Pinterest is a fantastic tool to share content, grow an audience and increase website traffic. This presentation explains how bloggers can find and use keywords effectively on Pinterest. This presentation was given as part of a blogger's event in Cambridge.

1. Pinterest
101
Pinterest for bloggers

2. CLAIRE DURRANT
Social Media Manager at Mobas
@MrsClaireDurrant
@MsClaireDurrant
/in/claire-durrant/

3. PINTEREST IS A
PLACE PEOPLE COME TO
BE INSPIRED,
TO SOLVE A PROBLEM,
SHARE IDEAS AND
COLLABORATE

4. 300M+
Montly Users
83%
Female between 25 - 56
89%
Use Pinterest to
plan life events
2nd
largest driver of traffic
from social networks

5. WHY SHOULD BLOGGERS USE
PINTEREST?

6. WHY SHOULD BLOGGERS USE
PINTEREST?
To be inspired
To share content with new audiences
To easily reach people outside of existing followers
To increase blog traffic
To make the most out of new and old content

7. THE BASICS
Sign up to a free account with Pinterest
Register for a free business account to get access to analytics

9. HOW TO GET
YOUR PINS
NOTICED ON
PINTEREST

10. Like other search engines, Pinterest sorts and distributes pins according to a
number of factors. This insures that when you enter a search into Pinterest, the
results fit with what you're searching for.
As a blogger, you want to ensure that your pins are being sorted correctly by
Pinterest, so that when people are searching, they find your content.
The most important factor to ensure your content is being found on Pinterest is
to have use keywords.
Pinterest is a search engine

11. Keywords are short terms and phrases that help Pinterest identify exactly what
your pin is. It can then in turn show your content to users who are searching for
content like yours.
To ensure your pins are being seen they need to contain keyword in a number
of places.
Keywords

12. Where to put
keywords

13. PIN DESCRIPTION
500 characters
Natural sentences
Multiple keywords
Hashtags

14. BOARD TITLES
30 characters
Niche boards work best
BOARD DECRIPTIONS
500 characters
Natural sentences
Multiple keywords

15. How to find
keywords
Grab your phone + notebook

16. STEP 1
Choose a blog post that you'd like to
promote on Pinterest.
What is the topic or key theme of the
post?

17. STEP 1
Choose a blog post that you'd like to
promote on Pinterest.
What is the topic or key theme of the
post?
Pumpkin spice latte recipe

18. STEP 2
What would someone type into a
search to find your content?
Take note of the autosuggest results

19. STEP 2
What would someone type into a
search to find your content?
Take note of the autosuggest results
Pumpkin spice latte recipe
...healthy
...easy
...Starbucks

20. STEP 3
Search your keyword and take note of
the search assist topics.

21. STEP 3
Search your keyword and take note of
the search assist topics.
Home made
Iced
Coffee
How to make

22. STEP 4
Using the words and phrases you've
noted down. You can now craft your pin
description.

23. STEP 4
Using the words and phrases you've
noted down. You can now craft your pin
description.
How to make a pumpkin spice latte
which taste better than Starbucks! An
easy homemade recipe for the perfect
winter drink. This pumpkin spiced
latte recipe works for hot and iced
coffee.
#PSL #PumpkinSpice #DrinksRecipe

26. ANY QUESTIONS?
@MrsClaireDurrant
@MsClaireDurrant
/in/claire-durrant/