Dabur was launched in 1884 in Calcutta as a small pharmacy by Dr. S.K. Burman to produce health care products. In 1896, a manufacturing plant was set up for mass production. Dabur entered the Ayurvedic medicine market to produce standardized traditional medicines. Research laboratories were established in 1919 to develop scientific processes for mass production. By 2000, Dabur achieved a turnover of Rs. 1,000 crores and became the 4th largest consumer goods company in India. Dabur expanded into new business areas like cancer treatment, personal care products, and foods.

1. INTRODUCTION The birth of Dabur in a small Calcutta pharmacy, where Dr. S.K. Burman launches his mission of making health care products in the year 1884. With growing popularity of Dabur products, Dr. Burman expands his operations by setting up a manufacturing plant for mass production of formulations in the year 1896. Dabur enters the specialised area of nature-based Ayurvedic medicines, for which standardised drugs are not available in the market.

2. GROWTH The need to develop scientific processes and quality checks for mass production of traditional Ayurvedic medicines leads to establishment of research laboratories in 1919. Dabur expands further with new manufacturing units at Narendrapur and Daburgram. The distribution of Dabur products spreads to other states like Bihar and the North-East in the year 1920. Dabur enters into a joint venture with Agrolimen of Spain. This new venture is to manufacture and market confectionery items in India in 1992.

3. Dabur establishes its market leadership status with a turnover of Rs.1,000 crores in 2000. Leading consumer goods company in India with 4th largest turnover of Rs.1329 Crore (FY02) 2 major strategic business units (SBU) - Consumer Care Division (CCD) and Consumer Health Division (CHD) 3 Subsidiary Group companies - Dabur Foods, Dabur Nepal and Dabur International and 3 step down subsidiaries of Dabur International - Asian Consumer Care in Bangladesh, African Consumer Care in Nigeria and Dabur Egypt.

4. Dabur enters the specialised health care area of cancer treatment with its oncology formulation plant at Baddi in Himachal Pradesh in 1993. Dabur's operations shift to Delhi. A new manufacturing plant is set up in temporary premises in Faridabad, on the outskirts of Delhi in 1972. Dabur India Ltd. raises its first public issue. Due to market confidence in the Company, shares issued at a high premium are oversubscribed 21 times in 1994.

5. PRODUCT CATEGORIES Dabur Health Care Product Range Examples Dabur Chyawanprash, Glucose-D Hajmola, Shilajit gold, Lal Tail, Balm. Dabur Personal Care Product Range Examples Vatika Hair oil, Vatika Shampoo Gulabhari, Lal Dant Manjan.

6. Dabur International Product Range Examples Health care, Skin care , Oral care Hair care, Foods. Dabur Foods Product Range Examples Dabur Honey, Real Juice, Hommade,Lemoneez

7. ACQUISITION Dabur acquires Balsara Hygiene & Home Products business . Project cost Rs 143 crore. New products added to Dabur portfolio are Meswak ,Promise, Babool, Odopic, Odonil,Sani fresh, odomos.

8. PRODUCT LAUNCH Dabur Foods launches Real Junior for kids below 6 years in two flavours Mango &Apple. The company claims to have 55 per cent market share in the packaged, preservative free fruit juice .