Varun Beverages Limited is engaged in bottling and distribution of Pepsi products. It has license agreements to supply beverages in various territories across India and Nepal. The company manufactures carbonated and non-carbonated drinks along with packaged drinking water under the Pepsi brand. It operates 9 bottling plants and distributes products through a network of distributors and retailers. The document provides an overview of Varun Beverages' company profile, history, products, organizational structure and distribution network. It also outlines the objectives and aims of the company in driving local market success.
This document provides an overview and introduction to Varun Beverage (International) Ltd and PepsiCo. It discusses the history of soft drinks and PepsiCo, the brands and products offered by PepsiCo in India including Pepsi, 7UP and Aquafina. It also provides details about the Japuria Group, RKJ Group and Varun Beverage Ltd, including information about the Goa plant. The document contains sections on the competitive landscape between Pepsi and Coke, promotions of the company, a SWOT analysis and achievements/awards. It includes tables of contents and executive summary.
Varun Beverages Ltd is a manufacturer and distributor of PepsiCo beverages in India and several other countries. It has a long-standing partnership with PepsiCo and is the sole PepsiCo franchisee in many regions. The document discusses VBL's business model, financials, growth opportunities and risks. It recommends accumulating VBL shares based on its franchisee business, experienced promoters, premium valuation due to sole PepsiCo distributor status in India, and new product launches like the energy drink Sting. The stock is seen as having long term upside potential of 70-80% over 3-4 years.
This document provides an overview of a study on customer perception of beverages with reference to Pearl Bottling Pvt Ltd in Visakhapatnam. It includes an introduction describing the soft drink industry and need for the study. The objectives are to analyze Pearl Bottling's market share and brand performance, evaluate product potential, and provide suggestions. It also provides background on Pearl Bottling's origin, products, organizational structure, and awards. The methodology involves primary data collection through retailer questionnaires and secondary data collection from company records and publications. The study is limited to three areas and does not consider consumer perception or seasonal fluctuations.
The report analyzes Varun Beverages Ltd.'s sales promotion strategies, distribution channels, and relationship with PepsiCo. It finds that Pepsi and Mountain Dew are the top-selling brands and recommends increasing sales of other brands through retailer incentives and promotions. The report also evaluates a display scheme and concludes PepsiCo should maintain inventory during peak seasons to avoid stockouts.
This document provides an overview of Varun Beverage (International) Ltd and PepsiCo's operations in India. Some key points:
- Varun Beverage Ltd is a franchise of PepsiCo and manufactures Pepsi brands in India.
- PepsiCo entered the Indian market in 1989 and has since grown to become one of the largest food and beverage companies in the country.
- PepsiCo owns and operates 40 bottling plants in India and sells over 200 million cases annually, generating $700 million in retail sales.
- PepsiCo's major brands sold in India include Pepsi, 7UP, Mirinda, Mountain Dew, Lay's, Doritos, Tropic
PepsiCo is a Fortune 500 company that manufactures and markets food and beverage products globally. It was founded in 1898 and is headquartered in Purchase, New York. PepsiCo's portfolio includes brands such as Pepsi, Frito-Lay snacks, Gatorade, Quaker foods, and Tropicana. The company has a mission of producing convenient foods and beverages while creating value for shareholders, employees, partners, and communities. It operates through six global divisions and has a presence in over 150 countries worldwide.
This document provides an overview and introduction to Varun Beverage (International) Ltd and PepsiCo. It discusses the history of soft drinks and PepsiCo, the brands and products offered by PepsiCo in India including Pepsi, 7UP and Aquafina. It also provides details about the Japuria Group, RKJ Group and Varun Beverage Ltd, including information about the Goa plant. The document contains sections on the competitive landscape between Pepsi and Coke, promotions of the company, a SWOT analysis and achievements/awards. It includes tables of contents and executive summary.
Varun Beverages Ltd is a manufacturer and distributor of PepsiCo beverages in India and several other countries. It has a long-standing partnership with PepsiCo and is the sole PepsiCo franchisee in many regions. The document discusses VBL's business model, financials, growth opportunities and risks. It recommends accumulating VBL shares based on its franchisee business, experienced promoters, premium valuation due to sole PepsiCo distributor status in India, and new product launches like the energy drink Sting. The stock is seen as having long term upside potential of 70-80% over 3-4 years.
