Digital Olympus Tried and tested link acquisition tactics for success

•

2 likes•1,756 views

Laura Crimmons

Tactics that work for link acquisition in 2016 and into 2017 with case studies throughout.

Marketing

@lauracrimmons #DigitalOlympus
Tried and tested link acquisition tactics
for success
Laura Crimmons @lauracrimmons
#DigitalOlympus

@lauracrimmons #DigitalOlympus
Link building’s been around
for years… much longer than
I’ve been in the industry

@lauracrimmons #DigitalOlympus
What happened in 2012?

@lauracrimmons #DigitalOlympus
So has content marketing/
digital PR replaced link
building?

@lauracrimmons #DigitalOlympus
Digital PR & Content Marketing =

@lauracrimmons #DigitalOlympus
Link acquisition in 2016 is
hard

@lauracrimmons #DigitalOlympus
And its probably not getting
any easier in 2017…

@lauracrimmons #DigitalOlympus
So what does work?

@lauracrimmons #DigitalOlympus
# 1 :
Newsjacking

@lauracrimmons #DigitalOlympus
Identify internal
experts & create
author page
Build calendar of
potential ‘events’
Proactively contact
journalists ahead of
‘event’ with
predictions or offer
of live commentary
Monitor for ‘events’
to target from a
reactive
perspective

@lauracrimmons #DigitalOlympus
# 2 :
Thought Leadership

@lauracrimmons #DigitalOlympus
Identify the areas of
expertise it makes sense for
you to talk about

@lauracrimmons #DigitalOlympus
# 3 :
Visualising own data

@lauracrimmons #DigitalOlympus
http://www.lovehoney.co.uk/sexmap/

@lauracrimmons #DigitalOlympus
People like exploring stats
and facts about their area
and feeling like they’re not
alone

@lauracrimmons #DigitalOlympus
# 4 :
Maps

@lauracrimmons #DigitalOlympus
Don’t have to be about
data…

@lauracrimmons #DigitalOlympus
People like testing their own
knowledge and sharing if
they get things right

@lauracrimmons #DigitalOlympus
# 5 :
Quizzes

@lauracrimmons #DigitalOlympus
The data from the quiz
forms the story

@lauracrimmons #DigitalOlympus
Ego makes people share
their scores

@lauracrimmons #DigitalOlympus
# 6 :
Surveys

@lauracrimmons #DigitalOlympus
If you don’t have your own
data…buy it

@lauracrimmons #DigitalOlympus
But still create something
worth linking to… the stats
will get the coverage, the
creative will get you links

@lauracrimmons #DigitalOlympus
# 7 :
User generated content

@lauracrimmons #DigitalOlympus
You don’t have to create
everything yourself, get
your fans or bloggers to
help…

@lauracrimmons #DigitalOlympus
Human ego means if we’re
featured in something, we’re
more likely to share/link to it

@lauracrimmons #DigitalOlympus
# 8 :
Events

@lauracrimmons #DigitalOlympus
Don’t forget about offline;
creating an experience for
someone makes them want
to talk about it

@lauracrimmons #DigitalOlympus
Thanks
Laura.Crimmons@branded3.com
@lauracrimmons

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Digital Olympus Tried and tested link acquisition tactics for success

1. @lauracrimmons #DigitalOlympus Tried and tested link acquisition tactics for success Laura Crimmons @lauracrimmons #DigitalOlympus

2. @lauracrimmons #DigitalOlympus Link building’s been around for years… much longer than I’ve been in the industry

3. @lauracrimmons #DigitalOlympus

4. @lauracrimmons #DigitalOlympus What happened in 2012?

5. @lauracrimmons #DigitalOlympus

6. @lauracrimmons #DigitalOlympus

7. @lauracrimmons #DigitalOlympus So has content marketing/ digital PR replaced link building?

8. @lauracrimmons #DigitalOlympus Digital PR & Content Marketing =

9. @lauracrimmons #DigitalOlympus Digital PR & Content Marketing =

10. @lauracrimmons #DigitalOlympus Link acquisition in 2016 is hard

11. @lauracrimmons #DigitalOlympus And its probably not getting any easier in 2017…

12. @lauracrimmons #DigitalOlympus So what does work?

13. @lauracrimmons #DigitalOlympus # 1 : Newsjacking

14. @lauracrimmons #DigitalOlympus Identify internal experts & create author page Build calendar of potential ‘events’ Proactively contact journalists ahead of ‘event’ with predictions or offer of live commentary Monitor for ‘events’ to target from a reactive perspective

15. @lauracrimmons #DigitalOlympus

16. @lauracrimmons #DigitalOlympus

17. @lauracrimmons #DigitalOlympus # 2 : Thought Leadership

18. @lauracrimmons #DigitalOlympus Identify the areas of expertise it makes sense for you to talk about

19. @lauracrimmons #DigitalOlympus

20. @lauracrimmons #DigitalOlympus

21. @lauracrimmons #DigitalOlympus # 3 : Visualising own data

22. @lauracrimmons #DigitalOlympus http://www.lovehoney.co.uk/sexmap/

23. @lauracrimmons #DigitalOlympus

24. @lauracrimmons #DigitalOlympus

25. @lauracrimmons #DigitalOlympus

26. @lauracrimmons #DigitalOlympus