The Adidas Group is a major multinational corporation that manufactures sporting goods. Founded in Germany in 1924, it owns brands like Adidas and Reebok. The company aims to be the global leader in sporting goods through innovation, a passion for sports, and understanding consumer needs. It focuses on building its brands and strengthening products through a global presence and dedication to design, consumers, and innovation.
Social Media Communication Strategy- Blue Tokai CoffeeAbhishek Anand
Blue Tokai Coffee was founded in 2013 by a Delhi-based couple to introduce people to high-quality coffee grown in India and develop a coffee culture. They aim to make quality coffee more accessible by freshly roasting beans on order, giving credit to farmers, hygienically packing and safely delivering customized coffee according to preferences with transparency. To reach their target audience, Blue Tokai utilizes social media platforms like Instagram, Facebook and Twitter and should also partner with Starbucks to share their story.
Miniproject on strategic fit of cafe coffee daySijin Pushkaran
Café Coffee Day is India's largest coffee chain, operating over 1,600 cafes across India. It sources coffee beans from its own plantations covering 12,000 acres. The company aims to cut costs through vertical integration across its supply chain, from owning plantations to manufacturing coffee machines. Café Coffee Day analyzes customer segments and aims to provide a range of experiences beyond coffee through music, books, and magazines. It uses a decentralized distribution network and just-in-time inventory practices to efficiently supply products to cafes. While the company has grown significantly, the document recommends that Café Coffee Day continue improving customer service and soliciting feedback to enhance satisfaction.
What is Starbucks missing from its marketing strategy?Distilled
Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.
This document provides an overview and comparison of the marketing strategies of Nike and Adidas. It discusses the trends in the athletic footwear industry, including increasing competition and demand shifting to emerging markets like China. Both Nike and Adidas have invested heavily in these new markets and seen significant sales growth. The document then analyzes each company's segmentation, targeting, positioning and overall marketing mix approach.
Starbucks was founded in 1971 in Seattle, Washington selling high-quality coffee beans. It opened its first store in 1984 and today has almost 17,000 stores in 49 countries. Starbucks has several subsidiaries including Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Ethos Water, and Hear Music that were all later acquired. While Starbucks dominates the specialty coffee market, its main competitor is McDonald's which upgraded its coffee offerings. Starbucks focuses on its product, placement, price, and promotion, commonly known as the 4 P's, to attract and retain customers.
Starbucks was founded in 1971 in Seattle, Washington and originally sold whole bean coffee and coffee brewing equipment. In the 1980s, Howard Schultz joined Starbucks and changed its focus to become a coffeehouse chain, opening its first location in 1987. Starbucks has grown significantly to become the largest coffeehouse company in the world, with over 20,000 stores across 61 countries. The company continues expanding globally, with a focus on the Asian market, and offers hot and cold coffee drinks as well as snacks and merchandise.
Starbucks was founded in 1971 in Seattle, Washington by three partners. It opened its first store in Pike Place to sell high quality coffee beans and equipment. In the 1990s, it expanded throughout the US and became a publicly traded company. In 2011, Starbucks announced plans to open locations in India through a joint venture with Tata Global Beverages called Tata Starbucks. As of 2016, Tata Starbucks had 84 outlets across 7 Indian cities. Starbucks offers various coffee beans, hot and iced coffee drinks, as well as Indian food items. It has established brand elements like its distinctive logo and sustainable packaging strategy. Starbucks faces competition in India from cafes like Cafe Coffee Day, Costa Coffee and Barista.
The Adidas Group is a major multinational corporation that manufactures sporting goods. Founded in Germany in 1924, it owns brands like Adidas and Reebok. The company aims to be the global leader in sporting goods through innovation, a passion for sports, and understanding consumer needs. It focuses on building its brands and strengthening products through a global presence and dedication to design, consumers, and innovation.
Social Media Communication Strategy- Blue Tokai CoffeeAbhishek Anand
Blue Tokai Coffee was founded in 2013 by a Delhi-based couple to introduce people to high-quality coffee grown in India and develop a coffee culture. They aim to make quality coffee more accessible by freshly roasting beans on order, giving credit to farmers, hygienically packing and safely delivering customized coffee according to preferences with transparency. To reach their target audience, Blue Tokai utilizes social media platforms like Instagram, Facebook and Twitter and should also partner with Starbucks to share their story.
