Reintroduction of a product or marketing campaign after it has been discontinued for a period of time and then undergone some sort of improvement or change.

2. Hamdard
It was a century back that "Hamdard" was born in
the bylanes of Delhi. In 1906, Hakeem Hafiz Abdul
Majeed, a well-known Unani practitioner of his time, with
his entrepreneurial instinct and missionary zeal
established "Hamdard" to serve mankind. Unfortunately,
Hakeem Hafiz Abdul Majeed did not live long to see his
dreams take shape. After him, his son, Hakeem Abdul
Hameed popularly known as 'Hakeem Sahab', took over
the administration of Hamdard at the age of 14, in 1922.

4. Safi
Cinkara
Sharbat Rooh-Afza
Roghan Badam Shirin
Chyawanprash

5. No Promotion & advertisement drive
No Modification (In terms of Packing, Product depth, assortments)
Faulty Marketing policy
Poor Product positioning
No celebrity endorsing the product
Company diverted on exports sales, ignoring the
domestic market.
Growing packed fruit juice market

6. Re-Launch
Dominate unexplored syrup juice market.
Make a place in huge explored fruit juice
market.

8. Presenting
"If you look at its colour, it
enchants your heart. If you taste it, you
find its flavor enlivening. In fragrance
it excels other flowers. In efficacy it is
quite an elixir. Its refreshing and
invigorating effect is beyond reckoning.
A sharbat like Rooh Afza has never
been produced, nor ever shall be."

9. 100% Natural Taste
100% Healthy
Instant Ready to serve option
Available in various qty options
Available in 4 four identical flavors
Vegetable Extract (FOR COLOR).

10. Rooh Afza as nutrient
In the form of invert sugar, glucose and fructose.
Rooh Afza for essential electrolytes
In the form of sodium, potassium, magnesium, calcium, chloride and
phosphate.
Rooh Afza for retention of body water
Has the ability to maintain and finally adjust the body's water balance
due to the presence of electrolytes in balanced quantity.
Rooh Afza's medicinal properties
Which stimulate and correct the function of the heart, liver and kidney
and check vomiting, diarrhoea, indigestion and stomachache.
Rooh Afza's soothing and refreshing properties
Which act on the central nervous system and the rest of the body.

12. Premium
Blueberries
pomegranate
Plum

13. Instant (Ready to Serve)

14. Instant (Ready to Serve)

15. sachets
Rs 5/-(20ml)
Instant (Ready to Serve)
Rs 10(50ml) Rs 50/-
(1Ltr)
Rs 45/-(600ml)
Rs 70/-(1 ltr) Rs 10/-(200ml)
Rs 25/-(500ml)
Rs 50/-(1000ml)

16. Customer
Retailers
Distributors

17. Customers
General
Teenagers and Kids
General
Road Shows
Special camps @ Super Markets, Shopping Malls,
Multiplexes
Free Samples
Tie up café day (Instant juice vending machines)
Free extra quantity.

18. Teenagers and Kids
Return 20 tetra packs(200ml) and get a Toy
Free
Return 20tetra packs(500ml) and a watch
Free
Free tattoos and stickers on purchase of
Rs5/- sachets
“Rooh Afza Piyo Jadoo se Miloo Contest”
(win a Chance to win Brand Ambassador
Jadoo.

19. “Rooh Afza Piyo Jadoo
se Miloo Contest”
o……
Ja do

20. Distributors and retailers
Free Sales Aid (Window displays, kayos etc .
Window display contest.
Sales target contest.
Extended credit terms

21. Rural and Urban India

22. General
Teenagers and Kids
Profiles Of Media Type
Television Television
Radio Radio
Print Media Print Media
Other Tools: Other Tools:
•Advst on School Fee Cards •Ad on Public transportation Passes
•Advst on Games software •Ad on Cable T.V subscription cards
•Advst on School •Balloon Advst
Transportation
•Ad on Movie tickets
•Pop corn containers, paper bags etc.
Teenagers and Kids General

23. In Crores
Cost Statement
Fixed Cost
R&D
2
Warehousing
1
Plant and Machinery
5
Other assets
1st Year 2
Variable Cost
Advst & Promotion 10
7
Raw Materials
8
Other expenses
3 18
Advst & Promotion 2nd Year
3 Initial Fund allocation 30 Crores
Raw Materials
10
Other expenses
2 15

24. Estimate
Price (instant) 1st Year 2nd Year 3rd Year
200ml (Price Rs10) 25lakhs units 50lakhs units 75lakhs units
Revenue 250 lakhs 500 lakhs 750 lakhs
Rs 25/-(500ml) 5lakhs units 8lakhs units 15lakhs units
Revenue 125 lakhs 200 lakhs 400 lakhs
3lakhs units 7lakhs units 10lakhs units
Rs 50/-(1000ml)
150 lakhs 350 lakhs 500 lakhs
Revenue

25. Strengths
The Biggest strength of the company is its
established brand name in the market.
RoohAfza is already a popular well known
product in the market with a label of “Good
health Drink”.
RoohAzfa is an identical product in itself which
has no strong competitors therefore the
company can enjoy monopoly in the respective
segment.

26. Opportunities
Unexplored syrup juice market.
For the first time sachets has been
introduced which will generate us a huge
revenue
Again, tetra pack has been introduced to
acquire market share in the respective
segment, which is a fast growing segment

27. Threats
Competition.