This document provides an overview of a study on customer perception of beverages with reference to Pearl Bottling Pvt Ltd in Visakhapatnam. It includes an introduction describing the soft drink industry and need for the study. The objectives are to analyze Pearl Bottling's market share and brand performance, evaluate product potential, and provide suggestions. It also provides background on Pearl Bottling's origin, products, organizational structure, and awards. The methodology involves primary data collection through retailer questionnaires and secondary data collection from company records and publications. The study is limited to three areas and does not consider consumer perception or seasonal fluctuations.
The report analyzes Varun Beverages Ltd.'s sales promotion strategies, distribution channels, and relationship with PepsiCo. It finds that Pepsi and Mountain Dew are the top-selling brands and recommends increasing sales of other brands through retailer incentives and promotions. The report also evaluates a display scheme and concludes PepsiCo should maintain inventory during peak seasons to avoid stockouts.
This document provides an overview of Varun Beverage (International) Ltd and PepsiCo's operations in India. Some key points:
- Varun Beverage Ltd is a franchise of PepsiCo and manufactures Pepsi brands in India.
- PepsiCo entered the Indian market in 1989 and has since grown to become one of the largest food and beverage companies in the country.
- PepsiCo owns and operates 40 bottling plants in India and sells over 200 million cases annually, generating $700 million in retail sales.
- PepsiCo's major brands sold in India include Pepsi, 7UP, Mirinda, Mountain Dew, Lay's, Doritos, Tropic
PepsiCo is a Fortune 500 company that manufactures and markets food and beverage products globally. It was founded in 1898 and is headquartered in Purchase, New York. PepsiCo's portfolio includes brands such as Pepsi, Frito-Lay snacks, Gatorade, Quaker foods, and Tropicana. The company has a mission of producing convenient foods and beverages while creating value for shareholders, employees, partners, and communities. It operates through six global divisions and has a presence in over 150 countries worldwide.
Market Research on Distribution System of Pepsi Project ReportAbhishek Keshri
This document provides an overview of a market research project on the distribution system of Pepsi in Ranchi, India. It includes an acknowledgement, declaration, executive summary, list of figures and tables, and index. The executive summary indicates that the project's objectives were to understand Pepsi's market strength, distribution system, sales levels relative to Coke, and market share percentages in Ranchi. Research methods included questionnaires, interviews, and secondary data collection. Key findings showed that 55% of retailers felt Pepsi's distribution was better, and it was the market leader in several Ranchi areas. However, Pepsi stood last in terms of profit for retailers.
An Empirical Study of Distribution and Retailer Satisfaction of Varun Bevera...Pramod Kumar
This document provides an overview of PepsiCo and its operations in India. It discusses:
- PepsiCo's global business and Performance with Purpose vision.
- PepsiCo entered India in 1989 and has since grown to become one of India's largest food and beverage businesses through investments, product innovation, and expanding manufacturing and market infrastructure.
- PepsiCo India has a portfolio of snack and beverage brands and focuses on providing both enjoyable and healthier options. It has partnerships with over 24,000 farmers and pioneered sustainable water and environmental practices in India.
This document provides a project report on the sales and promotion of Pepsi in India. It includes an introduction to PepsiCo as a company, outlining its history dating back to 1893. It then discusses PepsiCo's entry into the Indian market in 1989 and the challenges it initially faced. The report also includes sections on the company's organizational structure, research methodology used in the project, findings from analysis, conclusions and recommendations. The objective of the project was to analyze Pepsi's market share in Delhi and assess opportunities to increase sales.
This document provides a summary of PepsiCo's strategy to expand its retailer base in the Mangalore region of India in order to achieve sales growth targets. It first gives an overview of the soft drink industry and PepsiCo's company profile. It then analyzes PepsiCo's current distribution channels and identifies that expanding its "C-class" retailer base, which comprises small convenience stores that currently do not sell Pepsi, as a way to increase market share. The document outlines a process to understand why these retailers do not currently sell Pepsi and what customer preferences are. It indicates that analyzing past survey and customer data can help assess the reasons for this and inform PepsiCo's strategy to address the problem and expand its
Project report of coca cola summer internshipSourab Kesar
The document discusses the Coca-Cola Company and its operations in India. It provides background on Coca-Cola being founded in 1886 and now operating in over 200 countries. In India, Coca-Cola operates through Hindustan Coca-Cola Beverages Private Limited and has a sophisticated production and distribution system to sell over 400 beverage brands. The document also covers the FMCG industry and beverage industry in India, segmentation of beverages, and Coca-Cola's values, vision, and organizational structure for its India operations.
