GetTrained is an Idea for a Hypothetical App wherein Users can Purchase and Pursue Training Internships on Non-Technical Subjects like for betterment of Communication Skills or Personality Development etc. This Presentation is a concise Marketing Plan to depict the Idea for the App clearly.

1. GetTrained
Marketing Plan
Training Internships for those who want to be More.

2. YOU

3. Kehna
kya
Chahte
ho ???
YOU

4. YOU

5. Been there, Done That ?
Or
Want to Avoid that ?

6. Presenting the
“GetTrained”App
To help you improve your skillset
with 30 day Training Internships

7. 1. Executive Summary

8. The Situation
No Knowledge outside One’s Own
field
No Extra Soft Skills
Inefficient Communication skills
Terrible Personality to work with
Current Scenario of Employees
in Corporate World

9. Company’s Goal
Academic
Knowledge
Personality
Attitude
Managing
People

10. Educating the masses with
Non-Technical Skills
through Training Internships

11. Exemplar Courses
Conveying Better – Improve Communication Skills
Accounting Better – Basic Knowledge in Accounting
Analysing Better – Basics in Data Analytics
Working Together Better – Personality Development
Selling Better – Basics in Sales and Marketing
Managing Better – Skills to manage people properly

12. Course of Action

13. Training Internship courses
will be hosted on the App for
Users to pursue the same on
Smartphone or PC
The Plan

14. 2. Situation Analysis

15. Company Overview

16. Developer Team to create unique
learning experience on the Application
Research Team to create quality content
for the Internships
Strategic Assets - Team

17. Strategic Assets -
Lack of Competition
Unique Courses offered
Other Apps with very In-Depth Courses
Lack of Practical Knowledge in those
courses

18. Market Overview

19. Indian Market
Cut Throat Competition
Students with extra-curricular skills
can excel better
Development of these is still ignored

20. Market Position
First of its kind App
User Demand for the same
has to be created

21. Customers
All Graduates, Under-Graduates and Working
Professionals who wish to achieve more
success with all-round knowledge

22. Close Competitors
Either Technical Courses or Courses
with very theoretical knowledge
Caters to School students

23. Target Customer
Engineering Stream
Abundance of Technical knowledge
without good Inter-personal skills
to share the Knowledge

24. 3. Goals

25. WHAT IS ENTREPRENEURSHIP ?
Understanding the Problems and
needs in the society and designing
innovative solutions to satisfy
consumer demand or create the same
THIS SHOULD BE REAL GOAL OF ANY
STARTUP

26. Need of the Hour
Lack of Inter-Personal Skills while
Communicating among the youth which
is a requirement for the corporate world

27. Aim
 Provide 30 days
Training Internships
 Anyone can Apply
 Affordable Prices
 Improve Skill Set with
 Practical Knowledge

28. A Mix of
Theory Knowledge for Better Understanding
TED Talks from experienced experts
Short Videos from Professors and Professionals
Articles/Blogs to know the current scenario
Course Material

29. Certificates
Legitimate Certificates for the User on
Successful Completion as mark of Proof

30. 4. Strategy

31. Collaborators
Partnership with Professors and
Professionals in their fields from
renowned universities and firms

32. Target Consumers
ANYONE who wants to be better
E.g., Engineer learning Basic Accounting
for his Startup
Or
B.Com guy improving communication skills
for interacting Better at work

33. Not for Browsing
Purpose of “GetTrained”App is completely
different than App like Internshala which
are used to Browse Internships all over India
Internships are offered on the App itself

34. 5.Tactics

35. Product
Online Training Internships will be hosted
Users can download Free or Premium Version
Every Internship can be unlocked by Paying
Few Free Internships for Promotional purpose

36. Internship courseware
Mix of Specific
Theory Knowledge,
Articles/Blogs,
TED Talks,
Hands-On Assignments,
and more

37. Brand
“GetTrained”
A Logo similar to this would
be decided for the App
ONLINE 30Day Non-Technical Internships for Achievers

38. Pricing
Free and Premium Version Available
Price range of Internship – Rs. 800 – 1500
(Individual Course)

39. Promotions
FREE VERSION -
PREMIUM VERSION - (Price $25)
 1 Premium Locked Course Free on
Downloading the App (Free Version)
5 Premium Locked Courses for free
Special Discount on further purchases

40. The Premium Version
Priced at $25 (approx Rs. 1600)
5 Premium Locked Internships
of Choice for free
Early Access to all New Ones
Discounted Prices for the same
Extra Access Material

41. 6. Implementation

42. Promotions

43. Campus Ambassador Program
Spreading about App through College Ambassadors
More Premium Internships on achieving
Sales targets

44. Digital Marketing
Publicizing the App through Facebook
and other Social Media

45. Referral Program
Gain Points for every referral and
Unlock Premium Internships in exchange

46. Blogs/Articles
Share Blog and Articles on Social
media regarding Necessity and
Advantages of such Internships

47. Word of Mouth Publicity
Personally urging more users
to try the App by promoting
through Employees & Partners

48. Barter Partnerships
Display the Client Brand as Strategic
Partner in exchange for Database of Users

49. Platforms

50. Google Play Store
iOS App Store
Website for PC

51. Summary
 Marketing Plan to Launch App with a very
big target audience
 Provide optimum Pricing to be affordable
 Excellent Quality to provide Practical
Knowledge in the field
 Focussed Promotions and Collaborations
Source for Images – Google Images

52. Disclaimer
Created by Ishan Darwhekar,VNIT Nagpur,
during MAKRETING INTERNSHIP by
Prof. Sameer Mathur
IIM Lucknow