Miniproject on strategic fit of cafe coffee daySijin Pushkaran
Café Coffee Day is India's largest coffee chain, operating over 1,600 cafes across India. It sources coffee beans from its own plantations covering 12,000 acres. The company aims to cut costs through vertical integration across its supply chain, from owning plantations to manufacturing coffee machines. Café Coffee Day analyzes customer segments and aims to provide a range of experiences beyond coffee through music, books, and magazines. It uses a decentralized distribution network and just-in-time inventory practices to efficiently supply products to cafes. While the company has grown significantly, the document recommends that Café Coffee Day continue improving customer service and soliciting feedback to enhance satisfaction.
What is Starbucks missing from its marketing strategy?Distilled
Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.
This document provides an overview and comparison of the marketing strategies of Nike and Adidas. It discusses the trends in the athletic footwear industry, including increasing competition and demand shifting to emerging markets like China. Both Nike and Adidas have invested heavily in these new markets and seen significant sales growth. The document then analyzes each company's segmentation, targeting, positioning and overall marketing mix approach.
Starbucks was founded in 1971 in Seattle, Washington selling high-quality coffee beans. It opened its first store in 1984 and today has almost 17,000 stores in 49 countries. Starbucks has several subsidiaries including Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Ethos Water, and Hear Music that were all later acquired. While Starbucks dominates the specialty coffee market, its main competitor is McDonald's which upgraded its coffee offerings. Starbucks focuses on its product, placement, price, and promotion, commonly known as the 4 P's, to attract and retain customers.
Starbucks was founded in 1971 in Seattle, Washington and originally sold whole bean coffee and coffee brewing equipment. In the 1980s, Howard Schultz joined Starbucks and changed its focus to become a coffeehouse chain, opening its first location in 1987. Starbucks has grown significantly to become the largest coffeehouse company in the world, with over 20,000 stores across 61 countries. The company continues expanding globally, with a focus on the Asian market, and offers hot and cold coffee drinks as well as snacks and merchandise.
Starbucks was founded in 1971 in Seattle, Washington by three partners. It opened its first store in Pike Place to sell high quality coffee beans and equipment. In the 1990s, it expanded throughout the US and became a publicly traded company. In 2011, Starbucks announced plans to open locations in India through a joint venture with Tata Global Beverages called Tata Starbucks. As of 2016, Tata Starbucks had 84 outlets across 7 Indian cities. Starbucks offers various coffee beans, hot and iced coffee drinks, as well as Indian food items. It has established brand elements like its distinctive logo and sustainable packaging strategy. Starbucks faces competition in India from cafes like Cafe Coffee Day, Costa Coffee and Barista.
Sugar Cosmetics wanted to promote their edgy, sassy brand positioning and appeal to customers who reject stereotypes. They partnered with Polaroid Co. to develop the #BeYourOwnSavage campaign. The campaign highlights unconventional women pursuing their passions unapologetically. Visual storyboards were created depicting scenarios showcasing fashion, travel, and pursuing one's interests with a "badass" attitude. Influencers and inspirational Instagram accounts were engaged to spread the campaign message and amplify the discussion of what it means to be your own savage. The #BeYourOwnSavage campaign achieved over 1.36 million impressions and 54.8k engagements on social media within its first week.
This document provides a brand audit of Facebook. It outlines Facebook's brand heritage from its origins as "Facemash" in 2003 to becoming "Facebook" in 2005. The brand identity, architecture, positioning, and core challenges are examined. Facebook's brand is positioned as allowing users to stay connected to friends and family through customizable profiles. However, its core challenge is brand revitalization as younger users find Facebook uncool and associate it with information overload. Recommendations include creating new associations to attract younger users, bolstering connections with friends/family, and neutralizing negative associations through streamlining the user experience.
Starbucks is a global coffee company founded in 1971 that has grown to over 16,000 locations in 50+ countries. It aims to be the premier purveyor of high-quality coffee while maintaining principles of respect, diversity, excellence and community. Starbucks has a variety of coffee, food and merchandise products sold through company-operated and licensed stores. It uses strategies like opening new stores, expanding into new retail channels, developing new products and concepts, and continuing international growth to remain profitable and successful.
This document discusses Starbucks' brand structure and culture. It outlines four types of brand structures Starbucks uses: umbrella, shared status, co-branding, and house of brands. It provides examples of brands that fall under each structure. The document also discusses Starbucks' brand culture, which focuses on belonging, diversity, and inclusion. It identifies criteria for motivating and enabling employees through training, rituals, and leadership development aligned with Starbucks' mission.
