This document provides a SWOT analysis for the Rooh Afza brand owned by Hamdard, a company that started in 1948 in Pakistan. Some key strengths identified are that Rooh Afza has been in the market for over 100 years, is a popular summer drink, acts as a coolant, and is the market leader with a loyal customer base. Weaknesses include seasonal variation in sales during winter and changes in customer preferences. Opportunities exist to increase market share with population growth and develop new versions to address concerns about sugar levels. Threats include strong competitors, inflation, decreasing purchasing power of lower classes, and shifting preferences towards carbonated drinks.

1. SWOT ANALYSIS
FOR
ROOH AFZA
BY :-
HALLAR MEMON
SUMMAN SAQLAIN
GOHAR IQBAL

2.  Company Profile.
 Introduction To Brand.
 SWOT Analysis.

3.  Company; “Hamdard”.
 Started in 1948 by Hakeem Saeed in Pakistan.
 In India and Pakistan.
 Wide Range Of Products.

4.  Brand; “ROOH AFZA”.
 Concentrated Drink (Sharbat).
 UNANI Medical Product.
 Reddish In Color.
 Flower Fragrance.
 10th Most Favorite Brand on Earth.

6.  In Market for more than 100 Years.
 Popular Summer Drink that Quenches Thirst.
 Type of UNANI Medicine with ZERO Side Effects.
 Acts as Coolant for body.
 Nutrition Values.
 Trend Setter with in its Market
 Market Leader (Share).

7.  Loss Of Sales In Winter (Season Variation).
 Continuous Change In Customer Preferences.
 Non Aggressive Advertisement Approach.

8.  Inexpensive as compared to other drinks, so
can create high demand and Revenues.
 Increase in population, Increase in Market Share.
 Loyal Customer base, can charge high price.
 Supreme Brand Image, helpful in
supporting new versions of ROOH AFZA.
 Customer Concern of Sugar Level , provides
opportunity to produce different style of Drink.

9.  Existence Of Strong Competitors
 Inflation and rapid increase in Prices.
 Purchasing Power of Lower Class in getting low and low.
 Customers Preference towards Carbonated Drinks.