This document discusses various ways to optimize water-cooled cooling systems to reduce energy use. It describes how the efficiency of individual components like chillers and cooling towers has improved over time but greater savings are possible by optimizing overall system design and operation. Some strategies discussed include modulating cooling tower fan speed based on load to balance chiller and fan energy use, using closer cooling tower approach temperatures to lower chiller energy, controlling multi-cell tower fans simultaneously at lower speeds, and optimizing condenser water flow. Proper implementation of these strategies can significantly reduce cooling system energy use.