Cafe Coffee Day is a popular brand in India. I have been its customer for years. As part of an Online Project on Brand Identity & Strategy, I investigated the Customer & Category Insights of chain to understand the specifics about Brand positioning & Brand personality & Identities shaped
Starbucks has implemented several sustainability programs focused on recycling and reusing materials. Their goals include making all cups recyclable by 2015, serving 5% of beverages in personal tumblers, reducing energy use by 25% with renewable energy, and reducing water consumption in stores by 25%. Starbucks partners with numerous organizations and has built over 500 LEED-certified stores using recycled materials to lower environmental impacts. Their sustainability efforts have led to cost savings and an enhanced brand reputation.
Service strategy Analysis of Case Study- Starbucks- Delivering Customer Service
Introduction
Founded in 1971.
- Founded by:Gerald Baldwin, Gordon Bowker & Ziev Siegl
-The founders sold the entire business to Howard Schultz who joined the marketing team in 1982
-By 2002, it served 20 million unique customers in 5000 stores across the globe
-Sales had a CAGR of 40% , while Net Earnings had a CAGR of 50%
Starbucks managing a high growth brand 05.12.2011HAMZA SANDA
Starbucks began in 1971 as a small coffee bean retailer and has since grown into the largest coffeehouse company in the world with over 17,000 stores globally. Under CEO Howard Schultz, Starbucks expanded its vision beyond coffee to become a third place for customers between work and home. Starbucks focuses on high quality coffee and customer experience through well-trained employees and carefully designed stores. While diversifying products, Starbucks maintains its core coffee business values. Looking forward, Starbucks plans to continue expanding globally and improving its brand awareness worldwide.
The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
Starbucks Corporation entered the Indian market in 2012 through a 50-50 joint venture with Tata Global Beverages called Tata Starbucks. The coffee market in India is growing rapidly but remains fragmented with no clear leaders. Starbucks faces both opportunities and challenges in India, including risks associated with foreign exchange rates, political and legal instability, cultural differences, and strong existing competitors in the domestic coffee market. To be successful, Starbucks must understand Indian consumer preferences for healthiness and customize its menu and store experience while maintaining its global brand standards.
This document provides information on Cadbury and Nestle, the top two competitors in the Indian chocolate market. It lists the group members for a school or college project and then gives a brief history of each company's founding and operations in India. It also identifies the chocolate market's three big players and discusses their market share, with Cadbury having 72% and Nestle having 24%. The document analyzes the companies' marketing strategies, including their products, pricing, placement, and promotion approaches. It further examines the competitive landscape and provides a SWOT analysis for each brand. In closing, it outlines some challenges for future growth in the Indian chocolate industry.
Here are the key details about Cadbury's overall turnover:
- The total confectionery market in India is valued at approximately 41 billion Indian rupees.
- The total annual turnover in terms of tonnage produced is approximately 223,500 tons of confectionery.
- Urban areas account for approximately 73% of the total confectionery market share. Rural areas make up the remaining 27%.
- Given that over 50% of Indians live in rural areas, the rural market remains largely untapped relative to its potential. Tapping further into rural markets could provide significant growth opportunities for confectionery companies like Cadbury.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The document discusses brand architecture, which refers to the strategic structure of a company's portfolio of brands. It outlines the benefits of having a clear brand architecture, such as reducing costs and clarifying brand positioning. There are two main types of brand architecture: branded house structures, where products share a single brand name, and house of brands structures, where products each have distinct brand names. The document provides examples of different branded house and house of brands structures, including masterbrands, endorser brands, product/service brands, and source brands. It emphasizes the importance of optimizing a brand architecture strategy based on each industry and context.
The document provides information about Cadbury Dairy Milk chocolate in India. It discusses Cadbury Dairy Milk's history in India since 1948 and how it has become synonymous with chocolate in India. It also summarizes some of Cadbury Dairy Milk's key advertising campaigns such as "Real Taste of Life" from 1994 that positioned it as a chocolate for adults, and "Kuch Meetha Ho Jaaye" from 2004 featuring Amitabh Bachchan that made it synonymous with Indian sweets. The document highlights how Cadbury Dairy Milk has remained at the top of the Indian chocolate market through its delicious taste and memorable advertising.
