The document provides information on Aridian Orange Juice, a new juice product being launched in Pakistan. The mission is to establish Aridian as the leading local source of healthy energy through freshly squeezed orange juice. The vision is to explore all of Pakistan while ensuring outstanding quality and customer satisfaction. Short term goals include becoming the best new juice shop and turning a profit in the first year.
The document discusses plans for developing and marketing a new coconut water product called Jaul. It will be offered in 250ml, 500ml, and 1 liter glass bottles at price points of Rs. 12, Rs. 18, and Rs. 38 respectively. Market research was conducted to understand customer needs and segment the market. The main target segments are identified as health conscious individuals, sick people, tourists, and general customers. An objective to maximize market share through competitive pricing was set. Promotional strategies including advertising, personal selling, discounts, and public relations were proposed.
Final presentation bottled coconut water “trishna”Ridwan Islam
This document provides details of a business plan for a bottled coconut water company called Pioneer Beverage (Pvt) Ltd. The company will produce and market bottled coconut water under the brand name "Trishna". Key points include:
- The company aims to satisfy consumer demand for beverages in Bangladesh, India, and Pakistan.
- "Trishna" bottled coconut water will be produced using a natural preservation process and sold in plastic bottles of 250ml, 500ml, and 1L sizes.
- Market research found the target markets in Bangladesh, India, and Pakistan are worth $433 million and the company aims to capture market share.
- The marketing strategy will focus on
The document outlines Team CrestMark's marketing plan for a new mango and mint juice called "Joosh" which includes sections on product overview, pricing and distribution strategies, product and communication strategies, segmentation and positioning, competitor analysis, and ATL/BTL communication approaches. The plan provides details on the product, target markets, pricing, distribution channels, promotion and advertising tactics to introduce the new juice product.
A PROJECT REPORT ON “CUSTOMER PERCEPTION AND PREFERENCE OF TROPICANA JUICES”Jyoti Prakash
This project report summarizes a study on customer perception and preferences of Tropicana juices. The objectives are to assess brand awareness of Tropicana in terms of product quality, varieties and company image, and to analyze customer satisfaction. The report provides background on Tropicana, describes its history and manufacturing process. It reviews the juice industry and competitors in India. Literature on consumer quality perception, marketing activities, and packaging changes is examined. The report aims to help Tropicana understand customer perception to improve its products and marketing.
CoCofresh Agro is a coconut water processing company located in Kumarakam, Kottayam. It aims to buy coconuts from local farmers, process and package the coconut water in tetra packs, and sell the products. The company's vision is to become India's premier coconut water company offering nutritious drinks to consumers. It plans to target the primary market of kids, teens, youth and working people. CoCofresh will produce three flavors of coconut water under the brand name "Coco Fresh" and distribute them through a network of dealers and shops.
The document is a presentation by Team Myopia about establishing a pure fruit juice company in Bangladesh. In 3 sentences:
The presentation introduces Team Myopia and their plan to start a company that produces 100% natural fruit juices and smoothies from the abundant local fruits in Bangladesh, with an initial focus on litchi juice. It discusses the market opportunity in Bangladesh's growing processed fruit industry, and lays out their business strategy, product details, pricing, distribution, marketing and segmentation plans to launch their litchi juice product line. The team believes their high quality natural juices can capture market share and help make Bangladesh a healthier country.
This marketing plan summarizes the strategy for a new coconut water product called Niro. It will be sold in 250ml, 500ml, and 1L bottles made of glass or cans at prices of 16TK, 30TK, and 58TK respectively. The plan identifies direct competitors as other coconut waters and powders. Target customers are identified as sick people, those who are health conscious, and tourists. The plan outlines objectives, product details, pricing strategy, promotional activities, distribution channels, and manufacturing considerations.
The document provides information on Aridian Orange Juice, a new juice product being launched in Pakistan. The mission is to establish Aridian as the leading local source of healthy energy through freshly squeezed orange juice. The vision is to explore all of Pakistan while ensuring outstanding quality and customer satisfaction. Short term goals include becoming the best new juice shop and turning a profit in the first year.
The document discusses plans for developing and marketing a new coconut water product called Jaul. It will be offered in 250ml, 500ml, and 1 liter glass bottles at price points of Rs. 12, Rs. 18, and Rs. 38 respectively. Market research was conducted to understand customer needs and segment the market. The main target segments are identified as health conscious individuals, sick people, tourists, and general customers. An objective to maximize market share through competitive pricing was set. Promotional strategies including advertising, personal selling, discounts, and public relations were proposed.
Final presentation bottled coconut water “trishna”Ridwan Islam
This document provides details of a business plan for a bottled coconut water company called Pioneer Beverage (Pvt) Ltd. The company will produce and market bottled coconut water under the brand name "Trishna". Key points include:
- The company aims to satisfy consumer demand for beverages in Bangladesh, India, and Pakistan.
- "Trishna" bottled coconut water will be produced using a natural preservation process and sold in plastic bottles of 250ml, 500ml, and 1L sizes.
- Market research found the target markets in Bangladesh, India, and Pakistan are worth $433 million and the company aims to capture market share.
- The marketing strategy will focus on
The document outlines Team CrestMark's marketing plan for a new mango and mint juice called "Joosh" which includes sections on product overview, pricing and distribution strategies, product and communication strategies, segmentation and positioning, competitor analysis, and ATL/BTL communication approaches. The plan provides details on the product, target markets, pricing, distribution channels, promotion and advertising tactics to introduce the new juice product.
