis and Spiegel some of the brands doing well elsewhere
Generally app usage has grown as mobile usage has grown but still only around 30% use an app in an average week, majority of traffic and usage tends to be for mobile web. The other thing we know about people who use apps is that these are your loyal users, much more interested in news, much more likely to go to a destination, older, more male.
The key point here is not either or, apps critical in my view as somewhere to create habit but mobile web, distributed media is where you are going to acquire new users.
The other reason why apps are becoming more critical is the growing importance of notifications which is easier and more effective in app driven world – (going back to my earlier point this will enable you to alerts loyal users to stories that you know they might be interested in
This chart just shows how much more important this area is becoming, has become over the last few years.
The problem of course is getting you to install the app in the first place
And just a word about wearables and watches – currently only around 1% or less are using a digital watch so the market is pretty small, obviously not a great reading experience but in terms of news usage the main value that owners say they get is in the alerting functionality – so news alerts first and then sports alerts and weather. Very few people are using apps.
Ok another key question is what content works on smartphones – been a feeling that people don’t read articles or long articles on smartphones and that may have been true in the past but over last tend years mobile screen sizes have doubled with much of that growth coming in the last two years with the growth of phablets and larger iPhones. So I think it is pretty clear that this makes a difference and that people do read longer articles now on smartphones
This is the best recent research on the subject from PEW suign data from over thirty news sites in the Parsely network, just in the US, but it shows that the majority of content accessed is short form (defined as under 1000 words), rather than long form but that the numbers of people who access long form on a smarthphone is the same, article for article people not less likely to access a long form article.
Another piece of research I think is really interesting from the Erikson mobility report looks at time spent per content format and per screen size and shows that form most content types a big screen size means biggest usage.
If take video see how much screen size matters and how usage grows when get to phablets and tablets, but for general browsing which is the next one you can see that the new 5 and 6” and really the perfect size, as screen size gets bigger usage drops as it gets less accessible – and those effects specially true for communication and social networking where portability becomes more important
In terms of mobile video, we’ve obviously seen a huge explosion in video and offsite video in particular over the last year with autoplay but also just the amount of news video that appears within the experience of both Facebook and twitter.
Much of this is designed for consumption on mobile and indeed shot of mobile phones. if you take the Paris attacks last November see examples
Don’ t think it is too much of exaggeration to say that the video and mobile enabled internet started to rival twenty four news as destination for live news.
As I mentioned this is changing the aspect ratio - Mary meeker did an analysis which showed that of all video watched TV and mobile 29% is now watched in a vertical aspect ratio (on mobile) and that is up form 5% just a few years ago – so not too fanciful to suggest that
Our research of the top 300 social news videos in Feb 2016 shows that the majority of video is now texted to make them work for smartphones when don’t have sound on and for a social format.
We also find that the majority of video is now consumed offsite through social media and that this is even more true for those using mobile phones (because of the amount of social media that is used) - and in terms of the content it tends to be short form and it tends to be emotional rather than factual. This is more nature of social media rather than mobile
So these are some of the formats and approaches that are working so far about what about the future. I think there are four things that I would highlight.
TREND 1 >>>>> As the fight for attention on a smartphone become more and more intense we are seeing the growing importance of notifications - the art of pushing the right content to the right person at the right time
and that’s partly driven by new functionality greater payloads from Apple for example – but we’re also seeing big beast like Facebook trying to seize the opportunity – Notify which has launched in the US is new form of aggregation trying to filter and control access to notifications.
Publishers on the other hand are trying to build their own strategies in this area. Like NYT moved beyond news with this Harper Lee – as a way of drawing people back to distinctive content and have a whole team now focussing on this area – how to get the balance right, how to use data to work out what to send and when
TREND 2 >>>> Secondly recognition that the mobile web hasn’t worked very well and so we’re seeing huge effort on all sides to speed things up. Initiatives like Google AMP frameworks being adopted that load instantly is part of the battle to keep mobile web free against more proprietary efforts by Facebook, Snapchat and others and then publishers belatedly realising they need to do more and then finally new browsers that include ad blocking already become bery popular in India and other parts of Asia that block ads by default to give people a faster and better mobile experience
Good from consumer point of view, bad from publisher point of view as it makes it even harder to make money.
TREND 3 >>>> A third trend is the growth of messaging as content (as with the quartz app) … So Instead of trying to impose our linear articles and videos on mobile users, how can our content fit into their patterns of behaviour, into their conversations. Again that requires some different skills and some different thinking – but will be a key part of the future. (as you can see perfect for public transport, grocery store queue)
I love the way this graphic shows the place they’ve come from and the place they might go to next on the phone. (if you’ve seen the New York Times chat bot for the elections this is the same idea)
TREND 4 >>>> So mobile moments and quick interactions will be important but so too will be more immersive media. This links with the growth of VR and AR. News providers have been experimenting with this over the last year NYT sent Google cardboard holders to 1m loyal subscribers so they could view new VR content through their android smartphones which just slot in… and looking to experiment around the US election and the Olympics in RIO .
Facebook and YouTube already support 360 enabled video out of the box and that in turn will drive more 360 content from entertainment and from news.
And then finally we’re going to be hearing a lot about personal assistants. So far only about a fifth of us use then but they are getting better all the time and the tech platforms are starting to use them. Google, Microsoft Cortana, Siri , Amazon with Alexa and now Facebook with M messenger
The big implication of this is moving from multiple screen to zero screens – we’re going to be spending more time talking to applications rather than touching or clicking – so Zero UI is going to be a thing and that may benefit audio and other formats that we haven’t even thought of yet.
So just to recap on the main issues and trends relating to news
Smartphone is becoming the defining device of the digital age – because it is so flexible and it is always with you
Formats and interactions will be different in a mobile environment, visual journalism, scrolls, swipes ultimately zero UI
Social media and mobile go hand in hand – working out how to use distributed platforms to reach new people as well as get existing customers to come back more often
It is even harder to get attention on mobile for news (and harder to make money) but it is competing for your time with entertainment and Pokemon Go and all the rest of it – so the real issue is how can attract attention in the first place and create habit on mobile phones which is where apps and destination websites come in
Happy to take questions on any of the above.