This document outlines Steven Luker's personal brand exploration project. It includes sections on his identity, potential career paths in sportscasting, goals, skills analysis, and networking plan. His ultimate goal is to become a successful sports broadcaster and grow his brand through opportunities with Bleacher Brothers and Full Sail University.

1. PERSONAL BRAND EXPLORATION
Steven Luker
Project & Portfolio I: Week 1
November 26th, 2023

2. My Core Values are respectful, helpful, humble,
and leader. I have lived for over 20 years. I
recently was a team manager for a college
softball program. I currently work as a writer on a
site call Bleacher Brothers. I started work at
Bleacher Brothers in late 2022. My friends and
family are the most important to me. I will be
able to help people out and show people what I
can help with.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Sports Announcer
• Radio DJ
Hero ARCHETYPE - The biggest
thing I feel I can bring is helpful
skills and share things I know how
to use. I will also bring new creative
way and showcase the skills I can
do. I also feel my leadership skills to
my co workers. Lastly I will show
that I can always come up with new
ideas.
Sportscasting and for sports media

4. Recruits and Hiring Manager
Target Audience
Beth Travinsky
Outreach Plan:
• The one thing I will do is to reach out to her and send a
request on LinkedIn.
• One initial contact with this person is I will send them
stuff that I announce in my area.
• The one manner I will do is try to find ways to connect
with them close to graduation. The timeframe in which
you will follow up with this person will be after I
graduated from school.
Sr. Manager, Human
Resources at MLB Network
Gene White
Outreach Plan:
• The one task I will do is reach out to them on LinkedIn
and send a request to message them.
• I will send them a example of me calling like a sporting
event at a local team.
• I will follow up with them shortly at I have my degree
and send them more of my work that I have done since
the first example.
Director, Talent Acquisition
for FOX Sports at FOX
Corporation
Amy Riley
Outreach Plan:
• The one task I will do is I will send a request to them on
LinkedIn to connect with.
• The one initial content with this person is I will send her
some videos of me calling sporting events within my
area.
• I will send a follow up with more stuff I have worked on
since my degree.
Sr. Recruiter at ESPN

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Find some internships within my field of sports
‣I want to try to make a Facebook page with my
brand and built it up and make sure people
know who I am.
Mid Term: (5-10 Years)
• I want to grow myself with my brand and grow
Bleacher Brothers with the co founder with things he
wants.
‣Find somewhere where I can work in the mean
time when growing my brand and help out with
Sports Broadcasting.
Long Term: (15-20 Years)
• Help keep growing the Bleacher Brothers brand and
make it a big company
‣My progress I want to compete with
ESPN,MLB Network and any other major
sports network.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Broadcast on camera
SOFT
HARD
Novice / Adept / Expert
Find any breaking news to share Novice / Adept / Expert
Finding key highlights Novice / Adept / Expert
Problem solving Novice / Adept / Expert
Work and handles deadlines
SOFT
HARD
Novice / Adept / Expert
Perfect Story telling Novice / Adept / Expert
Video and Photos production Novice / Adept / Expert
Able to write a script Novice / Adept / Expert

7. I will be able to give people the news and
do it in a timely manner by giving it right
away.
PROMISE

8. CREDENTIALS
Work Experience:
• Former Vice President of 3C2A Softball
• Writer for Bleacher Brothers Sports
Network
Education:
• Mt. San Jacinto College Associates
degree 2020 in Business Admission
• Dan Patrick School of Sportscasting , B.S., Full Sail University (2023-2025
Awards:
• Daughters of American Revolution Good
Citizenship

9. COMPETITION
Matt Seaman
Podcast Host/Producer:
• Seaman Speaks Sports
Education:
• Sportscaster BS, Full Sail University
Noteworthy Experience:
• Seaman Speaks Sports
• Foul Territory · Internship
Skills and Proficiencies:
• Adobe Creative Suite
• Podcasting
• Storytelling
Steven Luker
Overall Online Presence:
• Linkedin
• Instagram
• Average Doesn’t show what awards are won that he got
in his past
Podcaster/Sports Writer
• Bleacher Brothers Sports Writer
Education:
• Business Administration and Management Associates
• Sportscaster BS Full Sail University
Noteworthy Experience:
• Producer of a Podcast called Retro Ads
• Writer for Bleacher Brothers
Skills and Proficiencies:
• Sports Writing
• Spreadsheets
• Video Editing and Production
Overall Online Presence:
• Linkedin
• Instagram
• Facebook
• X (Twitter)
• Bleacher Brothers Website
• Grade Poor Not a lot of stuff found on the web

