The document provides a business plan for Mentzer Company Limited, an Indian corporation that produces freshly blended fruit juices. The plan outlines the company's vision to be a leading producer in India through world-class performance. The mission is to provide healthy juice products with a commitment to making a positive impact. Key objectives include survival, growth, developing a good public image, earning profits, innovating, and satisfying customers. The plan also discusses the company's values, CSR initiatives, products, production process, markets, competitors, and promotional strategies.

1. MENTZER COMPANY
LIMITED
Business Plan
BY:
KUMAR ASHUTOSH
SURYA PRAKASH

2. VISION
 Maintain and Sustain MENTZER’s
position as one of the India's most
valuable corporation through world
class performance, creating growing
value for the Indian Economy and the
company stakeholders

3. MISSION
 Make People Healthy and Energetic in the
form of freshly blended juice & creamy
with an uncompromising commitment to
making a difference through our values.

4. ORGANIC
OBJECTIVES
 Survival
 Growth and Expansion
 Creation of Good Public Image

5. ECONOMIC OBJECTIVES
 Earning of adequate return on profits
 Creation and satisfaction of customers
 Innovation, developing new techniques,
products, etc.

6. HUMAN OBJECTIVES
 Treating employees as partners in the business.
 Developing new skills and abilities among
employees.
 Job satisfaction of the employees.
 Fair treatment of customers

7. NATIONAL OBJECTIVES
 Self-sufficiency in production.
 Import substitution and promotion of export.
 Facilitating development of scale and small scale
ancillary units.
 Development of backward classes and regions.
 Promotion of national integration.

8. SOCIAL OBJECTIVES
 Supply of quality products at reasonable prices.
 Generating employment opportunities.
 Improvement of local community life.
 Generating facilities for the spread of literacy ,
health, services, etc.
 Pursing fair trade practices

9. GOAL
 Sustained efforts to enhance customer
value and quality
 Ethical and professional service
 Compliance and respect for all community,
environmental and legal requirements.

10. OUR VALUES
 Achieving customer satisfaction is fundamental to our business
 Provide products and services of the highest quality
 Practice dignity and equity in relationship and provide
opportunities for our people to realize their full potential
 Ensure profitable growth and enhance wealth of the shareholders
 Foster mutually beneficial relations with all our business partners
 Manage our operations with high concern for safety and environ.
 Be a responsible corporate citizen

11. CORPORATE SOCIAL
RESPONSIBILITY
 MENTZER is committed to make determined
efforts to help India emerge as a developed nation. It
has always acted as a catalyst in the developmental
projects of the country. The amount spent for
various Social, Developmental, Cultural & Sports
programmes by MENTZER .

12. Quality Statement
 Quality leadership is vital to the long term success
of the MENTZER group in an increasingly
competitive marketplace.
 Building quality into our workplace products and
service is essential to a successful future for our
costumers ,employees, suppliers, communities and
shareholders.
 The MENTZER group will work to provide
products and services that always meet or exceed
expectation.

13. OUR COMPETATIVE
ADVANTAGES
 Aggressive Marketing- High competitive
domestic market
 Manufacturing Efficiency- Labor,
Infrastructure, Global Quality Standards
 R&D Capabilities- Skilled Scientist Pool,
Process Chemistry Expertise

14. SWOT ANALYSIS
STRENGTH WEAKNESS
1.Quality 1.Low brand recognition
2.Work efficiency 2.Seasonal availability of fruits
3.Adequate availability of raw materials 3.Brand acknowledgement
4.Natural Product.
4.Late entry into the market.
5.Price, a competitive advantage
5.Dependence on HP fruits.
SWOT
OPPORTUNITIES
1.Expanding juice market in India
THREATS
2.Favorable changes in consumer
taste 1.Cut throat Competition
3.High demands of Indian products 2.Rising cost of inputs
in international market 3.Unstable government policies.
4.Participation with a growing 4.Rising Global Warming
industry.

15. Industrial Map of Uttrakhand

17. Layout of The Plant

19. Process
Cleaning Selection Crushing
Extracting Pulping Extinguishing enzyme
Vacuum Evaporating Sterilization
Packaging

20. Machine used for first step

21. Machine used for second step

22. M/C used for third step
(crushing m/c)

23. M/C used for extinguishing
enzyme

24. M/C used for pulping (Pulping
m/c)

25. M/C used for extracting (Belt
extracting m/c)

26. M/C used for evaporating
(Vacuum evaporating m/c)

27. M/C used for sterilization
(Drive pipe)

28. M/C used for packaging
(Aseptic canning m/c)

30. Market Segmentation Selection
 Psychographic (Life style- Health & fitness conscious)
and Demographic (Age).
Full coverage with approach to company’s product
market mix.

