Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brighton SEO: Breaking SEO out of Silos with PR &Marketing

24,804 views

Published on

How to get SEO teams fully involved in the marketing mix by using PR strategies/campaigns that fully support business objectives and help to get internal client teams on board.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Brighton SEO: Breaking SEO out of Silos with PR &Marketing

  1. 1. @lauracrimmons#BrightonSEO Breaking SEO out of Silos with PR & Marketing
  2. 2. @lauracrimmons#BrightonSEO
  3. 3. @lauracrimmons#BrightonSEO #
  4. 4. @lauracrimmons#BrightonSEO
  5. 5. @lauracrimmons#BrightonSEO
  6. 6. @lauracrimmons#BrightonSEO
  7. 7. @lauracrimmons#BrightonSEO
  8. 8. @lauracrimmons#BrightonSEO Show the value you can add to them
  9. 9. @lauracrimmons#BrightonSEO Source: GWI UK Market Report Q1 2014
  10. 10. @lauracrimmons#BrightonSEO Source: Ofcom Communications Market Report 2014
  11. 11. @lauracrimmons#BrightonSEO Source: Adobe Digital Distress 2013
  12. 12. @lauracrimmons#BrightonSEO
  13. 13. @lauracrimmons#BrightonSEO
  14. 14. @lauracrimmons#BrightonSEO
  15. 15. @lauracrimmons#BrightonSEOSource: GWI Media Consumption –Q3 2014
  16. 16. @lauracrimmons#BrightonSEO Source: GWI UK Market Report Q1 2014
  17. 17. @lauracrimmons#BrightonSEO
  18. 18. @lauracrimmons#BrightonSEO
  19. 19. @lauracrimmons#BrightonSEO Make them feel included
  20. 20. @lauracrimmons#BrightonSEO Questions to ask… •What activity have they got coming up that you could support? •What are their KPIs and how can your activity help meet them?
  21. 21. @lauracrimmons#BrightonSEO Questions to ask… •What are their key brand messages? •Would they like to be involved in the planning for your next campaign?
  22. 22. @lauracrimmons#BrightonSEO Potential Assets Advertising campaigns Internal PR campaigns Client Data Events & Exhibitions
  23. 23. @lauracrimmons#BrightonSEO Prove the success
  24. 24. @lauracrimmons#BrightonSEO How..? •Take them through some recent case studies •Show them the great relationships you’ve got
  25. 25. @lauracrimmons#BrightonSEO
  26. 26. @lauracrimmons#BrightonSEO Do it anyway
  27. 27. @lauracrimmons#BrightonSEO In Summary… •Show how you can help •Include them •Show the proof And if that still doesn’t work... Prove them wrong
  28. 28. @lauracrimmons#BrightonSEO How do I know it works?
  29. 29. @lauracrimmons#BrightonSEO
  30. 30. @lauracrimmons#BrightonSEO Premier League Quiz 46.5K plays 4:25 Avgtime on site 60 links Coverage in the Sun, Metro, Liverpool Echo 2K social shares
  31. 31. @lauracrimmons#BrightonSEO Debt Map 30,428 views 1:54 Avgtime on site 45 links Coverage on the BBC, Guardian, Independent etc
  32. 32. @lauracrimmons#BrightonSEO Visibility
  33. 33. @lauracrimmons#BrightonSEO
  34. 34. @lauracrimmons#BrightonSEO
  35. 35. @lauracrimmons#BrightonSEO
  36. 36. @lauracrimmons#BrightonSEO
  37. 37. @lauracrimmons#BrightonSEO Thanks! Laura Crimmons Social & PR Manager @lauracrimmons laura.crimmons@branded3.com

×