SAScon beta 5 ingredients for a successful digital PR campaign
•
1 like•1,175 views
The 5 ingredients for a successful digital PR campaign presented at SAScon beta.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to SAScon beta 5 ingredients for a successful digital PR campaign
Similar to SAScon beta 5 ingredients for a successful digital PR campaign (13)
More from Laura Crimmons
More from Laura Crimmons (10)
Recently uploaded
Recently uploaded (20)
SAScon beta 5 ingredients for a successful digital PR campaign
- 1. @lauracrimmons #SASconBeta 5 ingredients for a successful digital PR campaign Laura Crimmons @lauracrimmons #SASconBeta
- 2. @lauracrimmons #SASconBeta 76% of journalists feel more pressure now to think about their story’s potential to get shared on social platforms
- 4. @lauracrimmons #SASconBeta # 1 : Timing
- 5. @lauracrimmons #SASconBeta Give the journalist a reason to cover it now or you’ll end up at the bottom of the pile
- 6. @lauracrimmons #SASconBeta Identify internal experts & create author page Build calendar of potential ‘events’ Proactively contact journalists ahead of ‘event’ with predictions or offer of live commentary Monitor for ‘events’ to target from a reactive perspective Newsjacking - Proximity to a trending topic
- 8. @lauracrimmons #SASconBeta Tap into a national holiday or event
- 9. @lauracrimmons #SASconBeta Use the past to predict the future…
- 10. @lauracrimmons #SASconBeta Offer an exclusive
- 11. @lauracrimmons #SASconBeta Think about the risks…
- 12. @lauracrimmons #SASconBeta What upcoming ‘events’ might take precedent over your story
- 13. @lauracrimmons #SASconBeta # 2 : Imagery
- 14. @lauracrimmons #SASconBeta “A picture’s worth a thousand words”
- 15. @lauracrimmons #SASconBeta What was the last news story you saw without an image?
- 19. @lauracrimmons #SASconBeta It’s not just about static images though…
- 20. @lauracrimmons #SASconBeta % of pages with video 23% 78% 56% 54% 13% 58%
- 21. @lauracrimmons #SASconBeta Think about the websites you’re targeting and what type of imagery you’ll need
- 22. @lauracrimmons #SASconBeta # 3 : Copyability
- 23. @lauracrimmons #SASconBeta A S K Y O U R S E L F : “Can a journalist tell the story without linking to me?”
- 24. @lauracrimmons #SASconBeta If the answer is yes, go back to the drawing board…
- 25. @lauracrimmons #SASconBeta If the answer is no, celebrate!
- 26. @lauracrimmons #SASconBeta A press release does not justify a link
- 27. @lauracrimmons #SASconBeta Data on its own does not justify a link
- 28. @lauracrimmons #SASconBeta A pretty picture on its own does not justify a link
- 32. @lauracrimmons #SASconBeta Also think; could this story be about a competitor?
- 33. @lauracrimmons #SASconBeta # 4 : Human/ Relatable
- 34. @lauracrimmons #SASconBeta The all-important ‘So what?’ question
- 42. @lauracrimmons #SASconBeta # 5 : Shock/ Emotion
- 43. @lauracrimmons #SASconBeta “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou
- 51. @lauracrimmons #SASconBeta In summary… 1. Why is this relevant right now? 2. Are there any other planned events that might interfere with my story? 3. What can help people to visualise the story I’m trying to tell? 4. Is a static image right or does it need video/animation? 5. Could this campaign be done by one of my competitors? 6. Am I covering something that hasn’t been done before? 7. Can a journalist write about my campaign without having to link to me? 8. What’s the human element — who does my story help/affect? 9. Are there case studies I can find to tell the story for me? 10. What emotions does my story tap into? 11. Is my story shocking or too obvious?