Amul is India's largest food product marketing organization that has been in operation since the 1950s. It is known for its long-running advertisement campaign featuring the Amul moppet girl. The ads use simple and witty messages to comment on current social and political issues in a way that appeals to people across all segments of Indian society. Amul's low prices and focus on quality have made its products, especially Amul butter, ubiquitous across Indian households.
Marketing Position Of "GILLETTE" and Its Supply Chain Integration Sunny Kumar
The report was assigned to evaluate marketing practices of Gillette and their effectiveness in Pakistan's safety razors and personal care product sector.
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington.
Stock price: SBUX (NASDAQ)US$ 79.50-1.05 (-1.30%)
4 Dec 4:00 pm EST - Disclaimer
Founded: March 30, 1971, Pike Place Market, Seattle, Washington, United States
Headquarters: Seattle, WA, United States of America
CEO: Howard Schultz
Founders: Gordon Bowker, Jerry Baldwin, Zev Siegl
This document summarizes a marketing presentation by Group 1 on Cafe Coffee Day. It includes the company's mission to be the best affordable cafe chain offering world-class coffee. It provides an overview of Coffee Day's corporate profile, growth history, 4Ps of marketing including products, price, place, and promotion. It also includes a SWOT analysis, sample customer data analysis, challenges faced in the project, and lessons learned about teamwork and customer behavior.
Sugar Cosmetics wanted to promote their edgy, sassy brand positioning and appeal to customers who reject stereotypes. They partnered with Polaroid Co. to develop the #BeYourOwnSavage campaign. The campaign highlights unconventional women pursuing their passions unapologetically. Visual storyboards were created depicting scenarios showcasing fashion, travel, and pursuing one's interests with a "badass" attitude. Influencers and inspirational Instagram accounts were engaged to spread the campaign message and amplify the discussion of what it means to be your own savage. The #BeYourOwnSavage campaign achieved over 1.36 million impressions and 54.8k engagements on social media within its first week.
This document provides a brand audit of Facebook. It outlines Facebook's brand heritage from its origins as "Facemash" in 2003 to becoming "Facebook" in 2005. The brand identity, architecture, positioning, and core challenges are examined. Facebook's brand is positioned as allowing users to stay connected to friends and family through customizable profiles. However, its core challenge is brand revitalization as younger users find Facebook uncool and associate it with information overload. Recommendations include creating new associations to attract younger users, bolstering connections with friends/family, and neutralizing negative associations through streamlining the user experience.
Starbucks is a global coffee company founded in 1971 that has grown to over 16,000 locations in 50+ countries. It aims to be the premier purveyor of high-quality coffee while maintaining principles of respect, diversity, excellence and community. Starbucks has a variety of coffee, food and merchandise products sold through company-operated and licensed stores. It uses strategies like opening new stores, expanding into new retail channels, developing new products and concepts, and continuing international growth to remain profitable and successful.
This document discusses Starbucks' brand structure and culture. It outlines four types of brand structures Starbucks uses: umbrella, shared status, co-branding, and house of brands. It provides examples of brands that fall under each structure. The document also discusses Starbucks' brand culture, which focuses on belonging, diversity, and inclusion. It identifies criteria for motivating and enabling employees through training, rituals, and leadership development aligned with Starbucks' mission.
Cafe Coffee Day is a popular brand in India. I have been its customer for years. As part of an Online Project on Brand Identity & Strategy, I investigated the Customer & Category Insights of chain to understand the specifics about Brand positioning & Brand personality & Identities shaped
Starbucks has implemented several sustainability programs focused on recycling and reusing materials. Their goals include making all cups recyclable by 2015, serving 5% of beverages in personal tumblers, reducing energy use by 25% with renewable energy, and reducing water consumption in stores by 25%. Starbucks partners with numerous organizations and has built over 500 LEED-certified stores using recycled materials to lower environmental impacts. Their sustainability efforts have led to cost savings and an enhanced brand reputation.
Service strategy Analysis of Case Study- Starbucks- Delivering Customer Service
Introduction
Founded in 1971.
