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HOW TO DO GOOD CAMPAIGNS THAT DO GOOD.
DIGITAL TACTICS THAT WILL GIVE YOUR CAMPAIGN A STARTING EDGE.
Alexandru Cernatescu
...
Time
Value
‘Knowledg
e’
Own perception
of knowledge
Self doubt Cocky bastard
Alexandru Cernatescu
CEO & Co-Founder
alex@in...
Time
Value
‘Knowledg
e’
Own perception
of knowledge
Self doubt Cocky bastard
Alexandru Cernatescu
CEO & Co-Founder
alex@in...
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
DATA = INTERACTIONS
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
DATA = INTERACTIONS
THROUGH CONTENT
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM...
DATA IS NOT INTRINSIC
DATA CAN BE INFLUENCED
THROUGH CONTENT & STORYTELLING
ENTERTAINMENT & UTILITY
Alexandru Cernatescu
C...
RESPONSIVENESS = RESPONSIBILTY
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
INFLUENCE THE DATA WITH
COURAGE AND INTUITION.
DO GOOD.
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
DIG...
Case Study
#ȘtiuCâtAm
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
...
1 every 30 minutes
Every 30 minutes a romanian dies of hart attack.
Alice Gavril
Head of New Business & Strategy
alice@inf...
Mortality in Romania is caused mostly by cardiovascular problems (50%). Over 30% of
Romanians have a high LDL Cholesterol,...
#1. Be relevant
Find a relevant problem or consumer need and try to solve it by
doing something useful for him and ideally...
Relevant Targeting
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
Relevant Communication Moment
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FOR...
Relevant info: Risk Assessment
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FO...
#2. Use good influence
Brand ambassadors/ KOLs help conveying the message in a more
natural way. People relate with them. ...
Endorsement
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
#3. Teasing Works
Build on people’s curiosity to generate instant traffic and increase
your campaign’s results by starting...
Teasing & Reveal
Directand all the traffic in one
asset use remarketing to
quickly build your audience.
Give it 10 days to...
#4. Personalize The Journey
Assist the user on his journey and guide him towards conversions.
Different conversions, diffe...
Assisted Consumer Journey
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2...
#5. Test & Optimize
A-B testing: always have a unified communication umbrella but use
multiple messages variations and vis...
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
Test messages/ channel. Keep only the top performing ads.
Facebook:
Google Search: YouTube:
Google Display:
Alice Gavril
H...
18.600 + risk assessment
250%+ media KPIs over delivery
Alice Gavril
Head of New Business & Strategy
alice@infinitsolution...
#6. Grow your own community
Listen, generate conversations and provide useful information.
Use it as a free qualitative re...
Qualitative Content
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
Mu...
Alice Gavril
Head of New Business & Strategy
alice@infinitsolutions.ro
DIGITAL MARKETING FORUM
2017
DIGITAL MARKETING FORUM
2017
Alexandru Cernatescu
CEO & Co-Founder
alex@infinitsolutions.ro
Alice Gavril
Head of New Busin...
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Successful Digital Campaign Case Study - How to do good campaigns that do good? ...and a little extra by Infinit Solutions Agency

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We are happy to share our latest digitally-led integrated campaign
"Stiu cat am"for Cardio Prevent Foundation. We are proud of our group's incredibly involved team who did a great job for a really great client but most important we are happy that this is one of those moments that advertising done right can help save lives through raising awareness on a very serious issue - LDL Cholesterol. Digital Campaign Case Study - How to do good campaigns that do good? Description of a very popular campaign case study - #StiuCatAm ( www.stiucatam.ro ) Infinit Solutions Agency

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Successful Digital Campaign Case Study - How to do good campaigns that do good? ...and a little extra by Infinit Solutions Agency

  1. 1. HOW TO DO GOOD CAMPAIGNS THAT DO GOOD. DIGITAL TACTICS THAT WILL GIVE YOUR CAMPAIGN A STARTING EDGE. Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017 Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro www.infinitsolutions.ro
  2. 2. Time Value ‘Knowledg e’ Own perception of knowledge Self doubt Cocky bastard Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  3. 3. Time Value ‘Knowledg e’ Own perception of knowledge Self doubt Cocky bastard Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  4. 4. Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  5. 5. Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  6. 6. Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  7. 7. Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  8. 8. DATA = INTERACTIONS Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  9. 9. DATA = INTERACTIONS THROUGH CONTENT Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  10. 10. DATA IS NOT INTRINSIC DATA CAN BE INFLUENCED THROUGH CONTENT & STORYTELLING ENTERTAINMENT & UTILITY Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  11. 11. RESPONSIVENESS = RESPONSIBILTY Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  12. 12. Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  13. 13. INFLUENCE THE DATA WITH COURAGE AND INTUITION. DO GOOD. Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  14. 14. Case Study #ȘtiuCâtAm Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017 HOW TO DO GOOD CAMPAIGNS THAT DO GOOD. DIGITAL TACTICS THAT WILL GIVE YOUR CAMPAIGN A STARTING EDGE.
  15. 15. 1 every 30 minutes Every 30 minutes a romanian dies of hart attack. Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  16. 16. Mortality in Romania is caused mostly by cardiovascular problems (50%). Over 30% of Romanians have a high LDL Cholesterol, 40% are hypertensive and 2 out of 3 die of cardiovascular diseases generated by a high level of LDL. Source: „Studiul National Transversal CARDIO-ZONE” 50% Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  17. 17. #1. Be relevant Find a relevant problem or consumer need and try to solve it by doing something useful for him and ideally at the right moment. Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  18. 18. Relevant Targeting Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  19. 19. Relevant Communication Moment Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  20. 20. Relevant info: Risk Assessment Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  21. 21. #2. Use good influence Brand ambassadors/ KOLs help conveying the message in a more natural way. People relate with them. Identify them. Depending on your subject they don’t have to be public persons. Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  22. 22. Endorsement Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  23. 23. #3. Teasing Works Build on people’s curiosity to generate instant traffic and increase your campaign’s results by starting with a prepared base audience. Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  24. 24. Teasing & Reveal Directand all the traffic in one asset use remarketing to quickly build your audience. Give it 10 days to show results. Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  25. 25. #4. Personalize The Journey Assist the user on his journey and guide him towards conversions. Different conversions, different journeys and micro campaigns for one big goal. Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  26. 26. Assisted Consumer Journey Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  27. 27. #5. Test & Optimize A-B testing: always have a unified communication umbrella but use multiple messages variations and visuals to test what works best. Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  28. 28. Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  29. 29. Test messages/ channel. Keep only the top performing ads. Facebook: Google Search: YouTube: Google Display: Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  30. 30. 18.600 + risk assessment 250%+ media KPIs over delivery Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  31. 31. #6. Grow your own community Listen, generate conversations and provide useful information. Use it as a free qualitative research tool. Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  32. 32. Qualitative Content Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017 Multimedia made the difference: live sessions, video, insightful images True insights lay in true conversations: humanize and improve engagement
  33. 33. Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro DIGITAL MARKETING FORUM 2017
  34. 34. DIGITAL MARKETING FORUM 2017 Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro Alexandru Cernatescu CEO & Co-Founder alex@infinitsolutions.ro Alice Gavril Head of New Business & Strategy alice@infinitsolutions.ro www.infinitsolutions.ro

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