A PROJECT REPORT ON “CUSTOMER PERCEPTION AND PREFERENCE OF TROPICANA JUICES”Jyoti Prakash
This project report summarizes a study on customer perception and preferences of Tropicana juices. The objectives are to assess brand awareness of Tropicana in terms of product quality, varieties and company image, and to analyze customer satisfaction. The report provides background on Tropicana, describes its history and manufacturing process. It reviews the juice industry and competitors in India. Literature on consumer quality perception, marketing activities, and packaging changes is examined. The report aims to help Tropicana understand customer perception to improve its products and marketing.
CoCofresh Agro is a coconut water processing company located in Kumarakam, Kottayam. It aims to buy coconuts from local farmers, process and package the coconut water in tetra packs, and sell the products. The company's vision is to become India's premier coconut water company offering nutritious drinks to consumers. It plans to target the primary market of kids, teens, youth and working people. CoCofresh will produce three flavors of coconut water under the brand name "Coco Fresh" and distribute them through a network of dealers and shops.
The document is a presentation by Team Myopia about establishing a pure fruit juice company in Bangladesh. In 3 sentences:
The presentation introduces Team Myopia and their plan to start a company that produces 100% natural fruit juices and smoothies from the abundant local fruits in Bangladesh, with an initial focus on litchi juice. It discusses the market opportunity in Bangladesh's growing processed fruit industry, and lays out their business strategy, product details, pricing, distribution, marketing and segmentation plans to launch their litchi juice product line. The team believes their high quality natural juices can capture market share and help make Bangladesh a healthier country.
This marketing plan summarizes the strategy for a new coconut water product called Niro. It will be sold in 250ml, 500ml, and 1L bottles made of glass or cans at prices of 16TK, 30TK, and 58TK respectively. The plan identifies direct competitors as other coconut waters and powders. Target customers are identified as sick people, those who are health conscious, and tourists. The plan outlines objectives, product details, pricing strategy, promotional activities, distribution channels, and manufacturing considerations.
To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
An Empirical Study of Distribution and Retailer Satisfaction of Varun Bevera...Pramod Kumar
This document provides an overview of PepsiCo and its operations in India. It discusses:
- PepsiCo's global business and Performance with Purpose vision.
- PepsiCo entered India in 1989 and has since grown to become one of India's largest food and beverage businesses through investments, product innovation, and expanding manufacturing and market infrastructure.
- PepsiCo India has a portfolio of snack and beverage brands and focuses on providing both enjoyable and healthier options. It has partnerships with over 24,000 farmers and pioneered sustainable water and environmental practices in India.
The document provides a marketing strategy for Pristine Green Tea. It aims to provide a healthy tea product and gain market share within 5-10 years. Pristine Green Tea will be available in tea bags and three categories with natural and flavored options like detox, zingwing, soothe your tummy, and bedtime bliss. The target segments are health conscious individuals ages 18-40 in major Indian cities. The strategy involves promotional activities like advertising, influencer marketing, sampling, and sponsoring fitness events to increase awareness during product launch and the introduction stage.
The document outlines the marketing mix strategy for a new coconut water product called "DHAB". Key elements of the marketing mix include:
- The product brand is called "DHAB" with a vision of providing natural coconut water. The packaging will be in bottles and aluminum cans with a 6-month shelf life.
- Pricing will be 50 taka for a 500ml bottle and 80 taka for a 1000ml bottle, with cans priced at 60 taka for 250ml. This is competitive with similar products.
- Promotion will include TV, newspaper, billboard ads as well as radio, sales promotions, sales forces, public relations and digital marketing.
- Distribution will utilize
This document summarizes the business plan for Smoothy Juice, a manufacturer and distributor of juices. Smoothy Juice operates as a partnership and produces juices for both business to business and business to consumer sales. Their target customers include children and diabetic people. Their market research involved questionnaires to understand customer needs and wants across India. Their juice products include mango, orange, grapes and vegetable juices. They segment their market by age, sex, income and occupation, with a main focus on diabetic customers. Their mission is to establish Smoothy Juice as a leading healthy energy source with a commitment to values. Their vision is to explore juice distribution across all of India with an assurance of quality.
Lipton and Tapal are two major tea brands in Pakistan. Lipton was launched in 1948 and is now owned by Unilever, while Tapal started in 1947 and is the largest selling local brand. Both offer a range of tea products at different price points. Lipton targets urban areas and focuses on advertising, while Tapal has a strong distribution network and targets both urban and rural markets. Though Lipton has a larger market share, Tapal maintains popularity through quality products and Pakistani identity. Both face competition from each other and other brands.
Final report bottled coconut water “trishna”Ridwan Islam
The document provides an executive summary for a feasibility plan to produce bottled green coconut water called "Trishna". It discusses the company's vision to satisfy consumer needs in Bangladesh, India, and Pakistan with a natural beverage. The initial investment is estimated at $652,174 with a target of producing 0.8 million liters in the first year and making a net profit of $22,760. The summary outlines plans for production, management, financing, and marketing the new product.
The document provides a business plan for Mentzer Company Limited, an Indian corporation that produces freshly blended fruit juices. The plan outlines the company's vision to be a leading producer in India through world-class performance. The mission is to provide healthy juice products with a commitment to making a positive impact. Key objectives include survival, growth, developing a good public image, earning profits, innovating, and satisfying customers. The plan also discusses the company's values, CSR initiatives, products, production process, markets, competitors, and promotional strategies.
Marketing Plan for Tulip green tea companyPrativa Biswas
The document describes Tulip Green Tea, a new line of organic green tea products being launched by Group 6. It will offer three flavors: Lemon Tea, Classic Organic Green, and Tulsi Ginger Tea. The objectives are to produce high-quality, healthy green tea flavors and achieve profit margins over 10%. The marketing plan involves promoting the brand's organic ingredients directly to consumers through various advertising methods. The target markets are college students, young professionals, and health-conscious individuals, who will be attracted by the tea's health benefits. Pricing will use absorption costing and be segmented for different groups. The sales and distribution strategies involve establishing retail, wholesale, and online channels.
