SlideShare a Scribd company logo
SEPTEMBER 2014 
statistics sourced from:
SCA DIGITAL – SEPTEMBER DIGITAL RATINGS 
Slide 3 Commercial Radio Unique Audience (UA) - September 
Slide 4 Commercial Radio Unique Audience (UA) by Brand - September 
Slide 5 SCA Network September Digital Audience 
Slide 6 Today Network September Digital Audience 
Slide 7 Triple M Network September Digital Audience 
ALL DEVICES 
Slide 9 Top Australian Publishers (All Devices) 
Slide 10 Top Multi-Category Entertainment Brands (All Devices) 
Slide 11 Top Radio Brands (All devices) 
Slide 12 Radio Groups Online Daily Reach - New South Wales 
Slide 13 Radio Groups Online Daily Reach - Victoria 
Slide 14 Radio Groups Online Daily Reach – Queensland 
Slide 15 Radio Groups Online Daily Reach - Western Australia 
Slide 16 Radio Groups Online Daily Reach - South Australia 
Slide 17 Radio Groups Online Daily Reach - Australian Capital Territory 
Slide 18 Radio Groups Online Daily Reach - Tasmania 
Slide 19 Radio Groups Online Daily Reach - Northern Territory 
MOBILE 
Slide 21 Top Australian Mobile Publishers 
Slide 22 Top Multi-Category Entertainment Mobile Brands 
Slide 23 Top Mobile Radio Brands in Australia 
Slide 24 Top Mobile Optimised Publishers in Australia 
Slide 25 Mobile Share of Daily SCA Radio Browsing 
DEMOGRAPHICS 
Slide 27 SCA Demographics 
Slide 28 Today Network Demographics 
Slide 29 Triple M Network Demographics
SCA NETWORK 
SEPTEMBER DIGITAL AUDIENCE 
SCA Network traffic increased 126% 
year on year in Australian Average Daily 
Unique Browsers 292,231 – Highest Ever! 
Driven by Shows, Social, Sport, Celebrity and Mobile Browsers. 
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2013 – September 2014 – SCA Network National
TODAY NETWORK 
SEPTEMBER DIGITAL 
AUDIENCE 
Today Network traffic increased 125% 
year on year in Australian Average Daily Unique 
Browsers to 178,764 – Highest Ever ! 
Driven by Shows, Social, Celebrity and Mobile Browsers. 
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2013 - September 2014 – Today Network National
TRIPLE M NETWORK 
SEPTEMBER DIGITAL AUDIENCE 
Triple M Network traffic increased by 139% 
year on year in Australian Average Daily 
Unique Browsers to 108,008 – Highest Ever ! 
Driven by AFL, NRL, Social and Mobile Browsers. 
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2013 - September 2014 
Triple M Network: Five Triple Ms & Triple M Classic Rock Digital
ALL DEVICES 
statistics sourced from:
FAIRFAX RADIO
MOBILE 
statistics sourced from:
DEMOGRAPHICS 
statistics sourced from:
Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced 
from Nielsen Online Ratings - Market Intelligence & Hybrid. 
SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are 
synthetically created by publishers for commercial scale purposes. 
Publication of this data is intended for personal use and should be seen as a reflection of business 
performance or forward looking statements that are always given to the market and shareholders 
first. Any comments in regards to this data or any claims of misreprestation should be addressed to 
clive.dickens@sca.com.au 
statistics sourced from:

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SCA Digital Ratings - September 2014

  • 2. SCA DIGITAL – SEPTEMBER DIGITAL RATINGS Slide 3 Commercial Radio Unique Audience (UA) - September Slide 4 Commercial Radio Unique Audience (UA) by Brand - September Slide 5 SCA Network September Digital Audience Slide 6 Today Network September Digital Audience Slide 7 Triple M Network September Digital Audience ALL DEVICES Slide 9 Top Australian Publishers (All Devices) Slide 10 Top Multi-Category Entertainment Brands (All Devices) Slide 11 Top Radio Brands (All devices) Slide 12 Radio Groups Online Daily Reach - New South Wales Slide 13 Radio Groups Online Daily Reach - Victoria Slide 14 Radio Groups Online Daily Reach – Queensland Slide 15 Radio Groups Online Daily Reach - Western Australia Slide 16 Radio Groups Online Daily Reach - South Australia Slide 17 Radio Groups Online Daily Reach - Australian Capital Territory Slide 18 Radio Groups Online Daily Reach - Tasmania Slide 19 Radio Groups Online Daily Reach - Northern Territory MOBILE Slide 21 Top Australian Mobile Publishers Slide 22 Top Multi-Category Entertainment Mobile Brands Slide 23 Top Mobile Radio Brands in Australia Slide 24 Top Mobile Optimised Publishers in Australia Slide 25 Mobile Share of Daily SCA Radio Browsing DEMOGRAPHICS Slide 27 SCA Demographics Slide 28 Today Network Demographics Slide 29 Triple M Network Demographics
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  • 5. SCA NETWORK SEPTEMBER DIGITAL AUDIENCE SCA Network traffic increased 126% year on year in Australian Average Daily Unique Browsers 292,231 – Highest Ever! Driven by Shows, Social, Sport, Celebrity and Mobile Browsers. Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2013 – September 2014 – SCA Network National
  • 6. TODAY NETWORK SEPTEMBER DIGITAL AUDIENCE Today Network traffic increased 125% year on year in Australian Average Daily Unique Browsers to 178,764 – Highest Ever ! Driven by Shows, Social, Celebrity and Mobile Browsers. Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2013 - September 2014 – Today Network National
  • 7. TRIPLE M NETWORK SEPTEMBER DIGITAL AUDIENCE Triple M Network traffic increased by 139% year on year in Australian Average Daily Unique Browsers to 108,008 – Highest Ever ! Driven by AFL, NRL, Social and Mobile Browsers. Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2013 - September 2014 Triple M Network: Five Triple Ms & Triple M Classic Rock Digital
  • 8. ALL DEVICES statistics sourced from:
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  • 30. Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced from Nielsen Online Ratings - Market Intelligence & Hybrid. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to clive.dickens@sca.com.au statistics sourced from: