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Before We Get Started
Thanks In Advance
https://unsplash.com/@felix_plakolb
So
So
You Wanna Do This?
Yes. Yes. Yes.
Aspirations Of Becoming The
Plumber
Getting People To Take Action On
Your Digital Marketing Ideas And
Recommendations
https://unsplash.com/@ferventjan
Different Folks
https://unsplash.com/@theunsteady5
Okay, We Will Call Them The
Stakeholder
So, Developers In The Room..
How Often Have You Had This
Conversation?
We really need to make sure
that we have thought this
through. I need you to put
together a full spec…
Er, is this necessary? I'm very
busy. Can't you get started?
We can look at it then…
Well, we could but then you'll think
of 250 new things that you need at
the last minute. I'll end up working
late and you'...
No I won't. Get on
with it!
We Know How That Story Ends
https://unsplash.com/@rachel_lees
-Stuff doesn’t get done-
-We don’t see results-
-Stakeholders aren’t as happy as they
should be-
-We lose at the game we c...
Designers Conversations Go A Bit
Like This Don't They?
Designers conversations go a bit
like this don't they?
I'd love to design this logo for
you. Could you fill in this
questi...
Designers conversations go a bit
like this don't they?
Erm… I'll try and get round to
it. You're just drawing pretty
pictu...
Designers conversations go a bit
like this don't they?
Well. Yeah. But getting a good
idea of who you are, who your
custom...
Designers conversations go a bit
like this don't they?
Erm… Okay.
Designers conversations go a bit
like this don't they?
I'll need the brand
guidelines as well...
Designers conversations go a bit
like this don't they?
I'll see if I can get one of my
colleagues to call John to tell the...
“We don't know what we want
but we'll know when we see it…”
We Know How That Story Ends
https://unsplash.com/@rachel_lees
-Stuff doesn’t get done-
-We don’t see results-
-Stakeholders aren’t as happy as they
should be-
-We lose at the game we c...
We dont know what we want but
we'll know when we see it…
SEO Conversations Go A Bit Like
This...
We need to add
more content to
the site…
Why? How many
more melons and partridges will
it help me sell?
Well since the 2nd Panda update
Google has been using AI and
machine learning based on real
data from real users that grad...
z z z z z z z z z z z z z
z z z z z z z z z z z z z
z z z z z z z z z z z z z
Er, wake up!
Have you SEO'd the
site yet? Do I rank
number 1 for
"partridges?
We Know How That Story Ends
https://unsplash.com/@rachel_lees
We know how this story ends
-Stuff doesn’t get done-
-We don’t see results-
-Stakeholders aren’t as happy as they
should be-
-We lose at the game we c...
We Got Any Plumbers In The
House??
-We don't question them-
-We have a leak-
-The leak needs fixing-
-We let them fix it-
-We pay them-
So here are some tips on how to
get closer to being a plumber
So Here Are Some Tips On How
To Get Closer To Being A Plumber
Reduce Friction
Example: Audits
NOTHING HAPPENS
-Break it down, we use Trello-
-The right people get the right tasks-
-Jobs are bite-sized-
-Fear is removed-
-Action happ...
Introduce Clarity
Example: Meetings
-Use examples of what you have done
before-
-Have data ready-
-Have real £££ numbers ready-
-Pre-empt-
-Know your shit-
Know Their Role
Example: New Stakeholder
-They are working to the same goals-
-Understand their risk – we are paid to
take calculated risks, they aren’t-
-Who do t...
Learn Cialdini’s Principles of
Influence
Reciprocity
-Humans like to give back – social
obligation-
-Think of the mints-
-Can be used in link building as well-
Takeaway: Get Your Yes By
Getting In There First
https://unsplash.com/@deiscribe
Scarcity
-If you can’t have it, then you want it-
-Remember the chocolate pudding-
-Should you do it? Well….-
Takeaway: Get Your Yes By Framing
Things In A Way That People Can’t
Object To
https://unsplash.com/@jamessutton_photography
Authority
-People follow and listen
to knowledgeable people-
-Doctor’s walls-
-Remember the real estate guys-
-Never assume people k...
Takeaway: Get The Yes By Pre-
Earning People’s Trust
https://unsplash.com/@emsmith
Consistency
-Humans don’t like to break their own
consistency-
-Remember the drive safely signs-
-Ask for smaller and go for bigger: t...
Takeaway: Get Your Yes By Changing
How You Ask For Things
https://unsplash.com/@alisaanton
Liking
Takeaway: Get Your Yes By Not
Being a Dick
https://unsplash.com/@tigerrulezzz
Consensus
-People like to think they think
for themselves but they don’t-
-Think of what we put on our websites
and put that in our ...
Takeaway: Get Your Yes By Quoting
Experts and Showing Stats From
Known Sources
https://unsplash.com/@igorovsyannykov
Then Sweat The Small Stuff
It Can Be Introduced Without People
Knowing. This Isn’t Nefarious, I
Promise… I’ll show you.
Compliment People
Compliment People
But Don’t Go Over The Top
Bring Gifts
Bring Gifts
But Don’t Go Over The Top
Use The Word Because
Use The Word Because
Because Studies Have Shown
That It Works Even If The Reason
Isn’t A Real Reason
Use Smiley Faces
Use Smiley Faces
Trust Me. A Hand-Written Note With
A Smiley Face On It Has Never
Resulted In A No For Me
https://unsplash.com/@felix_plakolb
Request – But Give ‘Em A Way
Out
Request – But Give ‘Em A Way
Out
If People Think That They Have A
Way Out Of Something They Are
More Likely To Agree With ...
Yes = Action
Yes = Action
Action = Success
Yes = Action
Action = Success
Success = Happy Stakeholders
Right, Time For FREE Pizza
https://unsplash.com/@uncled
Thanks!!
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations
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Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations

