THE LEAN ENTREPRENEUR Brant Cooper brant@movestheneedle.com UnleashWD Chicago October 30, 2013 Tuesday, November 5, 13
Photo used by Permission. Copyright Keith Midson. All rights reserved. Tuesday, November 5, 13
Volatility. Uncertainty. What will you do about change? Photo used by Permission. Copyright Keith Midson. All rights rese...
THE LEAN ENTREPRENEUR 2 Questions that Kill “Real” Innovation (answer: “What’s the ROI?” and “When will I see it?” Tues...
THE LEAN ENTREPRENEUR Text Tuesday, November 5, 13
THE LEAN ENTREPRENEUR Tuesday, November 5, 13 5
THE LEAN ENTREPRENEUR When Facing Risk: Execute. Tuesday, November 5, 13 5
THE LEAN ENTREPRENEUR Tuesday, November 5, 13 6
THE LEAN ENTREPRENEUR When Facing Uncertainty: Experiment. Tuesday, November 5, 13 6
THE LEAN ENTREPRENEUR MARKETING SMOKE TEST Tuesday, November 5, 13 7
THE LEAN ENTREPRENEUR LANDING PAGE TEST Tuesday, November 5, 13 8
THE LEAN ENTREPRENEUR MECHANICAL TURK Tuesday, November 5, 13 9
THE LEAN ENTREPRENEUR Hypothesis-driven Innovation: If you x, y customers will z. Tuesday, November 5, 13 10
THE LEAN ENTREPRENEUR The Myth of the Visionary Tuesday, November 5, 13 11
THE LEAN ENTREPRENEUR True Visionaries Relentlessly Pursue Change. Tuesday, November 5, 13 12
THE LEAN ENTREPRENEUR 13 brant@movestheneedle.com Twitter: @brantcooper Tuesday, November 5, 13
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Lean Entrepreneur-UnleashWD

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The times they are changing! How will you handle change in the large enterprise? Using lean startup methods, of course.
Validated learning is how you get beyond the two questions that kill innovation inside of large enterprises:
What's the ROI?
When am I'm going to see it?

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Lean Entrepreneur-UnleashWD

  1. 1. THE LEAN ENTREPRENEUR Brant Cooper brant@movestheneedle.com UnleashWD Chicago October 30, 2013 Tuesday, November 5, 13
  2. 2. Photo used by Permission. Copyright Keith Midson. All rights reserved. Tuesday, November 5, 13
  3. 3. Volatility. Uncertainty. What will you do about change? Photo used by Permission. Copyright Keith Midson. All rights reserved. Tuesday, November 5, 13
  4. 4. THE LEAN ENTREPRENEUR 2 Questions that Kill “Real” Innovation (answer: “What’s the ROI?” and “When will I see it?” Tuesday, November 5, 13 3
  5. 5. THE LEAN ENTREPRENEUR Text Tuesday, November 5, 13
  6. 6. THE LEAN ENTREPRENEUR Tuesday, November 5, 13 5
  7. 7. THE LEAN ENTREPRENEUR When Facing Risk: Execute. Tuesday, November 5, 13 5
  8. 8. THE LEAN ENTREPRENEUR Tuesday, November 5, 13 6
  9. 9. THE LEAN ENTREPRENEUR When Facing Uncertainty: Experiment. Tuesday, November 5, 13 6
  10. 10. THE LEAN ENTREPRENEUR MARKETING SMOKE TEST Tuesday, November 5, 13 7
  11. 11. THE LEAN ENTREPRENEUR LANDING PAGE TEST Tuesday, November 5, 13 8
  12. 12. THE LEAN ENTREPRENEUR MECHANICAL TURK Tuesday, November 5, 13 9
  13. 13. THE LEAN ENTREPRENEUR Hypothesis-driven Innovation: If you x, y customers will z. Tuesday, November 5, 13 10
  14. 14. THE LEAN ENTREPRENEUR The Myth of the Visionary Tuesday, November 5, 13 11
  15. 15. THE LEAN ENTREPRENEUR True Visionaries Relentlessly Pursue Change. Tuesday, November 5, 13 12
  16. 16. THE LEAN ENTREPRENEUR 13 brant@movestheneedle.com Twitter: @brantcooper Tuesday, November 5, 13

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