A project report on how to increase sale of pepsicoProjects Kart
This document provides background information on a project report about increasing sales of PepsiCo products in the Noida region of India. It includes details about the history of soft drinks and PepsiCo, the company profile, and PepsiCo's introduction to the Indian market. The project report was submitted in partial fulfillment of a master's degree in marketing management.
Report on Pepsico India Market Research AnalysisAshish Pandey
This document provides a market analysis report on PepsiCo India Limited submitted by a group of students. It summarizes PepsiCo's market share and positioning in India, describing its product portfolio, pricing strategies, distribution network, promotional activities, and competition in the market. Porter's five forces analysis indicates PepsiCo faces strong competition and threat of substitutes but has bargaining power over suppliers. The company targets youth through segmentation and campaigns.
This document provides information about Swastik Fruits Product Private Limited, including its:
- Organizational structure, which follows a bureaucratic structure with standardization of tasks and a hierarchical concept of subordination.
- Product range including Frooti, Appy, Appy Fizz, and Bailley.
- Industry involvement in manufacturing, trading, exports, consultancy, mining, power plants, and more.
- Locations and facilities and certifications like ISO.
It gives an overview of the company's profile, industry, organizational structure, products, and areas of business.
Report on 7UP REVIVE @ Varun beverages ltd, PepsiCo IndiaJubin James
A two-month Summer Internship Program in Varun Beverages Ltd. from 2nd May to 30th June 2015.
All you need to know about PepsiCo India, VBL & 7UP Revive
This document provides an overview of PepsiCo including its product lines, manufacturing process, distribution channels, competitors, and opportunities in Pakistan. Key points include:
1) PepsiCo produces beverages, snacks, and foods and has a wide product portfolio including Pepsi, Mountain Dew, Frito Lay chips, and Tropicana juices.
2) Pepsi products are manufactured through a process of mixing syrup, carbonated water, sugar, and flavors before filling and packaging.
3) Pepsi uses various distribution channels in Pakistan including direct store delivery and broker-warehouse networks to deliver products to retailers and consumers.
Consumer Behaviour on Soft Drinks Market in India - A Case Study on PepsiPriyank Agarwal
The document is a term paper submitted by a student on the topic of consumer behavior on soft drinks in India, using Pepsi as a case study. It includes sections on introduction, literature review, PepsiCo profile, research statement, methodology, results and discussion, conclusion, bibliography and annexure. The introduction provides an overview of the soft drinks industry in India and objectives of studying consumer behavior and PepsiCo's strategies. The literature review covers common characteristics of the industry and factors influencing consumer behavior.
The document provides information about PepsiCo's supply chain operations around the world. It discusses PepsiCo's brands and business segments in the Americas, Europe, and Asia/Middle East/Africa. It also describes PepsiCo's organizational structure, mission, vision, culture, and strategies. Additionally, it covers topics like PepsiCo's supply chain planning, operations, processes, competitive advantages, customer needs identification, demand uncertainty, supply chain capabilities, distribution channels, and forecasting methods.
This document is a dissertation report on the effectiveness of Pepsi's channel of distribution in Patna, Bihar, India. It was submitted by Kunal to the Academy of Management Studies in Dehradun to fulfill the requirements for a Post Graduate Diploma in Management. The report discusses Pepsi's entry into the Indian market in 1989, the history and organizational structure of Lumbini Beverages Pvt. Ltd which bottles Pepsi products in Hajipur, and analyzes Pepsi's channel of distribution and performance in Patna.
