1.
#SEOCAMP @lauracrimmons
Finding your big idea
How to come up with content ideas that will generate links
and engage your audience
Laura Crimmons @lauracrimmons
2.
#SEOCAMP @lauracrimmons
Audience Topic Brainstorm Research Test Conquer
PROCESS FOR CA MPA I GN I D EA GEN ER AT I ON
3.
#SEOCAMP @lauracrimmons
Finding and
understanding your
audience
4.
#SEOCAMP @lauracrimmons
Don’t talk about page views and users.
We’re marketing to people we need to think about them as such.
5.
#SEOCAMP @lauracrimmons
Who are they
(demographics)?
Where do they ‘hang
out’ online?
What are they
interested in?
You want to find out the following about your audience:
Therefore, how do I reach and connect with them?
6.
#SEOCAMP @lauracrimmons
Paid teams generally have the best audience data as they have to make
sure they’re paying to reach the right people
25.
#SEOCAMP @lauracrimmons
Who are they
(demographics)?
• GA/Adwords
(Demographics)
• Facebook
(Demographics/ Household/Purchase)
• Crimson Hexagon
(People – Demographics)
• Media IQ
(Audience - Demographics)
Where do they ‘hang
out’ online?
• Facebook
(Page Likes)
• Crimson Hexagon
(Metrics – Top Sites)
• Buzzsumo
(Most Shared / Content Analysis)
• Media IQ
(Context)
What are they
interested in?
• GA
(Affinity Category)
• Facebook
(Page Likes)
• Crimson Hexagon
(Metrics – Instagram / Explore – Word
Cloud / People – Affinities)
• Buzzsumo
(Most Shared / Content Analysis)
• Media IQ
(Audience – Interests)
26.
#SEOCAMP @lauracrimmons
Combine all the insight together to give you the best view, rather than
relying on what one platform/tool tells you
68.
#SEOCAMP @lauracrimmons
Use the knowledge from your audience / topic research to build your
seeding plan – which publications to target, which social channels to
spend on etc
69.
#SEOCAMP @lauracrimmons
To summarise…
Audience Topic Brainstorm Research Test Conquer