There is no link included – often
referred to as a brand mention or
Google shouldn’t crawl this link and it
doesn’t transfer PageRank
Google can crawl this link and the link
*should* pass PageRank
“PageRank works by counting the number and
quality of links to a page to determine a rough
estimate of how important the website is. The
underlying assumption is that more important
websites are likely to receive more links from
G O O G L E
PageRank is one
uses to rank sites.
Ammon Johns (SEO): Would it be beneficial for us to know
what the first two are (first two ranking signals are). Would
webmasters build better sites...?”
Andrey Lipattsev (Search Quality Senior Strategist at Google):
“I can tell you what they are. It is content and links pointing to
Ammon: “In that order or the other order?"
Andrey: “There is no order."
Google top 3 rankings factors
*Note he doesn’t
say follow links
pointing to your
Do I always have
to get a link for it
to help SEO?