This is the first assignment that will be published to my online portfolio. In this assignment, I defined my brand identity, learned how to market my brand, and deciphered areas that can be improved upon. Utilizing the information here, I built my brand and created my online presence.
This is a project that I completed in Project and Portfolio 1: Personal Branding in August of 2022 while attending Full Sail University. The project was to explore ourselves along with what skills were needed for the career I wanted. It also had us compare to competition to see where we needed to improve.
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This is the first assignment that will be published to my online portfolio. In this assignment, I defined my brand identity, learned how to market my brand, and deciphered areas that can be improved upon. Utilizing the information here, I built my brand and created my online presence.
This is a project that I completed in Project and Portfolio 1: Personal Branding in August of 2022 while attending Full Sail University. The project was to explore ourselves along with what skills were needed for the career I wanted. It also had us compare to competition to see where we needed to improve.
Similar to Ferguson_ Brandon_SC_PB1_2023-02.pptx (20)
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Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
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Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
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2. Hard Work makes me, seeing my dad get up
before the sun and get home when its dark
everyday. Built the key elements of my life in
how to provide and be a good worker. I Value
loyalty and hard work. My vision and goal is
seeing me eventually having an open based
sports talk show. My purpose is to positively
impact the workspace that I eventually find
myself in. My passion is Sports reporting.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• NBA Director
• Anchor Sports Tv
• NBA Technical Director
BRAND ARCHETYPE -My top brand
archetype is the hero brand. The hero type as its
name explains has many “hero” traits such as
strength, skill, and mental fortitude. Bold,
Courageous, and disciplined are a few more
words to describe this type. I do agree with these
results in my personal brand journey.
[Director] for [Sports Broadcasting]
Picture Relevant
to Your Industry
Goes Here
4. [Recruiters or Sports Tv]
TARGET AUDIENCE
Natalia Aller
Outreach Plan:
• Research if there are any specific jobs open
• I will use LinkedIn to make my initial contact and message.
• Follow up either if I get a personal email or reconnect on
linkedin.
PROFILE
PICTURE Technical Recruiter at
National Basketball
Association
Rich Vecchio
Outreach Plan:
• Do Research about PGA positions and overall golf game..
• Linkedin primary form of commination
• I would follow up after the masters knowing this is the
busiest time in golf season a few days after I would connect
through linkedin.
PROFILE
PICTURE Director, Talent and Culture
at PGA TOUR
Sudith Lima Outreach Plan:
• Prepare questions I have for her about nfl network
• Linkedin.
• Follow up With after the superbowl when NFL production
goes down volume wise
PROFILE
PICTURE [Traffic Coordinator at BLT
Communications, LLC
5. GOALS
Short Term: (Immediately After Graduation, 2024)
My Short term goal after graduation is to land that first job in the
industry at any level preferably in sports tv
Mid Term: (2024-2034)
Establish myself as well known dependable sports director in the scene
and learn the ins and outs of the business during this time also creating
connections and networking.
Long Term: (2034-2044)
By this time I hope too be able to have the financial freedom to be able
to produce my own show while also being able to freelance direct as I'm
needed/choose too
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
c
Technical Skill 1. . Graphix
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1. Running Prompter Novice / Adept / Expert
.
Te
a
m
wo
rk
Transferrable Skill 1. . Teamwork Novice / Adept / Expert
Transferrable Skill 1. Communication Novice / Adept / Expert
C
Technical Skill 1. Graphix
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1. Running Prompter Novice / Adept / Expert
Transferrable Skill 1. Teamwork Novice / Adept / Expert
Transferrable Skill 1. Communication Novice / Adept / Expert
7. I help Non sports fans get intrigued in sports by
being entertaining and funny.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Amazon (PG) process guide.
• Manager Lorenzo's Pizza
• Heavy Equipment Operator/Transporter
Education:
Sports Casting , B.S., Full Sail University
(2024)
Awards:
• Leadership Roles
• Manager Lorenzo's
• Managerial Position Amazon
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Izzy Robinson
Education:
• Full Sail University 2022-2024
Leadership Experience:
• Manager Panera Bread
Skills and Proficiencies:
• Microsoft Office-Certified
• premier pro Certified
Brandon Ferguson
Overall Online Presence:
• 10 connections ,no banner, professional headshot, Profile is
lightly detailed, no articles, yes active on social media, No
customized URL, Average, 75 out of 100
HEADSHOT HEADSHOT
Education:
• Full Sail University 2022-2024
Leadership Experience:
• PG (Process guide) at Amazon
• Manager of Lorenzo's pizza
Skills and Proficiencies:
• Proficient in Premier Pro & Photoshop
• Skilled in fast pressure situations,
Overall Online Presence:
I have 4 Connections, My banner
isn’t customized, My headshot is
professional , how detailed is the
profile?, I have on published article. I
am active on all social medias mainly
twitter . My linked in url is not
customized. Grade: Average 80 out
of 100
10. COMPETITION
Sydney Dick
Noteworthy Experience:
• 3 Sport Captain
• Manager of two stands at chipman's
Brandon Ferguson
HEADSHOT HEADSHOT
Education:
• Full Sail University 2022-2024
Skills and Proficiencies:
• Camera Operator
• Production and Video Editing
Overall Online Presence:
• 10 Connections, No Customized banner, professional
Headshot, slightly detailed, 0 articles, Active on social media
no custom url, 70/100
Education:
• Full Sail University 2022-2024
Leadership Experience:
• PG (Process guide) at Amazon
• Manager of Lorenzo's pizza
Skills and Proficiencies:
• Proficient in Premier Pro & Photoshop
• Skilled in fast pressure situations,
Overall Online Presence:
• I have 4 Connections, My banner isn’t customized, My
headshot is professional , how detailed is the profile?, I have
on published article. I am active on all social medias mainly
twitter . My linked in url is not customized. Grade: Average
80 out of 100
11. BRAND POSITION
For Sports fans who are tired of same old sports shows,
I provide [Looking at sports from a different angle and
tieing in comedy and entertainment] because [you and
I know these boring talk shows have to go.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Rollins Baseball Play by Play
‣ April 2023 | Orlando, FL
• Photographing and Video 7v7 Highschool Football
‣ February 2023 | Orlando, FL
Digital Marketing
• Primary Content: I will Produce YouTube Videos, and also Photos
and Videos of Sports. Videos relates to my ”hero archetype” for
footage and archiving my journey.
• Primary Tools: Twitter, Instagram as well as YouTube videos. 4
times a week at least for general post. Video and Picture
• Website: Building this website to essentially journal all my personal
content and see the progression and market it all that content would
attract and grow naturally.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor I would want is a director someone who has a lot of
experience and is well vassed in the industry.
• They should have a dedicated lifestyle and a great work ethic
and attitude.
Formal Education
• Bachelor of Science (BS) in Sportscasting – Full sail 2022-
2024.
Technical Skills
• Camera Operator, November, 2022
• Prompter, December, 2022
Soft Skills
• Critical Thinking ,
• Active Listening ,
• Decision making,
14. Brandon Ferguson
You know [Bad Boring sports talk Tv Well, what I do is Entertain through sports
make jokes In fact, [Watch one episode I will bet you will Laugh and learn sports.
Picture of You
Goes Here
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.