The document discusses the importance of sales training and different training methodologies. It notes that sales is the most important revenue-generating function for any business. Common training methods include instructor-led training, on-the-job training, e-learning, and mentoring. E-learning is highlighted as an effective method that allows learning anytime, anywhere and aids information retention compared to other methods where much of the information is lost after 90 days.

1. Sales Training and Its
Training Methodologies

2. A S w e k n o w , S a l e s i s t h e m o s t
i m p o r t a n t f u n c t i o n i n a n y b u s i n e s s
o r g a n i z a t i o n b e c a u s e i t i s t h e o n l y
r e v e n u e g e n e r a t i n g f u n c t i o n .
SALES TRAINING

3. Importance of sales training
Importance of Sales Training

4. Importance of sales training
 I n c r e a s i n g S a l e s O u t p u t P e r
P e r s o n
 S h a r p e n i n g t h e s k i l l s o f s a l e s
f o r c e
 G e n e r a t i n g G o o d R e v e n u e
 B u i l d i n g a b e t t e r b r a n d

5. Importance of sales training
Types of Training Methodologies

6. C u r r e n t T r a i n i n g M e t h o d o l o g i e sCurrent Tra ining Methodologies
 I n s t r u c t o r L e d T r a i n i n g ( I L T )
 O n t h e J o b T r a i n i n g ( O J T )
 E - l e a r n i n g
 M e n t o r i n g / C o a c h i n g

7. Instructor-led training is any kind of learning that happens in a classroom setting.
There could be one or more instructors who will help learners acquire new skills or
knowledge through lecturers, presentation and discussions.

8. On the job training occurs when sales people learn the sales skills, processes and
product information on the job. OJT can be structured or un-structured depending
on the company

9. E-learning is a technology enabled learning where learners can learn at their own
pace accessing learning material any-time any-where.

10. MENTORING involves a senior sales person or a mentor who guides and helps an
employee to learn job skills, attitudes and behaviors.

11. According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly
due to the lack of information retention among sales personnel. This highlights the need
for refresher trainings from time to time along with effective sales training.
NOTE
According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly due
to the lack of information retention among sales personnel. This highlights the need for refresher
trainings from time to time along with effective sales training.

12. Importance of sales training
eLearning for sales training

13. According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly
due to the lack of information retention among sales personnel. This highlights the need
for refresher trainings from time to time along with effective sales training.
eLearning can help companies boost productivity by
50%. Every $1 spent in eLearning results in $30 of
productivity – (IBM)

14. WHY
E-LEARNING
FOR SALES
TRAINING?
E-learning is the best solution
for company sales training
needs. Here are the following
benefits which also count as
eLearning success factors.

15. Importance of sales training
Benefits of E-learning to Deliver Sales Training

16. According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly
due to the lack of information retention among sales personnel. This highlights the need
for refresher trainings from time to time along with effective sales training.
JUST IN TIME LEARNING
• Just enough information
• Available at the right time

17. According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly
due to the lack of information retention among sales personnel. This highlights the need
for refresher trainings from time to time along with effective sales training.
Product Information On A Click
• Product features
• Ideal customer profile
• Key value addition for customer

18. • Online discussion forums
• A virtual water cooler to exchange notes
Peer To Peer Interaction

19. Job Aids & Resources
• Industry updates
• Current trends
• Useful tips
• Competition news

20. Any Time Learning
• Checklists
• Templates
• Sales closure guides

21. According to a recent survey, 84% of all sales training is lost after 90 days. This is majorly
due to the lack of information retention among sales personnel. This highlights the need
for refresher trainings from time to time along with effective sales training.
Sales People Need
• Bite – sized training
• Small digestible modules
• Opportunity for social
learning
• Information on demand