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*photo credit ChrisL_AK
EliRose.com -- @EliRoseSocial
Liz Jostes
Eli | Rose Social Media, LLC
@EliRoseSocial / @LizJostes
...
Agenda
Introduction
General Social Media Uses & Benefits
Best Practices & Things To Avoid
Twitter
Facebook
LinkedIn
Why Sec...
Social Inventory
EliRose.com -- @EliRoseSocial *photo credit birgerking
How many of you...?
Are active on at least 1 socia...
Social Media, In General
Stay in touch with friends
Source of news & events
Connect with favorite stores, restaurants, cau...
Jobs Lost Due To
Social Media
EliRose.com -- @EliRoseSocial
Photos via Business Insider & Huffington Post
Sunday, May 5, 20...
Google Searches Aren’t
Just for Adults
@CoachDavidHill from U of Charleston (WV)
Sunday, May 5, 2013
Google & SEO
EliRose.com -- @EliRoseSocial
What is Search Engine Optimization (SEO)?
Why should you care?
Knowing what sit...
Good Reasons to Use Social Media
Establish and build your personal brand
Education
Interests & Hobbies
Skills & Experience...
When you Google Me
EliRose.com -- @EliRoseSocial
Have you Googled yourself?
Sunday, May 5, 2013
Keep in Mind...
“The internet is written in ink”. What you post online can be
permanent.
Social media moves fast, so be re...
Keep in Mind...
News sites can grab and gather updates, and
use them in an article.
Buzzfeed & Lamebook
Raid on Osama Bin ...
Keep in Mind...
EliRose.com -- @EliRoseSocial
The Bottom Line:
If you wonder, “Should I post this?”, don’t.
&
Be prepared ...
General Best Practices
EliRose.com -- @EliRoseSocial
Use a clear photo of yourself for your profile picture
Complete all bi...
Facebook
Cover photos are ALWAYS
public
Check visibility by section of
your profile
Utilize the Friends list
feature
Review...
LinkedIn
Full Name
Professional headline
Appropriate headshot
Adjust visibility of sections
Send personalized new
connecti...
Your Personal Website
EliRose.com -- @EliRoseSocial
Purchase YourName.com, even if you don’t plan to use it right
away
Hav...
My Personal Website
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013
Popular Platforms
EliRose.com -- @EliRoseSocial
Sunday, May 5, 2013
Some Final Thoughts
EliRose.com -- @EliRoseSocial
The social media platforms and apps of Today will
not be the same as tho...
A Few Exercises
EliRose.com -- @EliRoseSocial
- Choose a username to be used across all social media
accounts (Twitter all...
Terms of Service
• Facebook:
– https://www.facebook.com/legal/terms
– https://www.facebook.com/page_guidelines.php#promoti...
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Social Media & Personal Branding Tips for High School Students Slide 1 Social Media & Personal Branding Tips for High School Students Slide 2 Social Media & Personal Branding Tips for High School Students Slide 3 Social Media & Personal Branding Tips for High School Students Slide 4 Social Media & Personal Branding Tips for High School Students Slide 5 Social Media & Personal Branding Tips for High School Students Slide 6 Social Media & Personal Branding Tips for High School Students Slide 7 Social Media & Personal Branding Tips for High School Students Slide 8 Social Media & Personal Branding Tips for High School Students Slide 9 Social Media & Personal Branding Tips for High School Students Slide 10 Social Media & Personal Branding Tips for High School Students Slide 11 Social Media & Personal Branding Tips for High School Students Slide 12 Social Media & Personal Branding Tips for High School Students Slide 13 Social Media & Personal Branding Tips for High School Students Slide 14 Social Media & Personal Branding Tips for High School Students Slide 15 Social Media & Personal Branding Tips for High School Students Slide 16 Social Media & Personal Branding Tips for High School Students Slide 17 Social Media & Personal Branding Tips for High School Students Slide 18 Social Media & Personal Branding Tips for High School Students Slide 19 Social Media & Personal Branding Tips for High School Students Slide 20 Social Media & Personal Branding Tips for High School Students Slide 21
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Presentation for the Memphis PREP Program, designed to teach high school juniors and seniors how to use social media and blogging to establish a positive online presence, plus activities and topics to avoid.

