Shezan is launching a new fruity candy product in the Pakistani market. The candy will be available in various fruit flavors like apple, mango, orange, banana, strawberry, guava, and blackberry. It will also be offered in a sugar-free caramel flavor. The candy will target kids and teens and will be priced at 200 rupees per pack of 60 pieces. Shezan will promote the new product through newspapers, magazines, radio, television, promotional events, brochures, and billboards. The candy will compete with other candy brands in the growing Pakistani candy market.

1. Click to edit Master title style
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2. Topic
Is Launch A New Product
IN A company

3. We Great full to Ma’am FOZIA for
giving us such opportunity, To polish
our skills towards marketing

4. Audien
ce
Attenti
on
Efforts By:
AQSA NAWAB

6. Company logo
Represent
Red colour:
Is a symbol of pride &
strength.
Yellow colour:
It represent youth , fun &
happiness.

7. Why We Chose Shezan ????
While Shezan facing a lot of
controversies..

8. Reasons;
 Shezan is a Pakistani brand,
 It Represent Pakistan in international market,
Compete with International brand Products like
All pure compete with Nestle Nesfruita
Regular bottle juice Compete with Coca-Cola or Pepsi.

9. About Company

10. Established on 13 May 1964 as a private Ltd
company.
Joint venture of Shahnawaz Group of Pakistan
and Alliance Industrial Development Corporation
of USA in 1964.
1971 Shahnawaz Group purchased all the shares
of Alliance Industrial corporation.
Engage in Import & Export .
Export unit is at Karachi established in 1981.
It is now ISO 9001 & 2000 certified company.

11. MISSION IS “ TO BE THE LARGEST FOOD
PROCESSING UNIT HAVING DEVELOPED &
INSTALLED THE CAPACITY TO MEET THE
COUNTRY’S LOCAL AS WELL AS EXPORT
NEEDS.”

12. “TO BE KNOWN AS LEADER OF QUALITY
PRODUCTS IN THE REGION.”
DEDICATION TO QUALITY IS A WAY OF LIFE AT OUR COMPANY .

13. Provide the quality fruit juices.
Provide the quality fruit & vegetables
food products.
Become a leader in the beverage
industry.
Interest in the established project &
new products
• Product B
• Feature 1
• Feature 2
• Feature 3

14. Product line:

15. What is Product Line???
A group of related products manufactured by a single
company.

16. Product Line
Twist
All pure
Sauces
Jams
NR & RGB
Family packs
Syrups
Ispagol

17. What is BCG matrix???

18. Shezan BCG Matrix

19. Launch A New Product

20. Shezan fruity candy
Taste of real Fruits

21. About Product
Product Name:
Shezan fruity candy
Product logo:
Product Slogan:
Taste of Real fruit

22. What is Product life cycle???
The new product process through
sequence of stages from introduction
to growth, maturity, decline. This
sequence is known as product life
cycle.

23. Life cycle of Shezan Fruity Candy
Sale: low
Costs: High per customer
Profit: Negative
Marketing objective: creating product awareness
Product: Candy
Price: 200 Rs/- per 60 packets
Distribution: National market
Advertising: Build awareness among early
adaptors

24. What is Marketing Mix ???
Is a set of controllable tactical marketing tools that are
product , price , placement & promotion . Also called 4’Ps.

25. “ Product”
Our product would be offered in
different fruits flavors like
Apple
Mango
Orange
Banana
Strawberry
Guava
Blackberry.
All flavors are available in one
packet of 60 items.
Also available in sugar free caramel
flavor.

26. “Price”
Shezan fruity candy
introduced in the
market at 200 Rs/-
pack of 60 items.
A margin of Sale
tax or wholesalers
or retailer will be
kept.

27. “Place”
 Our product would be launch in first
National Market.
 Will be available in every major store in the
market.
Our distribution channel length would two
level distribution that will include
manufacturer, wholesaler, retailer, customer.

28. “Promotion”
 Newspapers
Magazine
Radio
Television
Promotional events
Broachers
Bill boards
Our promotion strategy would include promoting
Product by giving free candies to the customers
only in selected stores.

29. What is Channel Of Distribution???
“THE CHANNEL OF
BUSINESS OR
INTERMEDIARIES
THROUGH WHICH A
GOOD OR SERVICIE
PASSES UNTIL REACHES
THE END CONSUMER.”

31. Strength weakness
Shezan is brand name &
customer are the main strength .
By campaigns or promotions
are best tool for luring customer.
Opportunity
 Sale of the company is
increasing with the passing of
time so customers are also
become their opportunity.
 Related to new products if we
expand our variety that offer
to customer.
 A s such Shezan has no weakness
because they are utilizing their
resources fully .
 But here we introduced new product .
Candy market are highly competitive
and hence limited scope of increase
market share.
Threats
 As such Shezan has no threats
but they consider MITCHEEL’s
,Nestle their competitors.
 But in candies a lot of
companies give them
competition.

33. Market Segmentation
DemographicGeographic
National
International
Kids
Teens
Etc

34. customer Target

35. Positioning is what the customer believes about your
product’s values , features & benefit.

36. Product positioning
 Shezan is already a brand name, Introducing new product
Name “ Shezan Fruity candy” Offering all fruits flavor.
 Through positioning we will tell customers how many benefits
they get from our new product.
 Different taste from existing market product.
 Also available in sugar free .
 Everyone who is health conscious or may be diabetic person
may have it.

37. Competitors