PepsiCo's vision is to continually improve the world by creating a better future. Their mission is to be the world's premier consumer products company focused on convenient foods and beverages, producing value for investors and opportunities for employees, partners, and communities. PepsiCo has a 54% market share in Pakistan's soft drink market due to being a traditional brand. They operate in major Pakistani cities through franchises like Shamim and Co, their largest bottler and distributor. Pepsi is the 28th most valuable global product brand and competes primarily with Coca-Cola in Pakistan.
The document is a summer training project report submitted by Baidyanath Chaubey for their Post Graduation Diploma in Management. The report focuses on the distribution strategy of Pepsi in Greater Noida, India. Some key details include:
- PepsiCo is a global food and beverage company headquartered in the US. In India, it has partnerships with bottling companies like Varun Beverages and RKJ Group.
- The report analyzes Pepsi's distribution network in Greater Noida through retailer and distributor surveys. It covers topics like key elements of trade, promotion strategies, and research methodology.
- Observations from distributor interactions and data analysis are
This document outlines the history and development of Coca-Cola, beginning with its founding in 1886. It discusses Coca-Cola's early growth nationally and internationally in the late 19th/early 20th century. It then covers Coca-Cola's wartime operations and postwar expansion through new products, acquisitions, and global markets. Most recently, it discusses Coca-Cola consolidating its bottling operations and maintaining its dominance as the top soft drink company worldwide through the 1980s-1990s, earning most profits from international sales. The document appears to be a chapter outline for a report or case study on Coca-Cola.
This document provides an analysis of PepsiCo, including its mission, segmentation strategies, competitive landscape, SWOT analysis, positioning, marketing strategies, and more. Some key points:
- PepsiCo's mission focuses on producing financial rewards for investors while providing opportunities for employees and communities.
- PepsiCo targets youth as its main demographic but aims to attract customers of all ages. It focuses marketing efforts on middle/upper classes.
- PepsiCo faces competition from Coca-Cola and other beverage companies. It has a larger market share than Coke in Pakistan.
- PepsiCo's strengths include its brand portfolio and marketing campaigns, while weaknesses include overdependence on certain retailers and lower
PepsiCo entered the Indian market in 1989 and has since established several popular brands. It employs over 6,400 people directly and provides indirect employment to around 200,000 more. PepsiCo distributes its beverages through a network of over 24,000 farmers and distributors to various retail channels. It aims to ensure product availability on shelves and flexible ordering and delivery through an organized distribution system utilizing warehouses, distributors, salespeople, and retailers.
DaktarBurman Real Juice is India's number 1 fruit juice brand with Rs 500 crore in annual sales. It was voted the most trusted fruit juice brand for four years and received the Reader's Digest Trusted Brand Gold Award in 2009. When launched in 1996, Real Juice conveyed that its products were made from natural fruits with no preservatives and tasted like fresh fruit. Some hurdles included selling the concept of packaged juice in India and competing against other brands. Real Juice addresses consumer preferences for taste through 14 flavors and targets kids by offering convenient packaging designed for lunch boxes. It has expanded its distribution through retail networks and food service placements.
This document is a practical file submitted by Ashish Sharma in partial fulfillment of the requirements for a Bachelor of Business Administration degree. It includes declarations, certificates, acknowledgements, and a table of contents regarding a study on enhancing sales and distribution of Tropicana drinks under Varun Beverages Limited through effective marketing communications. The introduction provides background on PepsiCo and Tropicana Varun Beverages Limited.
This document provides information about a project report submitted by Piyush Agrawal for their Master of Business Administration degree. The report focuses on the distribution channel management of PepsiCo products in India. It includes sections on the introduction, research methodology, findings, analysis, conclusions and recommendations. The summary analyzes a distribution and marketing strategy for PepsiCo in India.
Market Research on Distribution System of Pepsi Project ReportAbhishek Keshri
This document provides an overview of a market research project on the distribution system of Pepsi in Ranchi, India. It includes an acknowledgement, declaration, executive summary, list of figures and tables, and index. The executive summary indicates that the project's objectives were to understand Pepsi's market strength, distribution system, sales levels relative to Coke, and market share percentages in Ranchi. Research methods included questionnaires, interviews, and secondary data collection. Key findings showed that 55% of retailers felt Pepsi's distribution was better, and it was the market leader in several Ranchi areas. However, Pepsi stood last in terms of profit for retailers.