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No matter what role you have in digital marketing the one thing you really need to happen is for people to take action on your recommendations and ideas. Without action success cannot be possible. Get shit done and win the Internet.

Published in: Marketing

Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations

  1. 1. Before We Get Started
  2. 2. Thanks In Advance
  3. 3. https://unsplash.com/@felix_plakolb
  4. 4. So
  5. 5. So You Wanna Do This?
  6. 6. Yes. Yes. Yes.
  7. 7. Aspirations Of Becoming The Plumber
  8. 8. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations https://unsplash.com/@ferventjan
  9. 9. Different Folks https://unsplash.com/@theunsteady5
  10. 10. Okay, We Will Call Them The Stakeholder
  11. 11. So, Developers In The Room..
  12. 12. How Often Have You Had This Conversation?
  13. 13. We really need to make sure that we have thought this through. I need you to put together a full spec…
  14. 14. Er, is this necessary? I'm very busy. Can't you get started? We can look at it then…
  15. 15. Well, we could but then you'll think of 250 new things that you need at the last minute. I'll end up working late and you'll think I'm shit at my job…
  16. 16. No I won't. Get on with it!
  17. 17. We Know How That Story Ends https://unsplash.com/@rachel_lees
  18. 18. -Stuff doesn’t get done- -We don’t see results- -Stakeholders aren’t as happy as they should be- -We lose at the game we call internet-
  19. 19. Designers Conversations Go A Bit Like This Don't They?
  20. 20. Designers conversations go a bit like this don't they? I'd love to design this logo for you. Could you fill in this questionnaire for me please? It will help guide the design process…
  21. 21. Designers conversations go a bit like this don't they? Erm… I'll try and get round to it. You're just drawing pretty pictures aren't you?
  22. 22. Designers conversations go a bit like this don't they? Well. Yeah. But getting a good idea of who you are, who your customers are, and where you are heading will result in a logo that's true to your brand.
  23. 23. Designers conversations go a bit like this don't they? Erm… Okay.
  24. 24. Designers conversations go a bit like this don't they? I'll need the brand guidelines as well...
  25. 25. Designers conversations go a bit like this don't they? I'll see if I can get one of my colleagues to call John to tell the intern manager to get the intern to send them over. The logo will be ready next week won't it?
  26. 26. “We don't know what we want but we'll know when we see it…”
  27. 27. We Know How That Story Ends https://unsplash.com/@rachel_lees
  28. 28. -Stuff doesn’t get done- -We don’t see results- -Stakeholders aren’t as happy as they should be- -We lose at the game we call internet-
  29. 29. We dont know what we want but we'll know when we see it…
  30. 30. SEO Conversations Go A Bit Like This...
  31. 31. We need to add more content to the site…
  32. 32. Why? How many more melons and partridges will it help me sell?
  33. 33. Well since the 2nd Panda update Google has been using AI and machine learning based on real data from real users that grades the internet on a page by page level...
  34. 34. z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z
  35. 35. Er, wake up!
  36. 36. Have you SEO'd the site yet? Do I rank number 1 for "partridges?
  37. 37. We Know How That Story Ends https://unsplash.com/@rachel_lees
  38. 38. We know how this story ends
