The 5-step document outlines a process for a successful digital marketing campaign: 1) Define the target audience through demographics like age and income. 2) Develop a sustainable contact list through existing databases, events, or paid external lists. 3) Select a digital channel like email marketing providers to send the campaign. 4) Craft the campaign email with an engaging subject line and creative design. 5) Test the email, send it to the contact list, and analyze the results through analytics.

1. 5 Steps to a successful
digital campaign
Delivering success in digital marketing - ComHash Digital

2. Step1.
Define your core target audience
 Age
 Location
 Sex
 Salary
 Ability
 Motivation
( Core target demographics )

3. Step 2.
Develop a sustainable list
Accessing the right list will make the difference in whether a campaign is
successful - Typical sources for list are :
 Internal ( Existing Database)
 Internal ( Existing customer lists)
 Internal ( Trade Show, Event)
 External (List providers : Yell, Companies House, List Agencies, Experian,
Other)
 External ( Trade Show, Event)
 The cost of external lists can range between £100 - 5,000.+ depending on
volume

4. Step 3.
Select a digital vessel for your campaign
Email Campaign Vessels
 Email Campaign Providers ( Wildfire, Campaign Monitor, Mail Chimp)
 Typically,
Campaign providers charge anywhere between Free - £1000 /per campaign

5. Step 4.
Develop a campaign email
Core practices
 Release your creativity
 Think outside-the- box
 Remember to be competitive
 Employ quality design
 Remember that the design of the email campaign includes the Subject
- " When was the last time you opened an email with a boring subject ?"

6. Step 5.
Test, Send , Analyze
Test
 A/B Split Testing
Send
 Deliver the campaign to your target list
Analyze
 Review campaign analytics

7. #MarketingHowto
 Another helpful presentation by ComHash Digital