SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices) The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to cass.byrnes@sca.com.au

1. SCA Monthly Digital Audience
April 2017

2. 401k 11.3m 2.4m 1.3m 160k
Avg Daily UBs2 Facebook Fans3
Twitter Followers4
Instagram
Followers5
YouTube
Subscribers6
#1 Radio Group with Unique Audience of 1.2m
#1 Radio Group with 401,212 Avg Daily UBs
#13 Australian Digital Publisher in Nielsen Market Intelligence
#13 Australian Mobile Publisher in Nielsen Market Intelligence
SCA Digital Leadership
Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for April '17
1.2m
Unique Audience1

3. Vevo Australian Audience
3m
Unique Desktop
Viewers2
8.4m
Total Audience
(All Devices)1
88%
Ave. completion
rate of ad views4
19m 26sec
Average
View Duration1
Vevo video
streams3
204.3m
Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore
Video Metrix, 3 YouTube Analytics, 4 Freewheel for April ‘17

4. Radio Groups Unique Audience
Source: Nielsen Digital Ratings (Monthly) April '17
1,259,000
608,000 599,000
236,000
0
400,000
800,000
1,200,000
1,600,000
SCA Nova Entertainment ARN Macquarie Radio

5. Radio Brands Unique Audience
Source: Nielsen Digital Ratings (Monthly) April ‘17
616,000
567,000
487,000
389,000
89,000
0
175,000
350,000
525,000
700,000
Triple M Hit Network KIIS Network NovaFM Smooth

6. SCA vs Native Digital Publishers
Source: Nielsen Digital Ratings (Monthly) April '17
1,634,000
1,259,000
1,034,000
918,000
381,000 351,000 335,000
226,000
0
500,000
1,000,000
1,500,000
2,000,000
UniqueAudience

7. 750k
Unique 28 Day
Streamers1
1.8m 4m1.6m
Monthly Podcast
Downloads2
Monthly Video
Views3
Total Monthly
Minutes Watched3
SCA Streams
VideoAudio
Sources: 1 SCA Steaming Logs - 28 days from 01/12/2016, 2 Podcast listening figure removes inflated reporting from repeated download
requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for April '17

8. SCA Mobile
100%
255k 1.7m
Mobile
(% of Avg Daily UBs)3
Monthly App Users1
401k
Monthly Mobile Avg
Daily UBs3
Mobile App Installs
(all-time)2
Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) &
3 Nielsen Market Intelligence. Figures for April '17

9. SCA Social
2.4m 1.1m11.3m 160k
Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4
YouTube. Figures for April '17
Twitter
Followers2
Instagram
Followers3
Facebook
Fans1
YouTube
Subscribers4
2m Total Australian Facebook Engagement1

10. HIT Network
2m 1m
Twitter
Followers2
Instagram
Followers3
8.3m
Facebook
Fans1
210k
Avg Daily
UBs5
49k
Monthly
App Users6
1.5m
Monthly
Video Views7
156k
YouTube
Subscribers4
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen
Market Intelligence, 6 Google Analytics, 7 Ooyala + YouTube.
Figures for April '17

11. 4.74m 456k 24k 9k 21k
Sessions1 Facebook Fans2
Twitter Followers3
Instagram
Followers4
YouTube
Subscribers5
Scoopla
Sources: 1 Google Analytics, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for April '17

12. Triple M Network
425k 83k
Twitter
Followers2
Instagram
Followers3
2.9m
Facebook
Fans1
175k
Avg Daily
UBs4
118k
Monthly
App Users5
Monthly
Video Views6
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market
Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for
April '17
162k

13. Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’
3 Google Analytics 4 Facebook, 5 Twitter, 6 Nielsen Market Intelligence ‘SCA Network (Sport - NRL)’ Figures for April '17
102k
Twitter
Followers5
4.4m
Monthly
Sessions3
Sport
124k
Facebook
Fans4
10k
Monthly
App Users3
Twitter
Followers5
Facebook
Fans4
Monthly
App Users3
12k 140k 77k