- Founded by:Gerald Baldwin, Gordon Bowker & Ziev Siegl
-The founders sold the entire business to Howard Schultz who joined the marketing team in 1982
-By 2002, it served 20 million unique customers in 5000 stores across the globe
-Sales had a CAGR of 40% , while Net Earnings had a CAGR of 50%
Starbucks managing a high growth brand 05.12.2011HAMZA SANDA
Starbucks began in 1971 as a small coffee bean retailer and has since grown into the largest coffeehouse company in the world with over 17,000 stores globally. Under CEO Howard Schultz, Starbucks expanded its vision beyond coffee to become a third place for customers between work and home. Starbucks focuses on high quality coffee and customer experience through well-trained employees and carefully designed stores. While diversifying products, Starbucks maintains its core coffee business values. Looking forward, Starbucks plans to continue expanding globally and improving its brand awareness worldwide.
The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
Starbucks Corporation entered the Indian market in 2012 through a 50-50 joint venture with Tata Global Beverages called Tata Starbucks. The coffee market in India is growing rapidly but remains fragmented with no clear leaders. Starbucks faces both opportunities and challenges in India, including risks associated with foreign exchange rates, political and legal instability, cultural differences, and strong existing competitors in the domestic coffee market. To be successful, Starbucks must understand Indian consumer preferences for healthiness and customize its menu and store experience while maintaining its global brand standards.
This document provides information on Cadbury and Nestle, the top two competitors in the Indian chocolate market. It lists the group members for a school or college project and then gives a brief history of each company's founding and operations in India. It also identifies the chocolate market's three big players and discusses their market share, with Cadbury having 72% and Nestle having 24%. The document analyzes the companies' marketing strategies, including their products, pricing, placement, and promotion approaches. It further examines the competitive landscape and provides a SWOT analysis for each brand. In closing, it outlines some challenges for future growth in the Indian chocolate industry.
Here are the key details about Cadbury's overall turnover:
- The total confectionery market in India is valued at approximately 41 billion Indian rupees.
- The total annual turnover in terms of tonnage produced is approximately 223,500 tons of confectionery.
- Urban areas account for approximately 73% of the total confectionery market share. Rural areas make up the remaining 27%.
- Given that over 50% of Indians live in rural areas, the rural market remains largely untapped relative to its potential. Tapping further into rural markets could provide significant growth opportunities for confectionery companies like Cadbury.
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The document discusses brand architecture, which refers to the strategic structure of a company's portfolio of brands. It outlines the benefits of having a clear brand architecture, such as reducing costs and clarifying brand positioning. There are two main types of brand architecture: branded house structures, where products share a single brand name, and house of brands structures, where products each have distinct brand names. The document provides examples of different branded house and house of brands structures, including masterbrands, endorser brands, product/service brands, and source brands. It emphasizes the importance of optimizing a brand architecture strategy based on each industry and context.
The document provides information about Cadbury Dairy Milk chocolate in India. It discusses Cadbury Dairy Milk's history in India since 1948 and how it has become synonymous with chocolate in India. It also summarizes some of Cadbury Dairy Milk's key advertising campaigns such as "Real Taste of Life" from 1994 that positioned it as a chocolate for adults, and "Kuch Meetha Ho Jaaye" from 2004 featuring Amitabh Bachchan that made it synonymous with Indian sweets. The document highlights how Cadbury Dairy Milk has remained at the top of the Indian chocolate market through its delicious taste and memorable advertising.
Amul is India's largest food product marketing organization that has been in operation since the 1950s. It is known for its long-running advertisement campaign featuring the Amul moppet girl. The ads use simple and witty messages to comment on current social and political issues in a way that appeals to people across all segments of Indian society. Amul's low prices and focus on quality have made its products, especially Amul butter, ubiquitous across Indian households.
Marketing Position Of "GILLETTE" and Its Supply Chain Integration Sunny Kumar
The report was assigned to evaluate marketing practices of Gillette and their effectiveness in Pakistan's safety razors and personal care product sector.
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington.
Stock price: SBUX (NASDAQ)US$ 79.50-1.05 (-1.30%)
4 Dec 4:00 pm EST - Disclaimer
Founded: March 30, 1971, Pike Place Market, Seattle, Washington, United States
Headquarters: Seattle, WA, United States of America
CEO: Howard Schultz
Founders: Gordon Bowker, Jerry Baldwin, Zev Siegl
This document summarizes a marketing presentation by Group 1 on Cafe Coffee Day. It includes the company's mission to be the best affordable cafe chain offering world-class coffee. It provides an overview of Coffee Day's corporate profile, growth history, 4Ps of marketing including products, price, place, and promotion. It also includes a SWOT analysis, sample customer data analysis, challenges faced in the project, and lessons learned about teamwork and customer behavior.