The 4Ps of Coca Cola (Marketing presentation)Malik Waseem
Coca-Cola has been operating in Pakistan for over 50 years. It has 6 bottling plants located across major cities and employs 3,500-4,000 people in its head office in Lahore. Coca-Cola utilizes multiple distribution channels including wholesalers and retailers to ensure its products reach over 70,000 customers nationwide. It promotes its brand through various advertising campaigns using print, television, billboards, and digital media, as well as sponsoring popular events. Coca-Cola aims to target all potential consumers in Pakistan by determining competitive pricing strategies and ensuring widespread availability of its products.
What if Coca Cola launches a brand into the market which is yet to be tapped and what effect it will have on its Product Life Cycle? Positioning plays a very important role in creating that niche image in peoples mind. And with host of digital activities it can do wonders. See How in this ppt.
Coca-Cola has had global success through consistent branding and marketing strategies. It entered new markets like India in 1994 by acquiring local brands for distribution. In China, it has grown to become the 3rd largest market for Coke through establishing local bottling plants and tailoring products to culture. Coke uses geographic and demographic segmentation and ensures wide availability through agreements with local bottlers around the world.
C&C Juice plans to establish a sugarcane juice business in Islamabad, Pakistan in 2015. They will produce and sell high quality sugarcane juice. Their marketing strategy involves targeting individual consumers, restaurants, and hospitals through advertising, promotions, and an affordable price. C&C Juice believes their competitive advantages are producing 100% sugarcane juice that is tasty, healthy, and has less fat and calories than other drinks.
PepsiCo's vision is to continually improve the world by creating a better future. Their mission is to be the world's premier consumer products company focused on convenient foods and beverages, producing value for investors and opportunities for employees, partners, and communities. PepsiCo has a 54% market share in Pakistan's soft drink market due to being a traditional brand. They operate in major Pakistani cities through franchises like Shamim and Co, their largest bottler and distributor. Pepsi is the 28th most valuable global product brand and competes primarily with Coca-Cola in Pakistan.
The document discusses the Minute Maid brand of fruit juices owned by Coca-Cola. It provides details on the history and market share of Minute Maid in India. It then focuses on the launch of a new Minute Maid Pulpy Orange juice product, including target markets, production details, marketing strategies, and expansion plans. It ends with an economic analysis and suggestions for the brand.
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
Live positively is Coca-Cola's commitment to sustainability in how they work and live. There are two types of bottling operations in India: company-owned bottling operations (COBO) and franchise-owned bottling operations (FOBO). The document then provides details on bottling processes, consumption patterns of Coca-Cola products in different regions and segments in India, and recommendations to maximize profits and attract talent.
Tasty Fiji Co. (TFC) is a new food manufacturing company located in Fiji that plans to produce a variety of coconut syrup products. TFC aims to target both local residents and tourists by offering high quality coconut syrups made from locally grown coconuts. The company expects to employ 62 staff to produce and distribute the coconut syrups. TFC will focus on establishing a strong customer base in the local market and competing with overseas coconut syrup producers. The company's keys to success will be providing the highest quality products, excellent customer service, a variety of coconut syrup flavors, competitive pricing, and smooth delivery.
To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
An Empirical Study of Distribution and Retailer Satisfaction of Varun Bevera...Pramod Kumar
This document provides an overview of PepsiCo and its operations in India. It discusses:
- PepsiCo's global business and Performance with Purpose vision.
- PepsiCo entered India in 1989 and has since grown to become one of India's largest food and beverage businesses through investments, product innovation, and expanding manufacturing and market infrastructure.
- PepsiCo India has a portfolio of snack and beverage brands and focuses on providing both enjoyable and healthier options. It has partnerships with over 24,000 farmers and pioneered sustainable water and environmental practices in India.
The document provides a marketing strategy for Pristine Green Tea. It aims to provide a healthy tea product and gain market share within 5-10 years. Pristine Green Tea will be available in tea bags and three categories with natural and flavored options like detox, zingwing, soothe your tummy, and bedtime bliss. The target segments are health conscious individuals ages 18-40 in major Indian cities. The strategy involves promotional activities like advertising, influencer marketing, sampling, and sponsoring fitness events to increase awareness during product launch and the introduction stage.
The document outlines the marketing mix strategy for a new coconut water product called "DHAB". Key elements of the marketing mix include:
- The product brand is called "DHAB" with a vision of providing natural coconut water. The packaging will be in bottles and aluminum cans with a 6-month shelf life.
- Pricing will be 50 taka for a 500ml bottle and 80 taka for a 1000ml bottle, with cans priced at 60 taka for 250ml. This is competitive with similar products.
- Promotion will include TV, newspaper, billboard ads as well as radio, sales promotions, sales forces, public relations and digital marketing.
- Distribution will utilize
This document summarizes the business plan for Smoothy Juice, a manufacturer and distributor of juices. Smoothy Juice operates as a partnership and produces juices for both business to business and business to consumer sales. Their target customers include children and diabetic people. Their market research involved questionnaires to understand customer needs and wants across India. Their juice products include mango, orange, grapes and vegetable juices. They segment their market by age, sex, income and occupation, with a main focus on diabetic customers. Their mission is to establish Smoothy Juice as a leading healthy energy source with a commitment to values. Their vision is to explore juice distribution across all of India with an assurance of quality.
Lipton and Tapal are two major tea brands in Pakistan. Lipton was launched in 1948 and is now owned by Unilever, while Tapal started in 1947 and is the largest selling local brand. Both offer a range of tea products at different price points. Lipton targets urban areas and focuses on advertising, while Tapal has a strong distribution network and targets both urban and rural markets. Though Lipton has a larger market share, Tapal maintains popularity through quality products and Pakistani identity. Both face competition from each other and other brands.
Final report bottled coconut water “trishna”Ridwan Islam
The document provides an executive summary for a feasibility plan to produce bottled green coconut water called "Trishna". It discusses the company's vision to satisfy consumer needs in Bangladesh, India, and Pakistan with a natural beverage. The initial investment is estimated at $652,174 with a target of producing 0.8 million liters in the first year and making a net profit of $22,760. The summary outlines plans for production, management, financing, and marketing the new product.
The document provides a business plan for Mentzer Company Limited, an Indian corporation that produces freshly blended fruit juices. The plan outlines the company's vision to be a leading producer in India through world-class performance. The mission is to provide healthy juice products with a commitment to making a positive impact. Key objectives include survival, growth, developing a good public image, earning profits, innovating, and satisfying customers. The plan also discusses the company's values, CSR initiatives, products, production process, markets, competitors, and promotional strategies.
Marketing Plan for Tulip green tea companyPrativa Biswas
The document describes Tulip Green Tea, a new line of organic green tea products being launched by Group 6. It will offer three flavors: Lemon Tea, Classic Organic Green, and Tulsi Ginger Tea. The objectives are to produce high-quality, healthy green tea flavors and achieve profit margins over 10%. The marketing plan involves promoting the brand's organic ingredients directly to consumers through various advertising methods. The target markets are college students, young professionals, and health-conscious individuals, who will be attracted by the tea's health benefits. Pricing will use absorption costing and be segmented for different groups. The sales and distribution strategies involve establishing retail, wholesale, and online channels.
The 4Ps of Coca Cola (Marketing presentation)Malik Waseem
Coca-Cola has been operating in Pakistan for over 50 years. It has 6 bottling plants located across major cities and employs 3,500-4,000 people in its head office in Lahore. Coca-Cola utilizes multiple distribution channels including wholesalers and retailers to ensure its products reach over 70,000 customers nationwide. It promotes its brand through various advertising campaigns using print, television, billboards, and digital media, as well as sponsoring popular events. Coca-Cola aims to target all potential consumers in Pakistan by determining competitive pricing strategies and ensuring widespread availability of its products.
What if Coca Cola launches a brand into the market which is yet to be tapped and what effect it will have on its Product Life Cycle? Positioning plays a very important role in creating that niche image in peoples mind. And with host of digital activities it can do wonders. See How in this ppt.
Coca-Cola has had global success through consistent branding and marketing strategies. It entered new markets like India in 1994 by acquiring local brands for distribution. In China, it has grown to become the 3rd largest market for Coke through establishing local bottling plants and tailoring products to culture. Coke uses geographic and demographic segmentation and ensures wide availability through agreements with local bottlers around the world.
C&C Juice plans to establish a sugarcane juice business in Islamabad, Pakistan in 2015. They will produce and sell high quality sugarcane juice. Their marketing strategy involves targeting individual consumers, restaurants, and hospitals through advertising, promotions, and an affordable price. C&C Juice believes their competitive advantages are producing 100% sugarcane juice that is tasty, healthy, and has less fat and calories than other drinks.
PepsiCo's vision is to continually improve the world by creating a better future. Their mission is to be the world's premier consumer products company focused on convenient foods and beverages, producing value for investors and opportunities for employees, partners, and communities. PepsiCo has a 54% market share in Pakistan's soft drink market due to being a traditional brand. They operate in major Pakistani cities through franchises like Shamim and Co, their largest bottler and distributor. Pepsi is the 28th most valuable global product brand and competes primarily with Coca-Cola in Pakistan.
The document discusses the Minute Maid brand of fruit juices owned by Coca-Cola. It provides details on the history and market share of Minute Maid in India. It then focuses on the launch of a new Minute Maid Pulpy Orange juice product, including target markets, production details, marketing strategies, and expansion plans. It ends with an economic analysis and suggestions for the brand.
Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK.
Live positively is Coca-Cola's commitment to sustainability in how they work and live. There are two types of bottling operations in India: company-owned bottling operations (COBO) and franchise-owned bottling operations (FOBO). The document then provides details on bottling processes, consumption patterns of Coca-Cola products in different regions and segments in India, and recommendations to maximize profits and attract talent.
Tasty Fiji Co. (TFC) is a new food manufacturing company located in Fiji that plans to produce a variety of coconut syrup products. TFC aims to target both local residents and tourists by offering high quality coconut syrups made from locally grown coconuts. The company expects to employ 62 staff to produce and distribute the coconut syrups. TFC will focus on establishing a strong customer base in the local market and competing with overseas coconut syrup producers. The company's keys to success will be providing the highest quality products, excellent customer service, a variety of coconut syrup flavors, competitive pricing, and smooth delivery.
Searle Vitamin Water (Realization of New Category)Khurram Shakeel
The document outlines rules and guidelines for a project presentation, including being attentive during the presentation, asking questions respectfully, and logical arguments being welcome. It notes that the rules do not apply to Mr. Naveed Ilyas. Knowledge and awards will be guaranteed for the best and most relevant questions. The presentation is on the Searle Vitamin Water case study conducted by IoBM students.
The document discusses the fruit beverage market in India and a company called Fruit Bar Inc. that aims to produce organic fruit juices. It provides details on the market size and growth, Fruit Bar's product offerings and target markets, and financial projections that estimate profits will increase from 11 lakhs in the first year to over 35 lakhs in the third year as sales grow.
Production of Fruit Pulp. Mango Pulp, Guava Pulp, Pomegranate Pulp, Papaya Pu...Ajjay Kumar Gupta
Pulp can either mean the soft, moist part of a fruit or is a technical term from the fruit industry. Pulp is a mass of pressed fresh fruit or vegetable matter and not meant for immediate consumption. Pulp is mushy but can contain fruit parts or sometimes even whole fruits.
