SCA Digital's September 2014 Ratings Deck

1. SEPTEMBER 2014
statistics sourced from:

2. SCA DIGITAL – SEPTEMBER DIGITAL RATINGS
Slide 3 Commercial Radio Unique Audience (UA) - September
Slide 4 Commercial Radio Unique Audience (UA) by Brand - September
Slide 5 SCA Network September Digital Audience
Slide 6 Today Network September Digital Audience
Slide 7 Triple M Network September Digital Audience
ALL DEVICES
Slide 9 Top Australian Publishers (All Devices)
Slide 10 Top Multi-Category Entertainment Brands (All Devices)
Slide 11 Top Radio Brands (All devices)
Slide 12 Radio Groups Online Daily Reach - New South Wales
Slide 13 Radio Groups Online Daily Reach - Victoria
Slide 14 Radio Groups Online Daily Reach – Queensland
Slide 15 Radio Groups Online Daily Reach - Western Australia
Slide 16 Radio Groups Online Daily Reach - South Australia
Slide 17 Radio Groups Online Daily Reach - Australian Capital Territory
Slide 18 Radio Groups Online Daily Reach - Tasmania
Slide 19 Radio Groups Online Daily Reach - Northern Territory
MOBILE
Slide 21 Top Australian Mobile Publishers
Slide 22 Top Multi-Category Entertainment Mobile Brands
Slide 23 Top Mobile Radio Brands in Australia
Slide 24 Top Mobile Optimised Publishers in Australia
Slide 25 Mobile Share of Daily SCA Radio Browsing
DEMOGRAPHICS
Slide 27 SCA Demographics
Slide 28 Today Network Demographics
Slide 29 Triple M Network Demographics

5. SCA NETWORK
SEPTEMBER DIGITAL AUDIENCE
SCA Network traffic increased 126%
year on year in Australian Average Daily
Unique Browsers 292,231 – Highest Ever!
Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2013 – September 2014 – SCA Network National

6. TODAY NETWORK
SEPTEMBER DIGITAL
AUDIENCE
Today Network traffic increased 125%
year on year in Australian Average Daily Unique
Browsers to 178,764 – Highest Ever !
Driven by Shows, Social, Celebrity and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2013 - September 2014 – Today Network National

7. TRIPLE M NETWORK
SEPTEMBER DIGITAL AUDIENCE
Triple M Network traffic increased by 139%
year on year in Australian Average Daily
Unique Browsers to 108,008 – Highest Ever !
Driven by AFL, NRL, Social and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2013 - September 2014
Triple M Network: Five Triple Ms & Triple M Classic Rock Digital

8. ALL DEVICES
statistics sourced from:

18. FAIRFAX RADIO

20. MOBILE
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26. DEMOGRAPHICS
statistics sourced from:

30. Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced
from Nielsen Online Ratings - Market Intelligence & Hybrid.
SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are
synthetically created by publishers for commercial scale purposes.
Publication of this data is intended for personal use and should be seen as a reflection of business
performance or forward looking statements that are always given to the market and shareholders
first. Any comments in regards to this data or any claims of misreprestation should be addressed to
clive.dickens@sca.com.au
statistics sourced from: