Robert Rosser created a personal brand exploration document to plan his career in sports broadcasting. He has experience broadcasting high school football games and works as a cameraman. His short term goals are to get a job in his target position of camera operator or related field to gain experience. His long term goals are to start his own sports content business within 10 years. He plans to network at industry events, build his social media presence, and get certified in technical skills to develop his brand and career.

1. PERSONAL BRAND EXPLORATION
Robert Rosser
Sportscasting: Week 1
January 6th, 2022

2. I knew I was going to pursue a career in
broadcasting when I went to my first NFL Game.
The feel of the crowd, the big screens, and the
action on the field made me feel like I could be a
part of this. I had a chance meeting with the
owner of a small online tv station and started
helping broadcast football games in high school.
That along with taking TV production classes
help me learn how to understand the work that it
takes to create and entertain.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Camera Operator - Sports
• Broadcast engineer
• Sponsorship sales
BRAND ARCHETYPE - My motto is
“Whatever it takes to get the job
done as a team.” My work style is
having everyone feel comfortable
and to make suggestions to
produce the best work possible.
Camera Operator for Sports Entertainment
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
STACI STRICKLAND
Outreach Plan:
• Make a connection on LINKED IN.
• Set up notifications to follow her.
• Find other connections that know her and see if I can
make contact with her.
• Ask for an opportunity to job shadow her.
Senior Manager, Production
at National Football League
BENJAMIN GAEDY
Outreach Plan:
• Make a connection on LINKED IN.
• Send a message and ask him if I could interview him to
find out what he does at the National Football League
• See who else he knows that I might be able to talk to.
Integrated Sales at the
National Football League
ROBERT GRIFFIN III Outreach Plan:
• Follow him on LINKED IN.
• Talk to a few people I know locally to see who knows
him.
• Send him a message to interview him.
PROFILE
PICTURE Entrepreneur, Speaker,
Consultant, NFL Quarterback
and Broadcaster Analyst

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Get a job in one of my targeted positions to begin to
gain relevant industry experience.
‣ Within six months of graduation, making
enough money to support myself financially.
Mid Term: (2028)
• Work with a national broadcast company in the field
of video editing.
‣ Obtain at least 3 promotions to expand my
marketability and skills within 5 years.
Long Term: (2035)
• Start my own business that produces sports content
and lifestyle features.
‣ Have the new business breakeven after one
year in business.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Basic Camera Operation
SOFT
HARD
Novice / Adept / Expert
Adobe Film Editor Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Visual Creativity Novice / Adept / Expert
Film Editing
SOFT
HARD
Novice / Adept / Expert
Control Room Switcher Novice / Adept / Expert
Broadcast Writing Novice / Adept / Expert
Public Speaking Novice / Adept / Expert

7. I help others do hard things by encouraging
them.
PROMISE

8. CREDENTIALS
Work Experience:
• SouthLakeTV, Cameraman
• Sommer Sports, Event Setup
Education:
• Adobe Premier Certification
• Black Belt Certificate
• Bachelor of Science - Sportscasting, Full Sail
University, expected 2023.
Awards:
• Student of the Month - awarded for filming high
school track meet single-handedly and
providing great footage for school needs.
• Cross Country One Knight Award 2020 for
leadership and team motivator.

9. COMPETITION
Daniel Chiarelli
Industry Experience:
• Rental sales specialist for
Orlando Solar Bears and
Orlando Magic
Education:
• Full Sail University
• University of Florida
Leadership Experience:
• None
• None
Skills and Proficiencies:
• Public speaking - 5 endorsements
• Teamwork - 3 endorsements
• Writing - 0 endorsements
Robert Rosser
Overall Online Presence:160 Connections, No
custom banner image. No customized URL. Nice,
professional headshot. The profile is not entirely
complete. No published articles. He is on Twitter and
relatively active.
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT
Industry Experience:
• SouthLakeTV - Cameraman
• Sommersports - Event
Setup
Education:
• East Ridge High School - 2021
• Full Sail University - SportsBroadcasting Degree -
Expected 2023
Leadership Experience:
• None
• None
Skills and Proficiencies:
• Cameraman
• Teamwork - X endorsements
• Editing - X endorsements
Overall Online Presence:
• one
• Grade: Poor, 1 out of 100

10. COMPETITION
JOSH SOURS
Noteworthy Experience:
• 8+ Seasons announcing UT Arlington Sporting Events
• Camera Operator for 10 + seasons of various sports
teams
ROBERT ROSSER
Industry Experience:
• Broadcaster and Freelance
Cameraman - 8 years
Education:
• University of Texas Arlington
Skills and Proficiencies:
• Broadcast - 19 endorsements
• Radio - 17 endorsements
• Sports - 13 endorsements
Overall Online Presence:
• He has 265 connections. Customized Banner Image.
Nice professional headshot. His profile is fairly detailed.
His Linked In URL is not customized.
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Southlake TV - Cameraman
• Sommer Sports - Event Setup
Education:
• East Ridge High School - 2021
• Full Sail University - B.S. Broadcasting - expected 2023
Leadership Experience:
• none
• None
Skills and Proficiencies:
• Cameraman - X endorsements
• Teamwork - X endorsements
• Editing - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For broadcasters who need to provide
entertainment to the fans, I apply passion and
heart to everything I do. Most people don’t know
what hard work is and aren’t willing to do the hard
work it takes to provide the best every single day.
I do.
ROB DOG

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Sportscasters Association
‣ March 6-8 | Las Vegas
• National Association of Broadcasters
‣ April 23-27 | Las Vegas, NV
• Institute for Fan Experience
‣ March 6-8 | Las Vegas, NV
Digital Marketing
• Primary Content: I will publish lifestyle and local event stories
such as local running events, triathlons and school sporting
personalities.
• Primary Tools: Instagram and Twitter and Facebook Live.
• Website: I will continue to post my content that I have shared
across all platforms so people can see my personality.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will looking for someone who is active sports camera
operator. I will find them by searching LinkedIn and
making connections through Full Sail opportunities by
June 2022
Formal Education
• Full Sail University - B.S. Degree expected 2023.
Technical Skills
• Adobe Premiere Pro Certified - March 2023
• Robo Camera Operator - December 2022
• Control Room Switcher - January 2023
Soft Skills
• Scriptwriting Full Sail - June 2022
• Soundboard Full Sail - June 2022
• Teleprompter Full Sail - March 2023

14. ROBERT ROSSER
You know how hard it is to find good talent? You know, people who REALLY
want to work hard and get ahead. Not the ones who want everything handed
to them. Well, what I do is work really hard. In fact, if you knew my story you
would consider it quite amazing we are standing here talking.
“

15. REFERENCES
Daniel Chiarelli (January 8, 2022. LinkedIn Profile. Retrieved from LinkedIn.com/in/daniel-chiarelli-621898139.
Josh Sours (January 8, 2022. LinkedIn Profile. Retrieved from LinkedIn.com/in/josh-sours-499a5278.
Staci Strickland (January 8, 2022. LinkedIn Profile. Retrieved from LinkedIn.com/in/stacijstrickland.
Benjamin Gaudy (January 8, 2022. LinkedIn Profile. Retrieved from LinkedIn.com/in/bengaedy.
Robert Griffin III (January 8, 2022. LinkedIn Profile. Retrieved from LinkedIn.com/in/rgthree.
NFL Jobs. Retrieved from NFL.com.
“Find Occupations” (January 7, 2022. Retrieved from OnNetonline.org