Pulp is used for the production of jams, marmalades, jellys, sweets, drinks and fillings of baked goods. For preservation pulp can be treated with formic acid, sorbic acid or sulphuric acid. For short-time preservation pulp is sometimes frozen.
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BU On Campus presentation of Apr 19 2011Jeff Allar
The document summarizes information about Stonyfield Farm, the largest organic yogurt company in the world. It discusses the company's founding in 1983 and growth over time, with sales increasing from $2.5 million annually in 1989 to an expected $365 million in 2011. The company now has over 450 employees and produces 750,000 cases per week. Stonyfield offers a variety of organic yogurt and cultured soy products and sees growth opportunities in baby/kids, Greek, and core product lines. The company is committed to environmental sustainability and community support.
Marketing Plan 2014 - Final Project Intrax
Project - Introduce a new brand of bottled water.
Our project was Kids Water, a sparkling water with flavor for kids. New substitute beverage of soft drinks for kids.
Paper boat 2019 market analysis (factor analysis))Ramanjeet Singh
Paper Boat is a brand of traditional Indian beverages produced by Hector Beverages. It focuses on natural ingredients and flavors from local fruits. The survey found that while taste was rated positively, many felt it was not good value for money due to the price. Most respondents were familiar with the brand and willing to recommend it, but awareness could still be improved. The product is seen as reliable but some thought it was overpriced. Offering discounts and improved promotion could help increase repeat purchases.
PepsiCo is a large, global food and beverage company with revenues of $27 billion annually. It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo owns popular brands like Pepsi, Lay's, Gatorade, Tropicana, Quaker Foods and others. The company has over 143,000 employees worldwide and its brands are available in nearly 200 countries. PepsiCo's mission is to be the premier consumer products company focused on convenient foods and beverages by producing healthy financial returns and growth opportunities.
Harvard Business School Association PresentationChris Lischewski
Bumble Bee Seafoods is a leading seafood company in North America with over 100 years of history. It has six strategic growth initiatives to drive long-term success, including a focus on innovation through new products like Bumble Bee SuperFresh. Consumer trends support growth in categories like value-added frozen seafood. While Bumble Bee's base shelf-stable business remains strong, total category sales have declined. The company addresses sustainability through partnerships and initiatives to support fisheries management and reduce environmental impact.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
Frooto Presentation
Report Presentation on Market Survey of FROOTO INDUSTRIES (PVT) LTD.
Link For:
Survey Questions, Survey Results and other stafs.
https://drive.google.com/open?id=0B-f7V3boK_EoaHRVRHFQUTE1X0U
Email adress: riaz.burhan95@gmail.com
The document discusses the soft drinks market in India, which is dominated by carbonated soft drinks from Pepsi and Coke. However, the market is shifting from carbonated drinks to milk-based drinks (MBDs) and fruit juices due to health concerns. Amul dominates the MBD segment with its flavored milks, while Dabur and PepsiCo control around 80% of the fruit juice market. The document analyzes the marketing strategies and characteristics of these segments, concluding there is still scope for growth in the MBD category as Amul has only tapped a small part of the potential market.
This document provides information about Frugua, a newly introduced flavored water brand in Pakistan. It includes the mission statement, ingredients, flavors offered, and details about the product's benefits such as being energizing and helping to maintain a proper diet. It also discusses Frugua's target market of health conscious consumers aged 10-45, and analyzes the market size, competitors, strengths, weaknesses and opportunities. The marketing mix of product, price, place, and promotion strategies are outlined.
This document discusses germinated and malted foods and their potential for economic growth in India. It provides background on the size and growth of the Indian food market. Malted foods are popular health drinks and functional foods in India, with the malted foods market valued at $1.2 billion in 2016 and projected to reach $3 billion by 2022. The document outlines the malting process and types of malts. It also discusses regulations and standards for malt-based foods in India as well as opportunities and challenges for the industry.
PURITY is launching a new coconut water product in the urban market. Coconut water meets consumers' demands for natural, additive-free beverages. PURITY's target markets are health conscious individuals (32%), sick people (43%), tourists (3%), and the general public (22%). Marketing will emphasize the product's quality, price, and taste. The objectives are to increase market share and sales while achieving profitability within 15 months. The marketing mix includes competitive pricing, nationwide distribution, television and print advertising, and good customer service. Research shows the product has potential for success due to its innovation and ability to meet consumer needs.
The key points of the document are:
1. The document presents a marketing plan for the flavored water brand Fruit2O, with the goal of increasing sales by 16% and establishing it as women's preferred choice.
2. The plan includes national print, television, billboard, and direct mail advertisements targeting women ages 18-34, utilizing a $16 million budget.
3. The campaign's theme is "Embrace Simplicity" and focuses on how Fruit2O offers a simple yet flavorful and healthy alternative to water.
This slide is all about soft drinks sector in India.How pepsico,cocacola & Pearlagro doing there business in India.Also their market share,product range,brand competence etc.
The document discusses trends in sustainable and organic food and beverage practices for hotels and restaurants. It notes that local sourcing, nutrition, and sustainability are top trends according to restaurant industry surveys. Going organic and local has environmental benefits and appeals to customers who are increasingly concerned about these issues. Challenges include higher costs, but benefits include improved image and customer loyalty.
Similar to Fiji Bu Marketing Plan Presentation - MBA 437 (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
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- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
2. A g e n d a
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Introduction
Controls
Situation Analysis
Financial Analysis
Marketing Strategy
Conclusion
3. I n t r o d u c t i o n
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Who we Are
What we Do
Market Objective
Product Aim
The Elite Corporation, a registered and
operating entity in Fiji, is considering
the introduction of Organic Coconut
Water into the Fijian Domestic market.