14. Australian Publishers (AllDevices)
1
2
3
4
5
6
7
8
9
10
NEWS AUSTRALIA
NEWS CORP AUSTRALIA
FAIRFAX MEDIA
FAIRFAX MEDIA LIMITED
TELSTRA MEDIA
TELSTRA MEDIA
NINE ENTERTAINMENT CO.
NINE ENTERTAINMENT CO.
REALESTATE.COM.AU LTD.
REA GROUP LTD
EBAY
EBAY INC.
YAHOO!7
SEVEN WEST MEDIA & YAHOO!
DMG MEDIA
DAILY MAIL AND GENERAL TRUST PLC
SEVEN WEST MEDIA
SEVEN WEST MEDIA
TRIPADVISOR
TRIPADVISOR MEDIA GROUP
1
2
3
4
5
6
7
8
9
10
4,028,650
3,561,485
1,652,281
1,365,281
1,292,947
1,183,555
926,983
796,247
517,365
511,523
-3.69%
-7.45%
13.45%
-4.79%
-8.07%
-5.24%
1.65%
-0.94%
1.15%
0.92%
SCA is the 13th biggest tagged-publisher in Australia (all devices)
PREVRANK PUBLISHER AVG DAILY UB % CH.
MARKET AGGREGATE 19,038,036 +0.5%
Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - April '17
11
12
13
14
15
16
17
18
19
20
CARSALES.COM LIMITED
CARSALES.COM LTD
BBC
BBC WORLDWIDE LTD
SOUTHERN CROSS AUSTEREO
SOUTHERN CROSS MEDIA GROUP
GUARDIAN NEWS & MEDIA LTD
GUARDIAN MEDIA GROUP PLC
ALLURE MEDIA
ALLURE MEDIA
SBS
SPECIAL BROADCASTING SERVICE CORP.
BAUER MEDIA GROUP
BAUER MEDIA GROUP
MAMAMIA WOMEN’S NETWORK
MAMAMIA.COM.AU PTY LTD
CRICKET AUSTRALIA
CRICKET.COM.AU
CBS INTERACTIVE
CBS INTERACTIVE NETWORK
11
13
12
14
15
16
17
20
19
22
460,357
422,386
401,212
384,004
360,363
355,384
342,533
255,250
232,632
226,427
-6.71%
-1.92%
-10.12%
-8.50%
-2.59%
4.39%
9.42%
-11.53%
-20.43%
-7.18%
PREVRANK COMPANY AVG DAILY UB % CH.

15. Radio Brands (All Devices)
1
2
3
4
5
6
7
8
HIT NETWORK*
SOUTHERN CROSS AUSTEREO
NOVA FM NETWORK
NOVA ENTERTAINMENT
TRIPLE M NETWORK
SOUTHERN CROSS AUSTEREO
KIIS NETWORK
AUSTRALIAN RADIO NETWORK
CLASSIC HITS RADIO
AUSTRALIAN RADIO NETWORK
2GB 873AM
MACQUARIE RADIO NETWORK
3AW
FAIRFAX MEDIA
THE EDGE
AUSTRALIAN RADIO NETWORK
1
3
2
4
5
9
6
8
210,062
192.232
175,317
127,292
23,714
17,820
17,453
17,125
-15.27%
11.53%
-1.13%
-45.02%
-35.62%
-4.68%
-6.91%
-24.60%
Ranked by Australian avg. daily unique browsers
PREVRANK COMPANY AVG DAILY UB % CH.
Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - April '17
*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence
PREVRANK COMPANY AVG DAILY UB % CH.
SMOOTHFM
NOVA ENTERTAINMENT
MIX 94.5FM
SOUTHERN CROSS AUSTEREO
FIVEAA
NOVA ENTERTAINMENT
2UE (TALKING LIFESTYLE)
FAIRFAX MEDIA
97.3 COASTLIVE.COM.AU
WEST COAST RADIO
6PR
FAIRFAX MEDIA
9
10
11
12
13
14
7
10
11
12
13
13
10,528
5,053
4,689
3,345
3,110
1,260
-25.47%
24.27%
0.40%
11.24%
-37.83%
-12.25%