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iGB - Top 5 issues in SEO - Link Building/PR

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Part of the Top 5 issues in SEO panel at iGB Live 2018 - Laura focuses on the challenges in link building and how to do it successfully in 2018.

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iGB - Top 5 issues in SEO - Link Building/PR

  1. 1. IGBLIVE2018 The Top 5 issues in SEO in 2018 L A U R A C R I M M O N S @lauracrimmons
  2. 2. Do links still matter?
  3. 3. * Correlation not causation bla bla
  4. 4. But, right now it appears links do still matter.
  5. 5. Not all links are equal… quality over quantity really is key.
  6. 6. So, how do we get ‘high-quality’ links in 2018?
  7. 7. PR.
  8. 8. What makes a good PR campaign?
  9. 9. 01 Relevant
  10. 10. What your audience is interested in What journalists are writing about What’s relevant to your business Ideal campaign
  11. 11. 02 Emotional response
  12. 12. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” M A Y A A N G E L O U
  13. 13. 03 Shareable / Concise
  14. 14. 04 Timely
  15. 15. Why does this matter right now?
  16. 16. 05 Human
  17. 17. How does the story impact real people?
  18. 18. 06 Asset(s)
  19. 19. 94% 87% 96% 20% 80% Video content.
  20. 20. Regional data / case studies Internal or external expert Survey / Business / Third party Data Quotes Local angle Other helpful elements
  21. 21. Future-proof.
  22. 22. SILVERTHORNAGENCY Thank you. CALL US: E-MAIL: 020 3965 1816 hello@silverthornagency.com @SilverthornCo

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