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Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations

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No matter what role you have in digital marketing the one thing you really need to happen is for people to take action on your recommendations and ideas. Without action success cannot be possible. Get shit done and win the Internet.

Published in: Marketing

Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations

  1. 1. Before We Get Started
  2. 2. Thanks In Advance
  3. 3. https://unsplash.com/@felix_plakolb
  4. 4. So
  5. 5. So You Wanna Do This?
  6. 6. Yes. Yes. Yes.
  7. 7. Aspirations Of Becoming The Plumber
  8. 8. Getting People To Take Action On Your Digital Marketing Ideas And Recommendations https://unsplash.com/@ferventjan
  9. 9. Different Folks https://unsplash.com/@theunsteady5
  10. 10. Okay, We Will Call Them The Stakeholder
  11. 11. So, Developers In The Room..
  12. 12. How Often Have You Had This Conversation?
  13. 13. We really need to make sure that we have thought this through. I need you to put together a full spec…
  14. 14. Er, is this necessary? I'm very busy. Can't you get started? We can look at it then…
  15. 15. Well, we could but then you'll think of 250 new things that you need at the last minute. I'll end up working late and you'll think I'm shit at my job…
  16. 16. No I won't. Get on with it!
  17. 17. We Know How That Story Ends https://unsplash.com/@rachel_lees
  18. 18. -Stuff doesn’t get done- -We don’t see results- -Stakeholders aren’t as happy as they should be- -We lose at the game we call internet-
  19. 19. Designers Conversations Go A Bit Like This Don't They?
  20. 20. Designers conversations go a bit like this don't they? I'd love to design this logo for you. Could you fill in this questionnaire for me please? It will help guide the design process…
  21. 21. Designers conversations go a bit like this don't they? Erm… I'll try and get round to it. You're just drawing pretty pictures aren't you?
  22. 22. Designers conversations go a bit like this don't they? Well. Yeah. But getting a good idea of who you are, who your customers are, and where you are heading will result in a logo that's true to your brand.
  23. 23. Designers conversations go a bit like this don't they? Erm… Okay.
  24. 24. Designers conversations go a bit like this don't they? I'll need the brand guidelines as well...
  25. 25. Designers conversations go a bit like this don't they? I'll see if I can get one of my colleagues to call John to tell the intern manager to get the intern to send them over. The logo will be ready next week won't it?
  26. 26. “We don't know what we want but we'll know when we see it…”
  27. 27. We Know How That Story Ends https://unsplash.com/@rachel_lees
  28. 28. -Stuff doesn’t get done- -We don’t see results- -Stakeholders aren’t as happy as they should be- -We lose at the game we call internet-
  29. 29. We dont know what we want but we'll know when we see it…
  30. 30. SEO Conversations Go A Bit Like This...
  31. 31. We need to add more content to the site…
  32. 32. Why? How many more melons and partridges will it help me sell?
  33. 33. Well since the 2nd Panda update Google has been using AI and machine learning based on real data from real users that grades the internet on a page by page level...
  34. 34. z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z z
  35. 35. Er, wake up!
  36. 36. Have you SEO'd the site yet? Do I rank number 1 for "partridges?
  37. 37. We Know How That Story Ends https://unsplash.com/@rachel_lees
  38. 38. We know how this story ends
  39. 39. -Stuff doesn’t get done- -We don’t see results- -Stakeholders aren’t as happy as they should be- -We lose at the game we call internet-
  40. 40. We Got Any Plumbers In The House??
  41. 41. -We don't question them- -We have a leak- -The leak needs fixing- -We let them fix it- -We pay them-
  42. 42. So here are some tips on how to get closer to being a plumber
  43. 43. So Here Are Some Tips On How To Get Closer To Being A Plumber
  44. 44. Reduce Friction
  45. 45. Example: Audits
  46. 46. NOTHING HAPPENS
  47. 47. -Break it down, we use Trello- -The right people get the right tasks- -Jobs are bite-sized- -Fear is removed- -Action happens-
  48. 48. Introduce Clarity
  49. 49. Example: Meetings
  50. 50. -Use examples of what you have done before- -Have data ready- -Have real £££ numbers ready- -Pre-empt- -Know your shit-
  51. 51. Know Their Role
  52. 52. Example: New Stakeholder
  53. 53. -They are working to the same goals- -Understand their risk – we are paid to take calculated risks, they aren’t- -Who do they report to?-
  54. 54. Learn Cialdini’s Principles of Influence
  55. 55. Reciprocity
  56. 56. -Humans like to give back – social obligation- -Think of the mints- -Can be used in link building as well-
  57. 57. Takeaway: Get Your Yes By Getting In There First https://unsplash.com/@deiscribe
  58. 58. Scarcity
  59. 59. -If you can’t have it, then you want it- -Remember the chocolate pudding- -Should you do it? Well….-
  60. 60. Takeaway: Get Your Yes By Framing Things In A Way That People Can’t Object To https://unsplash.com/@jamessutton_photography
  61. 61. Authority
  62. 62. -People follow and listen to knowledgeable people- -Doctor’s walls- -Remember the real estate guys- -Never assume people know how flippin’ great you are-
  63. 63. Takeaway: Get The Yes By Pre- Earning People’s Trust https://unsplash.com/@emsmith
  64. 64. Consistency
  65. 65. -Humans don’t like to break their own consistency- -Remember the drive safely signs- -Ask for smaller and go for bigger: this can be reversed too-
  66. 66. Takeaway: Get Your Yes By Changing How You Ask For Things https://unsplash.com/@alisaanton
  67. 67. Liking
  68. 68. Takeaway: Get Your Yes By Not Being a Dick https://unsplash.com/@tigerrulezzz
  69. 69. Consensus
  70. 70. -People like to think they think for themselves but they don’t- -Think of what we put on our websites and put that in our emails and pitches-
  71. 71. Takeaway: Get Your Yes By Quoting Experts and Showing Stats From Known Sources https://unsplash.com/@igorovsyannykov
  72. 72. Then Sweat The Small Stuff
  73. 73. It Can Be Introduced Without People Knowing. This Isn’t Nefarious, I Promise… I’ll show you.
  74. 74. Compliment People
  75. 75. Compliment People But Don’t Go Over The Top
  76. 76. Bring Gifts
  77. 77. Bring Gifts But Don’t Go Over The Top
  78. 78. Use The Word Because
  79. 79. Use The Word Because Because Studies Have Shown That It Works Even If The Reason Isn’t A Real Reason
  80. 80. Use Smiley Faces
  81. 81. Use Smiley Faces Trust Me. A Hand-Written Note With A Smiley Face On It Has Never Resulted In A No For Me
  82. 82. https://unsplash.com/@felix_plakolb
  83. 83. Request – But Give ‘Em A Way Out
  84. 84. Request – But Give ‘Em A Way Out If People Think That They Have A Way Out Of Something They Are More Likely To Agree With You
  85. 85. Yes = Action
  86. 86. Yes = Action Action = Success
  87. 87. Yes = Action Action = Success Success = Happy Stakeholders
  88. 88. Right, Time For FREE Pizza https://unsplash.com/@uncled
  89. 89. Thanks!!

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