An Empirical Study of Distribution and Retailer Satisfaction of Varun Bevera...Pramod Kumar
This document provides an overview of PepsiCo and its operations in India. It discusses:
- PepsiCo's global business and Performance with Purpose vision.
- PepsiCo entered India in 1989 and has since grown to become one of India's largest food and beverage businesses through investments, product innovation, and expanding manufacturing and market infrastructure.
- PepsiCo India has a portfolio of snack and beverage brands and focuses on providing both enjoyable and healthier options. It has partnerships with over 24,000 farmers and pioneered sustainable water and environmental practices in India.
This document provides a project report on the sales and promotion of Pepsi in India. It includes an introduction to PepsiCo as a company, outlining its history dating back to 1893. It then discusses PepsiCo's entry into the Indian market in 1989 and the challenges it initially faced. The report also includes sections on the company's organizational structure, research methodology used in the project, findings from analysis, conclusions and recommendations. The objective of the project was to analyze Pepsi's market share in Delhi and assess opportunities to increase sales.
This document provides a summary of PepsiCo's strategy to expand its retailer base in the Mangalore region of India in order to achieve sales growth targets. It first gives an overview of the soft drink industry and PepsiCo's company profile. It then analyzes PepsiCo's current distribution channels and identifies that expanding its "C-class" retailer base, which comprises small convenience stores that currently do not sell Pepsi, as a way to increase market share. The document outlines a process to understand why these retailers do not currently sell Pepsi and what customer preferences are. It indicates that analyzing past survey and customer data can help assess the reasons for this and inform PepsiCo's strategy to address the problem and expand its
Project report of coca cola summer internshipSourab Kesar
The document discusses the Coca-Cola Company and its operations in India. It provides background on Coca-Cola being founded in 1886 and now operating in over 200 countries. In India, Coca-Cola operates through Hindustan Coca-Cola Beverages Private Limited and has a sophisticated production and distribution system to sell over 400 beverage brands. The document also covers the FMCG industry and beverage industry in India, segmentation of beverages, and Coca-Cola's values, vision, and organizational structure for its India operations.
A project report on how to increase sale of pepsicoProjects Kart
This document provides background information on a project report about increasing sales of PepsiCo products in the Noida region of India. It includes details about the history of soft drinks and PepsiCo, the company profile, and PepsiCo's introduction to the Indian market. The project report was submitted in partial fulfillment of a master's degree in marketing management.
Report on Pepsico India Market Research AnalysisAshish Pandey
This document provides a market analysis report on PepsiCo India Limited submitted by a group of students. It summarizes PepsiCo's market share and positioning in India, describing its product portfolio, pricing strategies, distribution network, promotional activities, and competition in the market. Porter's five forces analysis indicates PepsiCo faces strong competition and threat of substitutes but has bargaining power over suppliers. The company targets youth through segmentation and campaigns.
This document provides information about Swastik Fruits Product Private Limited, including its:
- Organizational structure, which follows a bureaucratic structure with standardization of tasks and a hierarchical concept of subordination.
- Product range including Frooti, Appy, Appy Fizz, and Bailley.
- Industry involvement in manufacturing, trading, exports, consultancy, mining, power plants, and more.
- Locations and facilities and certifications like ISO.
It gives an overview of the company's profile, industry, organizational structure, products, and areas of business.
Report on 7UP REVIVE @ Varun beverages ltd, PepsiCo IndiaJubin James
A two-month Summer Internship Program in Varun Beverages Ltd. from 2nd May to 30th June 2015.
All you need to know about PepsiCo India, VBL & 7UP Revive
This document provides an overview of PepsiCo including its product lines, manufacturing process, distribution channels, competitors, and opportunities in Pakistan. Key points include:
1) PepsiCo produces beverages, snacks, and foods and has a wide product portfolio including Pepsi, Mountain Dew, Frito Lay chips, and Tropicana juices.
2) Pepsi products are manufactured through a process of mixing syrup, carbonated water, sugar, and flavors before filling and packaging.
3) Pepsi uses various distribution channels in Pakistan including direct store delivery and broker-warehouse networks to deliver products to retailers and consumers.