10. COMPETITION
Joey Liberatore
Noteworthy Experience:
• Play-by-Play Broadcaster & Media Relations Assistant
Myrtle Beach Pelicans
• Broadcasting & Media Content Coordinator Oakland
Athletics
Steven Luker
Broadcasting at Anaheim
Ducks Senior Manager,
Broadcasting
Education:
• Communication and Media Studies, BS Arizona State
University 2017-2019
Skills and Proficiencies:
• Social Media - 12 endorsements
• Sports - 15 endorsements
• Leadership - 6 endorsements
Overall Online Presence:
• 500+ connections on Linkedin
• Grade is about 80 out of 100
Podcaster/Sports Writer
• Bleacher Brothers Sports Writer
Overall Online Presence:
• Linkedin 7 connections
• Instagram
• Facebook
• X (Twitter)
• Bleacher Brothers Website
• Grade Poor Not a lot of stuff found on the web
Skills and Proficiencies:
• Sports Writing
• Spreadsheets
• Video Editing and Production
Noteworthy Experience:
• Producer of a Podcast called Retro Ads
• Writer for Bleacher Brothers
Education:
• Business Administration and Management Associates
• Sportscaster BS Full Sail University

11. BRAND POSITION
I am someone who good with sports stats and
really good with history. Yes I am brand new to
sportscaster but I feel with my knowledge I can
stand out from the others. You need someone
who knows a lot about stats and history of the
sport and also have some humor involve during
play by play.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Director, AHL Communications & Broadcasting
‣ May 2028 San Diego, CA
• Sports Reporter for Bleacher brothers on Radio
‣ December 2023 Visual
• West Valley High School Football Radio Announcer
‣ September 2023
Digital Marketing
• Primary Content: To be someone over the air and make
people enjoy calling a sport they love.
• Primary Tools: I will use Instagram or TikTok to build my
brand and share like some clips that stand out.
• Website: I will use my online blog to start with sharing some
stuff that I am doing. I also will showcase to people my articles
I have written.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The Mentor I am looking at is to have like some one
either be Tony Bruno or Beth Mowins as a mentor. With
Mowins I feel I can get a better understanding calling a
game on television. For Bruno I’m thinking like he can
help me make me be ready for radio stuff.
Formal Education
• Dan Patrick School of Sportscasting, BS, Full Sail
University
Technical Skills
• Music & Editing software Adobe online February 2024
• Rundown creator learn how use correctly March 2024
• Play by Play High School Sports at West Valley High
School August 2024
Soft Skills
• Sports research skills on the Tony Bruno Sports
Network for Bleacher Brothers December 2023
• Public speaking skills for general sports calling at
events January 2024
• Editing clips and using adobe premiere and rush to
make clips and highlights February 2024

14. Steven Luker
With some sports media never give the young people a shot to try it out as a
job. With the company I’m with right now has given me the opportunity to get
the chance to work on radio then try to move onto being on tv. Being part of
the Bleachers brothers company since 2021 things have open the door for
me to grow myself and make a brand. With the help of Full Sail it is also
another great place to grow my brand.

15. REFERENCES
Amy Riley | LinkedIn. (n.d.). https://www.linkedin.com/in/amy-
riley-3629677/
Beth (Beun) Travinsky | LinkedIn. (n.d.).
https://www.linkedin.com/in/elizabethbeun/
Chozet, T., & Chozet, T. (2014, July 31). Own the
SportsCenter anchor desk, help the ESPY Day Auction fund
cancer research. ESPN Front Row.
https://www.espnfrontrow.com/2014/07/own-the-sportscenter-
anchor-desk-help-raise-funds-to-beat-cancer
Director, AHL Communications & Broadcasting. (n.d.).
https://anaheimducks.wd5.myworkdayjobs.com/en-
US/SDG/job/San-Diego/Director--AHL-Communications---
Broadcasting_R-2023-501-1
Feller, E. (2021, March 19). Are network sports announcers
worth the multi-millions they’re paid? Do they effect ratings?
Sports Broadcast Journal.
https://www.sportsbroadcastjournal.com/are-network-sports-
announcers-worth-the-multi-millions-theyre-paid-do-they-effect-
ratings/
Gene White | LinkedIn. (n.d.).
https://www.linkedin.com/in/gene-white-1a891a8/
Joey Liberatore | LinkedIn. (n.d.).
https://www.linkedin.com/in/joey-liberatore-219580bb/
Matt Seaman | LinkedIn. (n.d.).
https://www.linkedin.com/in/mattseamanmedia/
Skills | Joey Liberatore | LinkedIn. (n.d.).
https://www.linkedin.com/in/joey-liberatore-
219580bb/details/skills/