Cafe Cofee Day- Swot + Competitive Swot Analysis (Barista).
All rights reserved! For educational purposes only. Please feel free to provide feedback.
No rights to sell or make monetary incentives. Enjoy with a sip!
This document provides an analysis of the Indian coffee industry and Café Coffee Day (CCD) as the leading coffee chain in India. It discusses CCD's market size and growth, segmentation targeting and positioning, a PESTEL analysis, critical success factors, marketing mix, SWOT analysis, and competitive landscape. CCD has over 1000 cafes across India and leads the retail coffee chain market. The analysis examines CCD's strategies and strengths in establishing itself as the top coffee brand in India.
Santosian Cafe aims to become the leading beverage service provider in India through quality, cleanliness, and friendly staff. Their marketing plan involves differentiating themselves from competitors by offering an aqua zone and no silent zone. Their target market is students and young professionals aged 16-35 in and around Mumbai. Their strategy is to position themselves as offering something unique compared to competitors through promotions using social media, events, and word of mouth.
Starbucks entered the Indian market in 2012 through a joint venture with Tata Global Beverages. It opened its first Indian store in Mumbai and has since expanded to 50 stores across four major cities. Starbucks offers a variety of high-quality coffee and food products at premium prices. It aims to establish itself as a premier coffee provider and create a comfortable atmosphere that cultivates human connections for customers. The joint venture has been successful so far, making India one of Starbucks' fastest growing international markets.
The document outlines the research process which involves several stages:
1) Defining research objectives
2) Planning a research design
3) Collecting and analyzing data
It then discusses conducting a survey for Café Coffee Day in 2012 with a sample size of 100 customers. The survey found that most customers were students visiting for refreshments and were influenced by the coffee and snacks. While most found the staff friendly, some suggestions were made to improve promotions and customer service.
Starbucks began in 1971 with one store in Seattle and has since expanded rapidly to become a global brand. It pioneered the coffeehouse experience of high-quality coffee and atmosphere. Starbucks' value proposition centered around customer experience rather than just the coffee itself. However, recent market research found declining customer satisfaction scores, possibly due to changing customer demographics and expectations. While Starbucks has greatly expanded its stores and products over time, it will need to refocus on delivering excellent customer service to maintain loyalty and profitability.
Starbucks is a global coffee company founded in 1971 in Seattle, Washington. It has over 20,000 locations worldwide serving coffee, tea and other beverages and food items. The company's mission is to inspire and nurture the human spirit through its products. It focuses on sourcing high quality coffee beans and providing a positive customer experience. While Starbucks has experienced significant growth, it faces threats from smaller coffee shops and new market entrants.
Presentation on a case study (Starbucks In 2012: Evolving Into A Dynamic Global Organization)
#presentation #starbucks #powerpoint #casestudy #slide #strategicmanagement #businessstrategy
Café Coffee Day is India's largest coffee chain with over 1319 outlets across India. It was founded in 1996 in Bangalore by VG Siddhartha and pioneered the coffee bar concept in India. Café Coffee Day sources coffee from its own plantations as well as over 11,000 small growers. It has a market share of 60% and is known for its affordable prices and youth-focused atmosphere and branding. Café Coffee Day promotes through various tie-ups, events, and loyalty programs to strengthen its position as India's leading coffee chain.
Tata Starbucks is considering entering the coffee kiosk market in India. The coffee kiosk market is growing at 30% annually and is estimated to be worth $185 million by 2015. While India is a tea-drinking nation, the café culture is booming with many brands entering. Competitors like CoffeeDayExpress, Gloria Jean, and Costa Coffee already operate numerous kiosks across airports, malls, and offices. Tata Starbucks' strategy is to target the working youth commuter segment with a focus on fast coffee service. It would position itself as a premium yet affordable option compared to competitors by operating kiosks in malls, airports, and corporate parks near existing Starbucks stores.
Tata Starbucks is evaluating entering the Indian coffee kiosk market. The coffee kiosk market in India is growing rapidly and estimated to reach $185 million by 2015. While India is a tea-drinking nation, the café culture is booming with many brands entering. Competitors like CoffeeDayExpress, Gloria Jean, and Costa Coffee already operate numerous kiosks across airports, malls, and offices. Tata Starbucks' strategy would be to target the working youth commuter segment with a focus on fast coffee service. It would position itself as a premium yet affordable option compared to competitors by operating kiosks in high footfall locations like malls, airports, and corporate parks near existing Starbucks stores.