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Social Media & Personal Branding Tips for High School Students

  1. 1. *photo credit ChrisL_AK EliRose.com -- @EliRoseSocial Liz Jostes Eli | Rose Social Media, LLC @EliRoseSocial / @LizJostes http://www.EliRose.com Liz@EliRose.com Social Media, Personal Websites & Building your Personal Brand Sunday, May 5, 2013
  2. 2. Agenda Introduction General Social Media Uses & Benefits Best Practices & Things To Avoid Twitter Facebook LinkedIn Why Secure a Domain in your Name Personal Website or Blog: Why & How to Use It Wrap-up & Questions EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
  3. 3. Social Inventory EliRose.com -- @EliRoseSocial *photo credit birgerking How many of you...? Are active on at least 1 social network? Use at least 1 messaging app? What sites and apps do you use? Twitter, Instagram, Tumblr, SnapChat? Who do you follow? Friends, celebs, favorite brands, athletes? Anyone have a blog? Sunday, May 5, 2013
  4. 4. Social Media, In General Stay in touch with friends Source of news & events Connect with favorite stores, restaurants, causes, schools, bands Share your thoughts Showcase your expertise Companies check out social media accounts & Google as a “background check” EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
  5. 5. Jobs Lost Due To Social Media EliRose.com -- @EliRoseSocial Photos via Business Insider & Huffington Post Sunday, May 5, 2013
  6. 6. Google Searches Aren’t Just for Adults @CoachDavidHill from U of Charleston (WV) Sunday, May 5, 2013
  7. 7. Google & SEO EliRose.com -- @EliRoseSocial What is Search Engine Optimization (SEO)? Why should you care? Knowing what sites impact SEO can help you target your efforts SEO is crucial part of marketing yourself and your business Sunday, May 5, 2013
  8. 8. Good Reasons to Use Social Media Establish and build your personal brand Education Interests & Hobbies Skills & Experience Twitter Resume via Business Insider & WSJ Causes you care about Networking News breaks on Twitter Camaraderie during events Fill up Page 1 of Google results in your name EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
  9. 9. When you Google Me EliRose.com -- @EliRoseSocial Have you Googled yourself? Sunday, May 5, 2013
  10. 10. Keep in Mind... “The internet is written in ink”. What you post online can be permanent. Social media moves fast, so be ready to think fast! Going back and deleting is not enough. People can search your activity history Privatizing accounts isn’t a guarantee Screen shots on phone & laptop Mark Zuckerberg’s sister EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
  11. 11. Keep in Mind... News sites can grab and gather updates, and use them in an article. Buzzfeed & Lamebook Raid on Osama Bin Laden Tweets from award shows & sporting events What you post online creates an image of what you are all about. This includes photos, comments you leave, and spelling & grammar EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
  12. 12. Keep in Mind... EliRose.com -- @EliRoseSocial The Bottom Line: If you wonder, “Should I post this?”, don’t. & Be prepared to stand behind anything & everything you publish online. Sunday, May 5, 2013
  13. 13. General Best Practices EliRose.com -- @EliRoseSocial Use a clear photo of yourself for your profile picture Complete all bio and description fields When claiming a username, use your real name and not a nickname Don’t tag your friends in unfavorable photos Keep in mind that social media profiles will pop up high in search results Don’t rant online. Especially about teachers, boss, etc. There is no sarcasm font. Sunday, May 5, 2013
  14. 14. Facebook Cover photos are ALWAYS public Check visibility by section of your profile Utilize the Friends list feature Review your Likes! They will be uncovered in Graph Search EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
  15. 15. LinkedIn Full Name Professional headline Appropriate headshot Adjust visibility of sections Send personalized new connection requests Recommendations are great! Ask for them! Include volunteering, charity, special awards EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
  16. 16. Your Personal Website EliRose.com -- @EliRoseSocial Purchase YourName.com, even if you don’t plan to use it right away Having your own .com is great for... Reputation management Populate search rankings Creating a living, breathing resume Online hub for you and your social profiles Sunday, May 5, 2013
  17. 17. My Personal Website EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
  18. 18. Popular Platforms EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
  19. 19. Some Final Thoughts EliRose.com -- @EliRoseSocial The social media platforms and apps of Today will not be the same as those 5 or 10 years from now. Your digital footprint matters more and more each day. Colleges and employers will search for you online. As a reminder, the Internet is FOREVER. Sunday, May 5, 2013
  20. 20. A Few Exercises EliRose.com -- @EliRoseSocial - Choose a username to be used across all social media accounts (Twitter allows 15 characters) - Craft a social media bio (i.e. Twitter limits you to 160 characters) - Create a list of 3-5 keywords that describe you - What are some ideas for you to blog about? Sunday, May 5, 2013
  21. 21. Terms of Service • Facebook: – https://www.facebook.com/legal/terms – https://www.facebook.com/page_guidelines.php#promotionsguidelines • Twitter: – https://twitter.com/tos – https://support.twitter.com/articles/18311-the-twitter-rules – https://support.twitter.com/articles/68877-guidelines-for-contests-on-twitter • Pinterest: – http://pinterest.com/about/terms/ – http://business.pinterest.com/logos-and-marketing-guidelines/#ads • Google+: – https://developers.google.com/+/terms – http://www.google.com/+/policy/pagesterm.html – http://www.google.com/+/policy/pagescontestpolicy.html EliRose.com -- @EliRoseSocial Sunday, May 5, 2013
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Presentation for the Memphis PREP Program, designed to teach high school juniors and seniors how to use social media and blogging to establish a positive online presence, plus activities and topics to avoid.

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