31. Market Segmentation Strategies-
 Homogenous preferences- All the products
related to juice.
 Undifferentiated marketing- We sells
LEMON, ORANGE,MANGO,PINE
APPLE without distinguish the target
audience.

32. 4 P’S of Marketing
 Product
 Price
 Place
 Promotion

33. Product
 Layer of product- Expected product
 Product variety- Juiceup
(general)
Juiceup junior
Juiceup school pack
Juiceup family pack
Its variant are mango, pineapple, orange,
lemon.

34. Contd.
 Product with specialty-Mango (for Health)
Orange (for Youthfulness)
Pine Apple (for Refreshes)
Lemon (for Thirst Quencher)

35. Labeling
 ECO-LABLE-

36. Information on Label
 Shake well before use.
 Do not buy if the pack is puffed.
 Refrigerate after opening and consume with in 5
days.
 Keep away from direct sun light.
 Best before six months from manufacturing.
 No added color, flavor and preservative.
 Manufacturing date, Expiry date, M.R.P., Batch no.

37. Contd.
 Head office –
MENTZER COMPANY LIMITED
ESSEL PLAZA , CANNAUT
PLACE-NEW DELHI- 110001
Manufacturing unit-
MENTZER COMPANY LIMITED
PANTNAGAR INDUSTRIAL AREA ,
UTTRANCHAL

38. Contd.
 Visit us and know more on Fruit & Fruit nutrition
log on to our website- WWW.MENTZER.COM.
 Call our executive : 4200 009211
 Mail to consumer care sell : 20/40 ESSEL PLAZA
, CANNAUT PLACE-NEW DELHI- 110001
 E-mail : juiceup@mentzer.com

39. Contd.
 Juiceup is also available in: Orange flavor
Mango flavor
Lemon flavor

40. Standardization
With F.P.O. mark ( Food Processing Order)
Product of India

41. Grading
Grading with A++ Grade rating by Indian
Medical Association.

42. Branding
 Brand name – Juiceup
 Headline – Sweet in taste & low in calorie
 Punch line – Grab it & Have it

43. Trade mark

44. Pricing ( Penetration policy)
Juiceup junior 200ml – Rs.10/
Juiceup 500ml – Rs.25/
Juiceup school pack (two bottle pack) –Rs.18/
Juiceup 1ltr.-Rs.40/
Juiceup family pack (two bottle of one ltr each,
one bottle of 500ml & one bottle of 250ml)-
Rs.100/

45. Packaging
juiceup are brought to you in a Tetra pack
with a double seal spill proof cap which
retains the freshness of the juice. The
special technology used in the packaging keeps
the juice fresher for a longer period of time
with no added preservatives. On
opening, the pack has to be refrigerated
and consumed within 5 days .

46. Contd.
Juiceup are brought to you in hygienic packaging
with added nutrients. They are processed and
packed in state-of-the-art plants, absolutely
untouched by hands to maintain hygiene and
quality. They have the goodness of juice from a
freshly plucked fruit. Juiceup bring the true
taste of fruits you & your whole family can
enjoy all year long, without waiting for the
right season for fresh fruits.

48. Promotion
 Advertising agency .
 By media- With the help of Electronic media
and Print media ( Television, Radio, News
paper, Health magazine, Restraunt,
Shopping mall, Hotels etc.)
 Hard advertising
 Heavy sales promotion

49. Promotional strategy
 Organizing of events ( sports events, cultural events
Talent hunt events, sports quiz, sponsoring of sports
events )
Test marketing & Sample distribution – Take advantage of
Indian Premier League and other sports competition
at National level / Zone level / State level /District
level.

50. Contd.
To advertising worth 50 crore has been planned
two set of commercials will be launched one
is animated & second is regular
Amitabh bacchan & Darshil safari has been
signed up as brand ambassadors of the
company.20cr. deal has signed up with Amitabh &
5cr .deal has signed up with Darshil safari .

51. Place (Distribution)
Manufacturer
Retailer
Final
Consumer

53. Thanks For Listening