A summary of SCA's Digital Video Innovation

1. Chris Johnson Tittle SlideCHRIS JOHNSON
DIGITAL CONTENT &
PRODUCT DIRECTOR

9. Website Video
Video views in March / Display Views In March
!
Use template from SCA Stats at start
3.3M
MONTHLY USERS

10. Website Video
Video views in March / Display Views In March
!
Use template from SCA Stats at start
70%
MOBILE UNIQUE BROWSERS
7TH LARGEST MOBILE PUBLISHER

11. Website Video
Video views in March / Display Views In March
!
Use template from SCA Stats at start
1,685,924
VIDEO VIEWS IN MAY, 2014

12. Website Video
Video views in March / Display Views In March
!
Use template from SCA Stats at start
7,947,275
VIDEO VIEWS IN 2014 SO FAR

15. PREMIUM VIDEO

17. Ooyala discovery preview +
Pre-roll

18. NATIVE ADVERTISING!

19. Website Video
Video views in March / Display Views In March
!
Use template from SCA Stats at start
694,275
MOBILE APP INSTALLS (TO DATE)

20. LIVE STREAMING!

21. Social Video
Most socially engaged slide here?

23. 1,099,726
VIEWS IN MAY, 2014

24. 2,435,830
MINS WATCHED IN MAY, 2014

26. From digital ratings
SCA ON FACEBOOK!

28. • Examples of Facebook video

30. Twitter Scale slide
SCA ON TWITTER!

33. VIDEO
VIDEO

34. VIDEO

36. thank you
Why would I put a show
on a big heavy rectangle
in your house when I
could put it in your
pocket?
“
”

37. thank you
Why would I put a show
on a big heavy rectangle
in your house when I
could put it in your
pocket?
“
”
- Jerry Seinfeld