The corporation has its head office
operating out of Suva, Fiji and
processing plants in Savusavu and
Nadi.
The Corporation actively processes
coconut products for the Copra Industry
in Fiji and is looking at diversifying the
product market for coconut.
.
Coconut water which we believe will be
the game changer in the coconut
industry in Fiji. Since a local product
has never been produced and marketed
in the domestic market, the aim of the
corporation is to analyze the demand
and supply market for the raw &
processed product.
The Primary marketing objective is to
establish Fiji-Bu in the domestic market
as a premium brand, capturing up to
30% of the market within the year of
release.
4. S i t u a t i o n A n a l y s i s - B a c k g r o u n d
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The Elite Corporation is in the business of processing coconut products in Fiji for both
domestic and international market. With the shift of the urban population towards more
health conscious, the consumption of organic and natural products has increased, and with
the current pandemic situation of COVID-19, accessibility and availability plays a key role.
The Elite Corporation believes that by introducing bottled coconut water into the domestic
market will provide the competitive edge over other players in the coconut industry.
The target segment for Fiji-Bu will be the domestic urban population, which according to the
2017 Fijian Census stood at 494,252.
5. S i t u a t i o n A n a l y s i s - M e t h o d o l o g y
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Primary Research - Questionnaire
Market Survey via questionnaire to identify market
offering and demand
Primary Research - Interview
Interview with the producers in the Copra Industry
Secondary Research – Journals
Journal Articles reviewed with respect to Marketing
and Coconut water production
Result Analysis
Analysing the primary & secondary research to
develop marketing strategy
01
02
03
04
6. S i t u a t i o n A n a l y s i s - S W O T
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S
Strengths
O
Opportunity
W
Weakness
T
Threats
• Availability of Natural Organic Green Coconut
• Support of Product via health initiatives from
Govt
• Nutritional value of Coconut water
• Year-round availability of Green Coconut
• Limited supply of coconuts within a single
variety to achieve production targets
• Aging trees which has led to decline of general
supply of Green Coconuts
• Taste preferences
• Promoting as a healthy alternative to soft
drinks
• Increase framer engagement
• Government initiatives for setting up
agricultural farms
• Engaging rural women for setting up
plantations
• Natural Disasters
• Pests & Diseases
• Planation locations hindering logistics
• Competition within the copra industry for
other coconut products
• Exports and substitute products
7. S i t u a t i o n A n a l y s i s - C o m p e t i t i o n
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Carbonated Drinks
Competition includes
• Coke
• Jucy Bottle(1L)
• Pepsi
Bottled Water
Competition includes
• Fiji Water
• Aqua Safe
• Vai Wai
• Aqua Pacific
Fruit Juice
Competition includes
• Just Juice
• Fru-Bu
• Tang
• Imported Coconut Water
Green Coconut Vendors
Competition includes
• Road side vendors
• Bulacino Café
• Weta Café
• Hotels
8. S i t u a t i o n A n a l y s i s - C o m p e t i t i o n
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Kara Coco – Imported
Available at:
• New World
• Fresh Choice
• Kundan Singh
Joe’s Classics – Imported
Available at:
• Fresh Choice
• Extra Supermarket
Parrot
Available at:
• Cost-U-Less
Parrot - Bottled
Available at:
• Extra Supermarket
9. S i t u a t i o n A n a l y s i s – M a r k e t R e s e a r c h
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Market Survey was conducted via Google Forms to gauge demand in the domestic market for bottled coconut water.
A total of 200 Google forms were sent out of which
160 responded back
The gender distribution was 50% female and 50% male
160
18 yrs to 24 yrs 7%
25 yrs to 34 yrs 41%
35 yrs to 44 yrs 43%
45 yrs to 55 yrs 6%
above 55 yrs 3%
Age Distribution
10. S i t u a t i o n A n a l y s i s – M a r k e t R e s e a r c h
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15%
58.8%
31.9%
40%
11.9%
Carbonated Drinks (Coke / Fanta / Sprite / Pepsi
etc.)
Bottled Water
Fruit Juice (Pulpy / Fru Bu / etc.)
Coconut
Others
Beverage Preference
11. S i t u a t i o n A n a l y s i s – M a r k e t R e s e a r c h
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Central
72%
Eastern
2%
Northern
10%
Western
16%
Geographic Distribution
62.2%
32.7%
50.6%
14.7%
Supermarket Chains
Markets
Local Shops
Canteens
Prefered location for purchase of bevrage
Rarely (10% of the time)
3% Occastionaly (30% of the time)
11%
Sometimes (50% of the time)
15%
Frequently (70% of the time)
35%
Usually (90% > of the time)
36%
Frequency of consumption
12. S i t u a t i o n A n a l y s i s – M a r k e t R e s e a r c h
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50% of the individuals are not aware of the bottled coconut water in the market. 46% are aware with 4% not sure
Awareness
of
Product
69% of the individuals are interested in purchasing locally produced bottled coconut water, 11% are not interested
with 21% not sure about the purchase
Interested
In
Local product
78% of the individuals are willing to spend $2.00, 28% willing to spend $3.00, with 2% willing to spend $4.00 for a
350ml locally produced bottled coconut water
Willingness
to
Spend
44% of the individuals prefer Glass bottle, 41.5% prefer Plastic bottle, 18.9% prefer Tetra Packs, with 13.8% prefer
Can for locally produced coconut water.
Package
Preference
46.9% of the individuals prefer 500ml, 38.8% prefer 1Liter, 22.5% prefer 350ml, with 7.5% prefer 2Liter package sizes
for locally produced coconut water.
Package
Size
Preference
87.5% of the individuals are aware, 6.9% are not aware , and 5.6% are uncertain of the nutritional value of coconut
water.