The coffee warehouse is a new business providing High-quality, full service distribution of coffee, specialty beverages and beverages related supplier to coffee house.
Café Coffee Day is the largest coffee chain in India, owning over 1423 cafes across 209 cities. The document discusses Café Coffee Day's history and business overview, the Indian coffee market size and growth projections, Café Coffee Day's target market segments and positioning as a third place for socializing, and an analysis of the coffee market including competitors and Café Coffee Day's strengths, weaknesses, opportunities, and threats. Café Coffee Day pioneered the café culture in India and has expanded both nationally and internationally, distributing its coffee through a network of distributors and warehouses.
The document summarizes the specialty coffee retail business in India. It discusses the major players in the Indian coffee market like Cafe Coffee Day, Barista, and Costa Coffee. It provides details on their business strategies, growth plans, and approaches to branding and customer relationships. The document also offers recommendations for coffee merchandising, inventory control, and creating successful customer relationships in a coffee shop business.
Café Coffee Day was founded in 1996 in Bangalore, India by VG Siddhartha. It has since expanded to over 1500 locations across India and a few international markets. CCD sources coffee beans from its 12,000 acre coffee estate and provides coffee, tea, and food items to its primarily young urban customer base. While known for its quality coffee drinks, CCD also functions as a social hangout spot for studying and meetings.
Cafe Coffee Day was the first coffee chain opened in India, founded by VG Siddhartha in 1996. It helped make coffee popular in India, which was traditionally a tea-drinking nation. CCD faced challenges breaking into the market but overcame this through affordable prices, wide accessibility by opening locations across India, and making coffee a social activity. CCD saw much growth and expansion over the years but also faced increasing competition and debt issues that contributed to its recent downturn.
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Starbucks is expanding its operations in India through a joint venture with Tata Global Beverages. Starbucks opened its first store in India in 2012 in Mumbai. It has since opened additional stores and a coffee roasting facility. While India is traditionally a tea-drinking country, the coffee shop market is growing. Starbucks aims to establish itself as a leading coffee brand in India and accelerate its expansion beyond the United States, as India represents an opportunity for future growth. Local sourcing and production of coffee is a key part of Starbucks' strategy in India.
Similar to Comparative Analysis of Starbucks & CCD & Brista.pptx (20)
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Since 1890, Dressed in white outfit and traditional Gandhi Cap, Mumbai Army of 5,000 Dabbawalas fulfilling the hunger of almost 200,000 Mumbaikar with .
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The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
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2. 2
Your Coffee Shop
CONTENT
INTRODUCTION
4 P’S
SWOT
INDIAN MARKET
COMPETITOR
MARKET SHARE
MARKET
POSITIONING
COUNTRY ANALYSIS
MARKET
SEGMENTATION
3. 3
Your Coffee Shop
COMPANY PROFILE
Trade Name: Starbucks Corporation
Industry :Coffee shop
Founded :March 30, 1971; 49
years ago
Founders : Jerry Baldwin ,Zev
Siegl, Gordon Bowker
Headquarter : South, Seattle,
Washington
Number of locations:32,660 (2022)
Area served :Worldwide
Key people:
Myron E. Ullman (chairman)
Kevin Johnson (president and CEO)
Revenue :Increase US$26.50
billion (2022)
Trade Name :Café Coffee Day
Industry :Coffeehouse
Founded :1993; 27 years ago
Founder :V. G. Siddhartha
Headquarters :Bangalore, Karnataka,
India
Number of locations:550
Area served :Worldwide
Key people :S. V. Ranganath
(chairman)
Revenue :₹49.64 billion
(US$607 million)
Trade Name : BARISTA
Industry :Coffee House
Founded :2000; 20 years ago
Headquarters: New Delhi, India
Number of locations:350 stores
Area served :India, Sri Lanka and
Maldives
Key people : Mr. Rajat Agrawal
[COO]
Revenue :Increase US$32
million (2022)
4. 4
Your Coffee Shop
COMPARATIVE ANALYSIS 4 P’S
PRODUCT PRICE PLACE PROMOTION
STARBUCKS HIGHER PRODUCT
VARIETY &
QUALITY
SERVE FOR MORE
EXPENSIVE BRAND
START AT RS 250-
1500
Exposed, Ambient
locations
GREEN COFFEE,
ONLINE ORDERING
CCD PRODUCT MIX FOR
IINDIAN TASTE
LOWER PRICE
STARTS AT RS 34-
200
High
street/entertainme
nt centres
TIE UP WITH YOUTH
BRANDS,
TV
BARISTA
LAVAZZA
WIDE VARIETY OF
TRADITIONAL
COFFEE PRODUCTS
INEXPENSIVE
STARTS At RS 55-
300
High
street/entertainme
nt centres
SPONSORSHIPS,
STRATEGIC
ALLIANCES
COSTA
COFFEE
BRAND SIGNIFIES
LUXURY+SERVICE
COMPARATIVELY
HIGHER. START AT
RS95-300
Exposed, Ambient
locations
MOSTLY THROUGH
OUT THE WORD OF
MOUTH
5. 5
Your Coffee Shop
COFFEE OUTLOOK
RETAIL
OUTLOOK
USP
Diverse, quality
selection of specialty
roasted coffee beans
Most recognizable &
trustable brand in India
Finest Italian & Arabic
coffees & cuisine at great
value price
TAGLINE To inspire & nurture the
human spirit
A lot can happen over
coffee
Experience it
6. 6
Your Coffee Shop
THE MARKET COMPARATIVE ANALYSIS
21%
Local Residents
36%
Tourists
29%
Passing Travelers
7%
Students
7%
Local Businesses
TARGET SEGMENT
PENTRATION INTO
MARKET
[NO. OF OUTLETS]
FUTURE PLANS
[NO. OF OUTLETS TO
OPEN IN NEXT 3
YEARS]
STARBUCKS Youth & Adults 15 50
CCD Youth & Adults {15-35 yrs} 1319 600-650
BARISTA Youth & adults{15-60 yrs} 225 60-80
CUSTOMER SEGMENTATION
7. 7
Your Coffee Shop
SWOT
STRENGTH
STARBUCKS
Largest coffeehouse chain in the world
Strong brand image
CCD
Youth oriented brand
USP: Highly affordable brand
BRISTA
Strong brand recall & popularity
OPPORTUNITY
STARBUCKS
Competitors price is the major influence over firm’s
profit
Expensive Product pricing
CCD
Fastest growing industry in Asia
Gone international
BRISTA
Introduce cheaper & unique version of coffee
THREAT
STARBUCKS
To extend supplier network
Increase product offerings
Expansion of retail operation
CCD
Competition with established & International other coffee café
like costa coffee, mocha, coffee beans & tea leaf
BRISTA
Threat from existing coffee chains & fast food outlets
WEAKNESS
STARBUCKS
Increased indirect competition like
[MCDONALDS,[costa, nestle]
CCD
Weak brand image & lacks strength to maintain
brand loyalty
BRISTA
Perceived as expensive brand
Famous for coffee less known for its food products
8. ACHIVEMENTS
CCD
MOST POPULAR HANGOUT JOINT AMONG
YOUTH. 3RD GLOBAL YOUTH MARKETING FORUM
IN 2011
INDIAN HOSPITAILTY EXCELLENCE AWRDS IN
2011
STARBUCKS
WORLD’S 50 MOST INNOVATIVE COMPANIES-
FASTEST COMPANY-2012
CORPORATE RESPONSIBILITY/BUSINESS ETHICS-
2000-12
BRISTA
BESTCOFFEE ROSATER IN EUROPE
EMPLOYEES OF THE MONTH
17. 17
Your Coffee Shop
Founded in 1996
India's largest amalgamated
bean coffee trading
company ltd
First to roll out the ‘coffee
bar’ concept in India with
its first café in Bangalore
New cafes planned across-
middle east, eastern
Europe, Egypt, Eurasia,
south Asia.
On 19th October 2012
Starbucks opened its first
store in India.
The brand is in 50:50 joint
venture with tata & the
alliance is named tata
Starbucks
Coffee beans are sourced &
roasted locally from Tata
field in corg Karnataka
It spread over Delhi,
Maharashtra, Karnataka,
tamilnadu, Telangana
First retail outlet was
launched on 2000
The 6th largest producer of
the coffee in the world
Indian coffee has created a
niche for itself in the
international market
Arabic coffee from India is
also well received in
international market
Coffee production in India:
Karnataka, Kerala &
tamilnadu