The document summarizes Southern Cross Austereo's (SCA) digital ratings data for August 2014 from Nielsen Online Ratings. It shows that SCA's digital network traffic increased 97% year-over-year to 254,041 average daily unique browsers. The Today Network increased 102% to 158,073 browsers, and the Triple M Network grew 101% to 91,277 browsers. The data comes from Nielsen and is intended for personal use only, with any comments or claims to be addressed to SCA.

1. AUGUST 2014
statistics sourced from:

2. SCA DIGITAL – AUGUST DIGITAL RATINGS
Slide 3 Commercial Radio Unique Audience (UA) - August
Slide 4 Commercial Radio Unique Audience (UA) by Brand - August
Slide 5 SCA Network August Digital Audience
Slide 6 Today Network August Digital Audience
Slide 7 Triple M Network August Digital Audience
ALL DEVICES
Slide 9 Top Australian Publishers (All Devices)
Slide 10 Top Multi-Category Entertainment Brands (All Devices)
Slide 11 Top Radio Brands (All devices)
Slide 12 Radio Groups Online Daily Reach - New South Wales
Slide 13 Radio Groups Online Daily Reach - Victoria
Slide 14 Radio Groups Online Daily Reach – Queensland
Slide 15 Radio Groups Online Daily Reach - Western Australia
Slide 16 Radio Groups Online Daily Reach - South Australia
Slide 17 Radio Groups Online Daily Reach - Australian Capital Territory
Slide 18 Radio Groups Online Daily Reach - Tasmania
Slide 19 Radio Groups Online Daily Reach - Northern Territory
MOBILE
Slide 21 Top Australian Mobile Publishers
Slide 22 Top Multi-Category Entertainment Mobile Brands
Slide 23 Top Mobile Radio Brands in Australia
Slide 24 Top Mobile Optimised Publishers in Australia
Slide 25 Mobile Share of Daily SCA Radio Browsing
DEMOGRAPHICS
Slide 27 SCA Demographics
Slide 28 Today Network Demographics
Slide 29 Triple M Network Demographics

5. SCA NETWORK
AUGUST DIGITAL AUDIENCE
SCA Network traffic increased 97%
year on year in Australian Average Daily
Unique Browsers 254,041 – Highest Ever!
Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – AUGUST 2013 - AUGUST 2014 – SCA Network National

6. TODAY NETWORK
AUGUST DIGITAL AUDIENCE
Today Network traffic increased 102%
year on year in Australian Average Daily Unique
Browsers to 158,073 – Highest Ever !
Driven by Shows, Social, Celebrity and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – AUGUST 2013 - AUGUST 2014 – Today Network National

7. TRIPLE M NETWORK
AUGUST DIGITAL AUDIENCE
Triple M Network traffic increased by 101%
year on year in Australian Average Daily
Unique Browsers to 91,277 – Highest Ever !
Driven by AFL, NRL, Social and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – AUGUST 2013 - AUGUST 2014
Triple M Network: Five Triple Ms & Triple M Classic Rock Digital

8. ALL DEVICES
statistics sourced from:

18. FAIRFAX RADIO

20. MOBILE
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26. DEMOGRAPHICS
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30. Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced
from Nielsen Online Ratings - Market Intelligence & Hybrid.
SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are
synthetically created by publishers for commercial scale purposes.
Publication of this data is intended for personal use and should be seen as a reflection of business
performance or forward looking statements that are always given to the market and shareholders
first. Any comments in regards to this data or any claims of misreprestation should be addressed to
clive.dickens@sca.com.au
statistics sourced from: