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Social Media & Personal Branding Tips for High School Students

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Presentation for the Memphis PREP Program, designed to teach high school juniors and seniors how to use social media and blogging to establish a positive online presence, plus activities and topics to avoid.

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Social Media & Personal Branding Tips for High School Students

  1. 1. *photo credit ChrisL_AKEliRose.com -- @EliRoseSocialLiz JostesEli | Rose Social Media, LLC@EliRoseSocial / @LizJosteshttp://www.EliRose.comLiz@EliRose.comSocial Media,Personal Websites& Building yourPersonal BrandSunday, May 5, 2013
  2. 2. AgendaIntroductionGeneral Social Media Uses & BenefitsBest Practices & Things To AvoidTwitterFacebookLinkedInWhy Secure a Domain in your NamePersonal Website or Blog: Why & How to Use ItWrap-up & QuestionsEliRose.com -- @EliRoseSocialSunday, May 5, 2013
  3. 3. Social InventoryEliRose.com -- @EliRoseSocial *photo credit birgerkingHow many of you...?Are active on at least 1 social network?Use at least 1 messaging app?What sites and apps do you use?Twitter, Instagram, Tumblr, SnapChat?Who do you follow?Friends, celebs, favorite brands, athletes?Anyone have a blog?Sunday, May 5, 2013
  4. 4. Social Media, In GeneralStay in touch with friendsSource of news & eventsConnect with favorite stores, restaurants, causes,schools, bandsShare your thoughtsShowcase your expertiseCompanies check out social media accounts & Googleas a “background check”EliRose.com -- @EliRoseSocialSunday, May 5, 2013
  5. 5. Jobs Lost Due ToSocial MediaEliRose.com -- @EliRoseSocialPhotos via Business Insider & Huffington PostSunday, May 5, 2013
  6. 6. Google Searches Aren’tJust for Adults@CoachDavidHill from U of Charleston (WV)Sunday, May 5, 2013
  7. 7. Google & SEOEliRose.com -- @EliRoseSocialWhat is Search Engine Optimization (SEO)?Why should you care?Knowing what sites impact SEO can help you target your effortsSEO is crucial part of marketing yourself and your businessSunday, May 5, 2013
  8. 8. Good Reasons to Use Social MediaEstablish and build your personal brandEducationInterests & HobbiesSkills & ExperienceTwitter Resume via Business Insider & WSJCauses you care aboutNetworkingNews breaks on TwitterCamaraderie during eventsFill up Page 1 of Google results in your nameEliRose.com -- @EliRoseSocialSunday, May 5, 2013
  9. 9. When you Google MeEliRose.com -- @EliRoseSocialHave you Googled yourself?Sunday, May 5, 2013
  10. 10. Keep in Mind...“The internet is written in ink”. What you post online can bepermanent.Social media moves fast, so be ready to think fast! Going backand deleting is not enough.People can search your activity historyPrivatizing accounts isn’t a guaranteeScreen shots on phone & laptopMark Zuckerberg’s sisterEliRose.com -- @EliRoseSocialSunday, May 5, 2013
  11. 11. Keep in Mind...News sites can grab and gather updates, anduse them in an article.Buzzfeed & LamebookRaid on Osama Bin LadenTweets from award shows & sporting eventsWhat you post online creates an image of whatyou are all about.This includes photos, comments you leave, and spelling & grammarEliRose.com -- @EliRoseSocialSunday, May 5, 2013
  12. 12. Keep in Mind...EliRose.com -- @EliRoseSocialThe Bottom Line:If you wonder, “Should I post this?”, don’t.&Be prepared to stand behind anything & everythingyou publish online.Sunday, May 5, 2013
  13. 13. General Best PracticesEliRose.com -- @EliRoseSocialUse a clear photo of yourself for your profile pictureComplete all bio and description fieldsWhen claiming a username, use your real name andnot a nicknameDon’t tag your friends in unfavorable photosKeep in mind that social media profiles will pop uphigh in search resultsDon’t rant online. Especially about teachers, boss, etc.There is no sarcasm font.Sunday, May 5, 2013
  14. 14. FacebookCover photos are ALWAYSpublicCheck visibility by section ofyour profileUtilize the Friends listfeatureReview your Likes! They willbe uncovered in GraphSearchEliRose.com -- @EliRoseSocialSunday, May 5, 2013
  15. 15. LinkedInFull NameProfessional headlineAppropriate headshotAdjust visibility of sectionsSend personalized newconnection requestsRecommendations aregreat! Ask for them!Include volunteering,charity, special awardsEliRose.com -- @EliRoseSocialSunday, May 5, 2013
  16. 16. Your Personal WebsiteEliRose.com -- @EliRoseSocialPurchase YourName.com, even if you don’t plan to use it rightawayHaving your own .com is great for...Reputation managementPopulate search rankingsCreating a living, breathing resumeOnline hub for you and your social profilesSunday, May 5, 2013
  17. 17. My Personal WebsiteEliRose.com -- @EliRoseSocialSunday, May 5, 2013
  18. 18. Popular PlatformsEliRose.com -- @EliRoseSocialSunday, May 5, 2013
  19. 19. Some Final ThoughtsEliRose.com -- @EliRoseSocialThe social media platforms and apps of Today willnot be the same as those 5 or 10 years from now.Your digital footprint matters more and more eachday.Colleges and employers will search for you online.As a reminder, the Internet is FOREVER.Sunday, May 5, 2013
  20. 20. A Few ExercisesEliRose.com -- @EliRoseSocial- Choose a username to be used across all social mediaaccounts (Twitter allows 15 characters)- Craft a social media bio (i.e. Twitter limits you to 160characters)- Create a list of 3-5 keywords that describe you- What are some ideas for you to blog about?Sunday, May 5, 2013
  21. 21. Terms of Service• Facebook:– https://www.facebook.com/legal/terms– https://www.facebook.com/page_guidelines.php#promotionsguidelines• Twitter:– https://twitter.com/tos– https://support.twitter.com/articles/18311-the-twitter-rules– https://support.twitter.com/articles/68877-guidelines-for-contests-on-twitter• Pinterest:– http://pinterest.com/about/terms/– http://business.pinterest.com/logos-and-marketing-guidelines/#ads• Google+:– https://developers.google.com/+/terms– http://www.google.com/+/policy/pagesterm.html– http://www.google.com/+/policy/pagescontestpolicy.htmlEliRose.com -- @EliRoseSocialSunday, May 5, 2013

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