Consumer Behaviour on Soft Drinks Market in India - A Case Study on PepsiPriyank Agarwal
The document is a term paper submitted by a student on the topic of consumer behavior on soft drinks in India, using Pepsi as a case study. It includes sections on introduction, literature review, PepsiCo profile, research statement, methodology, results and discussion, conclusion, bibliography and annexure. The introduction provides an overview of the soft drinks industry in India and objectives of studying consumer behavior and PepsiCo's strategies. The literature review covers common characteristics of the industry and factors influencing consumer behavior.
The document provides information about PepsiCo's supply chain operations around the world. It discusses PepsiCo's brands and business segments in the Americas, Europe, and Asia/Middle East/Africa. It also describes PepsiCo's organizational structure, mission, vision, culture, and strategies. Additionally, it covers topics like PepsiCo's supply chain planning, operations, processes, competitive advantages, customer needs identification, demand uncertainty, supply chain capabilities, distribution channels, and forecasting methods.
This document is a dissertation report on the effectiveness of Pepsi's channel of distribution in Patna, Bihar, India. It was submitted by Kunal to the Academy of Management Studies in Dehradun to fulfill the requirements for a Post Graduate Diploma in Management. The report discusses Pepsi's entry into the Indian market in 1989, the history and organizational structure of Lumbini Beverages Pvt. Ltd which bottles Pepsi products in Hajipur, and analyzes Pepsi's channel of distribution and performance in Patna.
PepsiCo's vision is to continually improve the world by creating a better future. Their mission is to be the world's premier consumer products company focused on convenient foods and beverages, producing value for investors and opportunities for employees, partners, and communities. PepsiCo has a 54% market share in Pakistan's soft drink market due to being a traditional brand. They operate in major Pakistani cities through franchises like Shamim and Co, their largest bottler and distributor. Pepsi is the 28th most valuable global product brand and competes primarily with Coca-Cola in Pakistan.
The document is a summer training project report submitted by Baidyanath Chaubey for their Post Graduation Diploma in Management. The report focuses on the distribution strategy of Pepsi in Greater Noida, India. Some key details include:
- PepsiCo is a global food and beverage company headquartered in the US. In India, it has partnerships with bottling companies like Varun Beverages and RKJ Group.
- The report analyzes Pepsi's distribution network in Greater Noida through retailer and distributor surveys. It covers topics like key elements of trade, promotion strategies, and research methodology.
- Observations from distributor interactions and data analysis are
This document outlines the history and development of Coca-Cola, beginning with its founding in 1886. It discusses Coca-Cola's early growth nationally and internationally in the late 19th/early 20th century. It then covers Coca-Cola's wartime operations and postwar expansion through new products, acquisitions, and global markets. Most recently, it discusses Coca-Cola consolidating its bottling operations and maintaining its dominance as the top soft drink company worldwide through the 1980s-1990s, earning most profits from international sales. The document appears to be a chapter outline for a report or case study on Coca-Cola.
This document provides an analysis of PepsiCo, including its mission, segmentation strategies, competitive landscape, SWOT analysis, positioning, marketing strategies, and more. Some key points:
- PepsiCo's mission focuses on producing financial rewards for investors while providing opportunities for employees and communities.
- PepsiCo targets youth as its main demographic but aims to attract customers of all ages. It focuses marketing efforts on middle/upper classes.
- PepsiCo faces competition from Coca-Cola and other beverage companies. It has a larger market share than Coke in Pakistan.
- PepsiCo's strengths include its brand portfolio and marketing campaigns, while weaknesses include overdependence on certain retailers and lower
PepsiCo entered the Indian market in 1989 and has since established several popular brands. It employs over 6,400 people directly and provides indirect employment to around 200,000 more. PepsiCo distributes its beverages through a network of over 24,000 farmers and distributors to various retail channels. It aims to ensure product availability on shelves and flexible ordering and delivery through an organized distribution system utilizing warehouses, distributors, salespeople, and retailers.
DaktarBurman Real Juice is India's number 1 fruit juice brand with Rs 500 crore in annual sales. It was voted the most trusted fruit juice brand for four years and received the Reader's Digest Trusted Brand Gold Award in 2009. When launched in 1996, Real Juice conveyed that its products were made from natural fruits with no preservatives and tasted like fresh fruit. Some hurdles included selling the concept of packaged juice in India and competing against other brands. Real Juice addresses consumer preferences for taste through 14 flavors and targets kids by offering convenient packaging designed for lunch boxes. It has expanded its distribution through retail networks and food service placements.
