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@lauracrimmons #FigDigSocial
2015 the year of…
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Getting the basics right
@lauracrimmons #FigDigSocial
1024 x 512px
Kevan Lee, Buffer
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Visual Marketing
@lauracrimmons #FigDigSocial
Instagram king of engagement
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Tips for success…
• Be creative – don’t just share boring product shots
• Think about what yo...
@lauracrimmons #FigDigSocial
The Video Battle
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Tips for success…
• Video doesn’t have to be expensive
• Don’t produce video content for the ...
@lauracrimmons #FigDigSocial
Social Search
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Media Battles
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Tips for success…
• Learn from the media and social platforms – understand the new agenda
• R...
@lauracrimmons #FigDigSocial
Continued push to paid
media
@lauracrimmons #FigDigSocial
Facebook organic reach…
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Google+ is still trying…
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Tips for success…
• Make wise investments – learn from the data
• Test and refine
• Look at w...
@lauracrimmons #FigDigSocial
Social Commerce
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Tips for success…
• Don’t try to sell but make it easy for customers to buy
• Solve problems ...
@lauracrimmons #FigDigSocial
ROI
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
Tips for success…
• Set SMART objectives – at the start!
• Have the tools for measurement in ...
@lauracrimmons #FigDigSocial
Thanks!
Laura Crimmons
Head of PR & Social
@lauracrimmons
laura.crimmons@branded3.com
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Figaro Social Media Seminar: 2015, the year of... - Laura Crimmons

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In this session, Laura explores the trends everyone’s talking about that will affect Social Media and Digital PR in 2015 and how marketers can employ strategies to adapt to these trends and generate tangible business results.

Published in: Marketing
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Figaro Social Media Seminar: 2015, the year of... - Laura Crimmons

  1. 1. @lauracrimmons #FigDigSocial 2015 the year of…
  2. 2. @lauracrimmons #FigDigSocial
  3. 3. @lauracrimmons #FigDigSocial Getting the basics right
  4. 4. @lauracrimmons #FigDigSocial 1024 x 512px Kevan Lee, Buffer
  5. 5. @lauracrimmons #FigDigSocial
  6. 6. @lauracrimmons #FigDigSocial Visual Marketing
  7. 7. @lauracrimmons #FigDigSocial Instagram king of engagement
  8. 8. @lauracrimmons #FigDigSocial
  9. 9. @lauracrimmons #FigDigSocial Tips for success… • Be creative – don’t just share boring product shots • Think about what your audience wants to see (or better still ask them!) • Offer exclusives/behind the scenes content • Re-share customer images/videos
  10. 10. @lauracrimmons #FigDigSocial The Video Battle
  11. 11. @lauracrimmons #FigDigSocial
  12. 12. @lauracrimmons #FigDigSocial
  13. 13. @lauracrimmons #FigDigSocial
  14. 14. @lauracrimmons #FigDigSocial
  15. 15. @lauracrimmons #FigDigSocial
  16. 16. @lauracrimmons #FigDigSocial
  17. 17. @lauracrimmons #FigDigSocial Tips for success… • Video doesn’t have to be expensive • Don’t produce video content for the sake of it • Upload video using each native upload for maximum exposure and engagement • Consider using influencers carefully
  18. 18. @lauracrimmons #FigDigSocial Social Search
  19. 19. @lauracrimmons #FigDigSocial
  20. 20. @lauracrimmons #FigDigSocial
  21. 21. @lauracrimmons #FigDigSocial Media Battles
  22. 22. @lauracrimmons #FigDigSocial
  23. 23. @lauracrimmons #FigDigSocial
  24. 24. @lauracrimmons #FigDigSocial
  25. 25. @lauracrimmons #FigDigSocial Tips for success… • Learn from the media and social platforms – understand the new agenda • Reference trending topics to improve reach • ‘Snackable’ content works well on mobile but don’t forget about long-form for desktop
  26. 26. @lauracrimmons #FigDigSocial Continued push to paid media
  27. 27. @lauracrimmons #FigDigSocial Facebook organic reach…
  28. 28. @lauracrimmons #FigDigSocial
  29. 29. @lauracrimmons #FigDigSocial Google+ is still trying…
  30. 30. @lauracrimmons #FigDigSocial
  31. 31. @lauracrimmons #FigDigSocial
  32. 32. @lauracrimmons #FigDigSocial
  33. 33. @lauracrimmons #FigDigSocial Tips for success… • Make wise investments – learn from the data • Test and refine • Look at where the most engaged/profitable audience is
  34. 34. @lauracrimmons #FigDigSocial Social Commerce
  35. 35. @lauracrimmons #FigDigSocial
  36. 36. @lauracrimmons #FigDigSocial
  37. 37. @lauracrimmons #FigDigSocial
  38. 38. @lauracrimmons #FigDigSocial
  39. 39. @lauracrimmons #FigDigSocial
  40. 40. @lauracrimmons #FigDigSocial Tips for success… • Don’t try to sell but make it easy for customers to buy • Solve problems and inspire audience • Make the sell subtle
  41. 41. @lauracrimmons #FigDigSocial ROI
  42. 42. @lauracrimmons #FigDigSocial
  43. 43. @lauracrimmons #FigDigSocial Tips for success… • Set SMART objectives – at the start! • Have the tools for measurement in place before the campaign • Benchmark against your own success, not other peoples’ • Don’t just look at your own campaigns, look at how you impact wider campaigns/marketing initiatives
  44. 44. @lauracrimmons #FigDigSocial Thanks! Laura Crimmons Head of PR & Social @lauracrimmons laura.crimmons@branded3.com

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