Awareness
Nutritional
Value
79.4% of the individuals are influenced, 11.9% are not influenced, and 8.8% are uncertain on the influence of
nutritional value of a product and its importance on the purchase.
Purchase by
Nutritional
Value
13. S i t u a t i o n A n a l y s i s – M a r k e t R e s e a r c h
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Rarely (10% of the time)
2%
Occastionaly (30% of the
time)
6%
Sometimes (50% of the time)
20%
Frequently (70% of the time)
30%
Usually (90% > of the time)
42%
Frequency of purchase of locally produced coconut water if
available
Yes
89%
No
4%
Maybe
7%
Potential for Fiji to Produce Coconut Water
14. S i t u a t i o n A n a l y s i s – M a r k e t R e s e a r c h
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To better understand Supply of Green Coconut, Interviews were held with
Mr. Alvin Sharma – CEO Fiji Agricultural Marketing Authority
“ Fiji does have potential for Coconut Water. If product is to be developed, target market would be the high-end
consumers and promoting Coconut water as a premium product. The challenge that will be faced will be the supply
of green coconuts as there is no specific coconut farms. Farming can be done in arears which are less prone to natural
disasters, however, transportation and logistics will be an issue. With the current pandemic situation and Govt.
assistance, Farmers would be more enticed to enter the coconut farming”
Mr. John Deo – General Manager Fiji Coconut Millers PTE Limited
“Currently we are purchasing dried nuts from farmers which is used as raw material to process coconut oil. At this
stage we are producing edible coconut oil and Virgin Coconut oil which caters for the domestic and international
market. Feasibility studies have been conducted with regards to coconut water production and as a out, farmers may
be more enticed to supply green coconut if the price for same is increased. Of course, this has to be inline to the
roadside vendors. Supply will be an issue due decline after natural disasters and the current pandemic situation.”
Mr. Raj Sharma – Board Chairman Fiji Coconut Millers PTE Limited
“As the major issue is the supply of coconut, offering a premium price for green coconut would be an incentive for
farmers to go into the coconut industry. The industry is ready to assist farmers to get on board to produce coconut
water. Further assistance can be provided via SPC with target specific to rural women to assist in setting up farms. To
ensure that coconut water retains its fresh taste, processing plants need to be setup near the farms. Farms can be
located in Nadi and Savusavu areas to cater for the tourists and hotel needs.”
15. S i t u a t i o n A n a l y s i s – J o u r n a l R e s e a r c h
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Yield
There many hybrid cultivars for coconut water including the
Green Dwarf, King Coconut, Aromatic Green Dwarf and Chowgat
Orange Dwarf (Burns, et al., 2020). The high yielding coconut
water varieties are critical to a successful and sustainable
production of coconut water
Stability & Preservation of Coconut Water
Coconut water stability is critical to ensure it can be made into a
commercial product and can be packaged for long term storage.
It is important to note that additives (L-ascorbic acid, potassium
sorbate, and sodium sulfite) would be required to ensure the
coconut water is sterile and stable (Burns, et al., 2020).
various processing methods affect the chemical composition of
the coconut water. It was also found that when the Sulfite
additive was used in combination with a thermal treatment to
136 degree Celsius, the coconut water pinking effect did not
occur and also the levels of the key organic compounds were
unaffected (Burns, et al., 2020).
Factors affecting Quality
1. Soil Type
2. Growing Region
3. Fertilizer Application
4. Environmental Conditions
5. Variety and Cultivar
6. Stage of Maturity at harvest
Food Code
The Codex Alimentarius, or "Food Code" is a collection of
standards, guidelines and codes of practice to ensure food is safe
and can be traded (FAO, 2021). There are presently no Codex
Alimentarius standard for coconut water hence there is no
composition standard for coconut water including its production
and preservation. Since the there is no international standard for
coconut water, it has been said that commercial coconut water
could be adultered using Sugars, Milk proteins, Emulsifiers,
Artificial Colours, Sweeteners, Preservatives, Water and other
Fruit juices (Burns, et al., 2020). These could cause coconut water
to have allergens (such as milk proteins) present that could harm
people with milk allergies (Burns, et al., 2020)
16. S i t u a t i o n A n a l y s i s – J o u r n a l R e s e a r c h
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Impact of colour on Marketing
Color is ubiquitous and is a source of information. People make
up their minds within 90 seconds of their initial interactions with
either people or products. The use colors to increase or decrease
appetite, enhance mood, calm down customers, and reduce
perception of waiting time, among others.(Singh,2006). Studies
have found colors play role in appealing to customers and how
they perceive the product.
Marketing in COVID-19
Based on the study conducted by (Kang, et al., 2021), the
following strategies can be implied for Business-to-Business
Marketing:
1. Avoid myopia of marketing and cash flows in a crisis
2. Rapid response to new customer needs through innovation
and new offerings
3. Don’t assume that interfirm relationships will remain stable
4. Anticipate a changing world with better offerings
5. Build on firm’s strengths for marketing strategy formulation
Marketing with Porter’s Strategies
Based on the book Competitive Strategy(1980) and Competitive
Advantage(1985), Michale Porter identified 3 generic strategies
(Wright, 1987):
1. Cost Leadership
2. Differentiation
3. Focus
Porter's argument is that successful businesses should compete
based on one or the other of the generic strategies: cost
leadership, differentiation, or focus. (Wright, 1987)
17. M a r k e t i n g S t r a t e g y – P r o d u c t M i x
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Product
Price
Promotion
Place
• A unique product which would be the
differentiator in the market for sports and health
drink.
• Size and packaging offering with different sizes
for various segments of the market
• Organic and locally produced to promote Fijian
Grown and Produced inducing sense of
patriotism.
