Marcus Block is a student studying sportscasting at Full Sail University with an expected graduation in 2022. His goal is to work in sports broadcasting, potentially at ESPN or Pat McAfee Inc. He has work experience in auto glass installation but is focused on building his personal brand in sports media through podcasting and expanding his sports coverage online. He aims to bring positivity to sports reporting by focusing on the good in sports and leaving out politics.

1. PERSONAL BRAND EXPLORATION
Marcus Block
Project & Portfolio I: Week 3
September 20, 2020

2. The eldest of four siblings Marcus Block grew up in
Lebanon, Indiana. At a young age Marcus was
introduced to Chicago sports by his grandfather. It was
during this young age that Marcus started playing
sports and fell in love the it all. As Marcus got older he
realized that he wanted to do something in radio of
television in the sports world. After working for a few
years after high school he enrolled in the Sportscasting
program at Full Sail University with an expected
graduation in 2022.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Director
• Sports Editor
• Radio Announcer
Creator Archetype - creating new
content for consumers that they have
never seen before. Create a brand that
will be known across the country and
that will be recognizable by everyone.
Sports Broadcasting for ESPN and Pat McAfee Inc.

4. • DEMOGRAPHICS: College
Educated, majority located on the east
Coast of America
• PSYCHOGRAPHICS: Enjoys sports
and social media. Loves providing
entertainment to the masses for all to
enjoy.
• IDEAL AUDIENCE MEMBERS:
Philip Mains, CFO (PMI), Brittany
Kelley, Senior Recruiter (ESPN)
Recruiters & Hiring Managers at ESPN and PMI
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level internship at ESPN.
‣Connect with 30 ESPN team members on LinkedIn
by December 31, 2023.
Mid Term: (2030)
• Land a producer position at Pat McAfee Inc
‣Help PMI increase their viewership by 25% and add 2
more business partnerships by December 31, 2030
Long Term: (2040)
• Establish a brand that is recognizable and known across the
world.
‣Save a total of $100,000, secure office building and
secure business partnership December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 60%
Public Speaking 60%
SOFTHARD
Adobe Systems Adobe Audition 10%
Microsoft Word 75%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I help digital media enterprises by expanding their
presence on social media for sports enthusiasts by
tapping into more sports coverage.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years as technician at Safelite Autoglass
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Awards:
• Yearly store MVP for Safelite Autoglass

9. COMPETITION
John Pfeil
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• No leadership experience listed
Skills and Proficiencies:
• Digital Marketing
• Social Media
• Graphic Design
Marcus Block
Overall Online Presence:
• Less than 100 connections, banner image has been customized.
Somewhat of a professional headshot. Does have a project from
school posted on there. Very little information has been listed
on the profile
• Grade: Poor, 15 out of 100
Industry Experience:
• Does no have experience in the industry. Still
in school.
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• No leadership experience listed
Skills and Proficiencies:
• Presentations
• Problem solving
• Broadcasting
Overall Online Presence:
• Less than 100 connections. Banner has been customized to
personal brand. Headshot does need updated. No projects or
links posted
• Grade: Poor, 10 out of 100

10. COMPETITION
Doug Glanville
Industry Experience:
• 10 years of experience as Baseball Analyst
for ESPN
Education:
• BSE, Systems Science and Engineering
Noteworthy Experience:
• The Athletic - Podcaster and Freelance writer 2 years
• ESPN - Baseball Analyst for 10+ years
Skills and Proficiencies:
• Sports - 99+ endorsements
• Baseball - 99+ Endorsements
• Radio - 99+ Endorsements
Marcus Block
Overall Online Presence:
• 500+ connections, banner image not yet customized, polished
headshot, detailed profile summaries, two recommendations,
notable volunteer work, URL customized, premium
membership
• Grade: Great, 90 out of 100
Industry Experience:
• Does no have experience in the industry. Still
in school.
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• No leadership experience listed
Skills and Proficiencies:
• Presentations
• Problem solving
• Broadcasting
Overall Online Presence:
• Less than 100 connections. Banner has been customized to
personal brand. Headshot does need updated. No projects or
links posted
• Grade: Poor, 10 out of 100

11. BRAND POSITION
Creating an experience that you won’t find
anywhere else with stories of Chicago sports every
day of the week.
MARCUS “CUBBIE” BLOCK
Marcus got the nickname “Cubbie”
for his love of the Chicago Cubs

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Twitchcon
‣ September 25 - 27 | San Diego, CA
• Play By Play Sports Broadcasting Camp
‣ TBD 2021, Cherry Hill, NJ
• Sports Pro [OTT]
‣ February 2021 | Atlanta, GA
Digital Marketing
• Primary Content: est. podcast called “The Cubbie Den”; 1 hours
episodes covering Chicago sports; 1 episode per week; host and
partner with PMI
• Primary Tools: FB and Instagram - promote podcast through 30 sec.
promo videos; LinkedIn - network with industry pros and publish
monthly articles highlighting some of the podcast stories
• Website: Full Sail digital portfolio site to showcase school work; use
blog to highlight Chicago Sports throughout the year and embed
podcasts

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking producer with at least 5 years of experience
with podcast editing skills; sports enthusiast, Jan.
2023
Formal Education
• Complete Sportscasting, B.S. by expected graduation date in
2022
Technical Skills
• Complete Adobe Audition courses - udemy.com, Dec. 2020
• Creating and Managing a YouTube Channel - LinkedIn
Learning, Dec. 2020
Soft Skills
• Business Writing Principles - LinkedIn Learning, Jan. 2021
• Develop Your Writing Skills- LinkedIn Learning, Jan. 2020
• Communicating with Confidence -LinkedIn Learning, Feb.
2021

14. Marcus Block
You know how fans have started to quit watching
sports because of all the politics now. Well what I do is
bring to light all the good that sports does for us as fans by
leaving the politics out of it. I recently started my brand with a Twitch page as well as
expanding my sports coverage. I bring the good in all sports including esports out to
light for all fans to get what they want when they want to enjoy the game that is out. I
want sports to be like it used to be and that’s all people would talk about.
“

15. REFERENCES
Pfeil, J. (2020). John Pfeil LinkedIn Profile. Retrieved September 20,
2020, https://www.linkedin.com/in/john-pfeil/
Glanville, D. (2020). Doug Glanville LinkedIn Profile. Retrieved
September 20, 2020, https://www.linkedin.com/in/doug-
glanville-6162ba5/
ONETOnLine.org. (2020). Summary Report for: 27-3011.00 - Search
Broadcasting. Retrieved September 20, 2020, from https://
www.onetonline.org/link/summary/27-3011.00
ESPN. (2020). ESPN Company Page on Glassdoor. Retrieved
September 20, 2020, from https://www.glassdoor.com/Jobs/ESPN-
Jobs-E13401.htm
ESPN.(2020) ESPN Company Page on LinkedIn. Retrieved September
20, 2020, from https://www.linkedin.com/company/espn/
TwitchCon.Com. (2020). 2020 TwitchCon. Retrieved September 20,
2020, from https://https://www.twitchcon.com
usa.sportspro-ott.com (2020). Event Schedule. Retrieved September 20,
2020, from https://usa.sportspro-ott.com