  39. 39. -Stuff doesn’t get done- -We don’t see results- -Stakeholders aren’t as happy as they should be- -We lose at the game we call internet-
  40. 40. We Got Any Plumbers In The House??
  41. 41. -We don't question them- -We have a leak- -The leak needs fixing- -We let them fix it- -We pay them-
  42. 42. So here are some tips on how to get closer to being a plumber
  43. 43. So Here Are Some Tips On How To Get Closer To Being A Plumber
  44. 44. Reduce Friction
  45. 45. Example: Audits
  46. 46. NOTHING HAPPENS
  47. 47. -Break it down, we use Trello- -The right people get the right tasks- -Jobs are bite-sized- -Fear is removed- -Action happens-
  48. 48. Introduce Clarity
  49. 49. Example: Meetings
  50. 50. -Use examples of what you have done before- -Have data ready- -Have real £££ numbers ready- -Pre-empt- -Know your shit-
  51. 51. Know Their Role
  52. 52. Example: New Stakeholder
  53. 53. -They are working to the same goals- -Understand their risk – we are paid to take calculated risks, they aren’t- -Who do they report to?-
  54. 54. Learn Cialdini’s Principles of Influence
  55. 55. Reciprocity
  56. 56. -Humans like to give back – social obligation- -Think of the mints- -Can be used in link building as well-
  57. 57. Takeaway: Get Your Yes By Getting In There First https://unsplash.com/@deiscribe
  58. 58. Scarcity
  59. 59. -If you can’t have it, then you want it- -Remember the chocolate pudding- -Should you do it? Well….-
  60. 60. Takeaway: Get Your Yes By Framing Things In A Way That People Can’t Object To https://unsplash.com/@jamessutton_photography
  61. 61. Authority
  62. 62. -People follow and listen to knowledgeable people- -Doctor’s walls- -Remember the real estate guys- -Never assume people know how flippin’ great you are-
  63. 63. Takeaway: Get The Yes By Pre- Earning People’s Trust https://unsplash.com/@emsmith
  64. 64. Consistency
  65. 65. -Humans don’t like to break their own consistency- -Remember the drive safely signs- -Ask for smaller and go for bigger: this can be reversed too-
  66. 66. Takeaway: Get Your Yes By Changing How You Ask For Things https://unsplash.com/@alisaanton
  67. 67. Liking
  68. 68. Takeaway: Get Your Yes By Not Being a Dick https://unsplash.com/@tigerrulezzz
  69. 69. Consensus
  70. 70. -People like to think they think for themselves but they don’t- -Think of what we put on our websites and put that in our emails and pitches-
  71. 71. Takeaway: Get Your Yes By Quoting Experts and Showing Stats From Known Sources https://unsplash.com/@igorovsyannykov
  72. 72. Then Sweat The Small Stuff
  73. 73. It Can Be Introduced Without People Knowing. This Isn’t Nefarious, I Promise… I’ll show you.
  74. 74. Compliment People
  75. 75. Compliment People But Don’t Go Over The Top
  76. 76. Bring Gifts
  77. 77. Bring Gifts But Don’t Go Over The Top
  78. 78. Use The Word Because
  79. 79. Use The Word Because Because Studies Have Shown That It Works Even If The Reason Isn’t A Real Reason
  80. 80. Use Smiley Faces
  81. 81. Use Smiley Faces Trust Me. A Hand-Written Note With A Smiley Face On It Has Never Resulted In A No For Me
  82. 82. https://unsplash.com/@felix_plakolb
  83. 83. Request – But Give ‘Em A Way Out
  84. 84. Request – But Give ‘Em A Way Out If People Think That They Have A Way Out Of Something They Are More Likely To Agree With You
  85. 85. Yes = Action
  86. 86. Yes = Action Action = Success
  87. 87. Yes = Action Action = Success Success = Happy Stakeholders
  88. 88. Right, Time For FREE Pizza https://unsplash.com/@uncled
  89. 89. Thanks!!

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