• Product name Fiji-Bu to associate local identity.
• Price mix to consider the objectives which are: Survival,
Max current profit, and Max market share.
• Price to be set to yield the best rate of return. Premium
pricing to be placed in tourist & hotel market.
• Price to be within the competitive range with competitors
• Discounts would be offered on case-by-case bases and
offered once product has been established.
• Fiji-Bu product will be placed in major retail
stores, supermarkets and local canteens to
provide easy of access to customers
• Distribution to be targeted mostly in Urban
Centers, Hotel chains, and tourist hot spots.
• Gyms, Schools, and Sports events
• Adverts to be placed on TV’s, Social media,
Billboards and magazines.
• Sampling of product at popular retail
stores
• Celebrity endorsements
• Corporate partnership with Fiji Airways &
Fiji Rugby
18. M a r k e t i n g S t r a t e g y - B r a n d i n g
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Color
Image
Slogan
Word Usage
Based on research, color plays a role in
perception of the brand with the
customer. As such, the use of:
• Green color to resonate the product
as a healthy drink.
• Blue associated with water,
tranquility, and reliability.
• Pink associated with nurturing and
calming.
Using the actual image of a green
coconut to relate to the product the
customer would expect. The pink
Hibiscus added to give a more local
touch.
Use of the word Fiji and Bu respectively:
• Fiji – to market the product as a local
produce and incite sense of patriotism.
• Bu – indigenous word for coconut water.
Promotes relationship with the locals. Easy
word which tourist can relate to with their
experience of having a refreshing drink by
the beach.
Taste of Paradise – aimed at promoting
the enjoyment of Fiji’s beaches and
pristine clear waters with the Coconut
water quenching the summer heat.
19. M a r k e t i n g S t r a t e g y – P r o d u c t O f f e r i n g
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Fiji Bu 250ml
Tetra Pack for convince. Package
design suitable for school
students.
$1.25
Fiji Bu 350ml
Glass Bottle for the premium market.
Mostly for tourist, hotels and Café.
$1.75
Fiji Bu 1L
Plastic Bottle for larger
consumption. Suitable for home
and bar use.
$5.00
20. M a r k e t i n g S t r a t e g y
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Strategy 1
• Pricing based on Litre, allows
leeway for Competitive
Placement
Strategy 2
• Implementing TQM
• ISO Certification
• Explore International Markets
Strategy 5
• Community Engagement
Strategy 4
• Partnership with Tourism Industry
players
• Offer to have Fiji-Bu as part of Fiji
Airways inflight refreshment
21. F i n a n c i a l A n a l y s i s
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Ye ars
Cost of Production (per Liter) 1 2 3 4 5
- Price of nut $ 0.60 $ 0.65 $ 0.75 $ 0.80 $ 0.85
- Proce ssing $ 1.50 $ 1.50 $ 1.60 $ 1.60 $ 1.70
- Additional $ 0.20 $ 0.20 $ 0.20 $ 0.20 $ 0.20
Total cost of Production $2.30 $2.35 $2. 55 $2. 60 $2. 75
Marketing & Logistics $1. 00 $1. 00 $0.80 $0.80 $0.80
Sale Price (per Liter) $5. 00 $5. 20 $5. 50 $5. 60 $5.85
Profit (per Liter) $1. 70 $1. 85 $2. 15 $2. 20 $2.30
Sales Volume( Units) Financials
Year % Growth 250ml 350ml 1 Litre Total Volume(Litres) Revenue Variable Cost Fixed Cost Profit
1 10000 25000 15000 30000 $150,000 $99,000 $100,000 $-49,000
2 18000 36000 32000 54500 $283,400 $182,575 $100,000 $825
3 5 18900 37800 33600 57225 $314,737.5 $191,703.75 $100,000 $23,033.75
4 8 20412 40824 36288 61803 $346,096.8 $210,130.2 $100,000 $35,966.6
5 10 22453.2 44906.4 39916.8 67983.3 $397,702.30 $241,340.715 $100,000 $56,361.59
22. F i n a n c i a l A n a l y s i s
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$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
1 2 3 4 5
Year
Revenue and Break even Projection
Fixed Cost
Variable Cost
Total Cost
Revenue
23. I m p l e m e n t a t i o n C o n t r o l s
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1
2
3
4
Annual Plan Control
• Monthly, Quarterly, and Annual sales report to provide analysis of the product demand levels (
Quantity and price). The demand levels will assist with planning promotion, stock ordering and
planning for future sales targets for the marketing team.
Efficiency Control
• Measuring the of promotions, media production costs.
• Ensuring efficient turnaround times for orders and issues
• Improving logistics and supply chain.
Profitability Control
• Monthly & Quarterly monitoring of the arears that are generating revenue and where losses are
occurring.
• Identifying opportunities for expansion, reduction and marketing activities
• Product Promotion on specific events and seasons
Strategic Control
• Business & Consumer relationship for ensuring product visibility and promoting brand loyalty
• Market research to ensure competitive advantage is always maintained over competitors.
• Supplier & distributor relationship to ensure stock and preference in the market.
24. C o n c l u s i o n
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Potential to expand production and export capacity – International market and the Pacific
Development of a premium value and organic Fiji product
There is strong demand for Fiji Bu in the local market - Market Survey
Use of Idle land for value adding agriculture product and rural development.
Involvement of rural farmers in employment and income generation
Diversification potential – Rehydration and electrolyte drink, Non-Lactose
Excellent climate and soil conditions for production
25. R e f e r e n c e s
enjoy the taste of paradise
• Burns, D. T., Johnson, E. & Walker, M. J., 2020. Authenticity and Portability of Coconut Water - a Critical Review. Journal of AOAC International, 103(3), pp. 800-806.
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