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Revisiting Strategy

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Crm unit ii (building customer relationship management)
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Cb unit-viii (consumer influence & diffusion of innovation)
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7 & 8 database marketing
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11 & 12.managing direct marketing campaign
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5 & 6.contemporary direct marketing
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3.case study e_bay_direct marketing & dircet selling system
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2.strategy hierarchy
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1.course outline direct marketing
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Crm unit v (crm application)
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Crm unit iv (technological tools for crm)
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Crm unit iii (economics of crm)
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Crm unit i (overview of crm)
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Crm unit (operational issues in implementing crm)
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Crm syllabus
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