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Figaro: Powering campaigns with social media

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Laura Crimmons
Laura Crimmons

Laura presents a range of case studies that use social media to power other campaigns. Featuring best practice when it comes to harnessing the power of social media to produce benefits for other areas of your business.

Social Media
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@lauracrimmons #FigDigSocial Powering campaigns with Social Media
@lauracrimmons #FigDigSocial Powering PR
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Powering Content Marketing
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Powering Advertising
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Powering Experiential
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial 500K tweets
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Powering Social Change
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Where do I start?
@lauracrimmons #FigDigSocial Define your desired outcomes – what do you want to get out of it? UGC? Data? Sales?
@lauracrimmons #FigDigSocial Have a point – what will motivate people to get involved? Prizes? ‘Fame’? Doing good?
@lauracrimmons #FigDigSocial Have a robust distribution plan – how will people find out about it? Paid media? Influencer involvement?
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial Thanks! Laura Crimmons Head of PR & Social @lauracrimmons laura.crimmons@branded3.com

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