This document is a practical file submitted by Ashish Sharma in partial fulfillment of the requirements for a Bachelor of Business Administration degree. It includes declarations, certificates, acknowledgements, and a table of contents regarding a study on enhancing sales and distribution of Tropicana drinks under Varun Beverages Limited through effective marketing communications. The introduction provides background on PepsiCo and Tropicana Varun Beverages Limited.
This document provides information about a project report submitted by Piyush Agrawal for their Master of Business Administration degree. The report focuses on the distribution channel management of PepsiCo products in India. It includes sections on the introduction, research methodology, findings, analysis, conclusions and recommendations. The summary analyzes a distribution and marketing strategy for PepsiCo in India.
Varun Beverages produces and distributes a wide range of carbonated soft drinks and non-carbonated beverages under various PepsiCo brands. The company has stringent quality control parameters to monitor raw materials like carbon dioxide, sugar, water and packaging materials like preforms, closures, cans, labels, and films. Key raw material parameters include purity for carbon dioxide and tests for color, brix, conductivity and ash for sugar. Packaging material parameters cover weight, size, defects and printed information. Raw materials and packaging go through various tests to ensure quality standards are met before use in beverage production.
This document provides an overview and introduction to Varun Beverage (International) Ltd and PepsiCo. It discusses the history of soft drinks and PepsiCo, the brands and products offered by PepsiCo in India such as Pepsi, 7UP, and Aquafina. It also provides details about Varun Beverage Ltd, the organization structure of PepsiCo India, and the competitive landscape between PepsiCo and Coca-Cola in India. The document serves as an introduction and background for a project report on developing a marketing strategy through retail outlets for Varun Beverage Ltd in India.
A report about Pakistan beverages limited, a visit was held in pbl nazimabad site area plant and mr AHSAN manager of supply chain give us knoweledge about it.
Initial public offer analysis for varun breveragesSumit Kr Singh
Varun Beverages Limited conducted an initial public offering to raise up to Rs. 1,112.50 crore. The issue consisted of a fresh issue of 15 million shares and an offer for sale of 10 million shares, both at a price between Rs. 440-445 per share. The proceeds would be used to repay outstanding debt of Rs. 5,400 crore and for general corporate purposes. The issue saw strong demand and was oversubscribed 1.86 times on the final day. Prior to the IPO, promoters held 86.35% of shares which reduced to 73.73% after the issue.
This document provides an overview of the food and beverage industry with a focus on the soft drink industry in India. It notes that the food and beverage industry has expanded globally to satisfy increasing consumer demand for ready-made food and drinks. The soft drink industry in India is dominated by PepsiCo and Coca-Cola, which have a combined market share of around 95%. Regional preferences exist for different soft drink flavors across India. The per capita consumption of soft drinks is growing steadily in India, showing potential for future industry growth.
PRAN-RFL Group is a large conglomerate in Bangladesh with 17 associated companies in food and beverages, property, agro, and plastics. Their mission is to reduce poverty through profitable enterprises and employment. They produce a wide range of products from juices to building materials. PRAN has established strong brand recognition in Bangladesh and exports products to over 70 countries. To maintain their market position, PRAN focuses on quality, research, and competitive strategies identified through SWOT analysis of their strengths in distribution and resources, versus weaknesses and threats from competitors.
PRAN-RFL Group is a large conglomerate in Bangladesh with 17 associated companies in food and beverages, property, agro, and plastics. Their mission is to reduce poverty through profitable enterprises and employment. They produce a wide range of products from juices to building materials. PRAN has established strong brand recognition in Bangladesh and exports products to over 70 countries. While PRAN-RFL has strengths in distribution and resources, opportunities exist in exports, franchising abroad, and pursuing competitors' weak distribution channels.
The document discusses the beverage industry in India, including current market trends showing 15% annual growth in non-alcoholic beverages. It provides an overview of the global beverage market size and growth rates for different beverage categories. The Indian beverage industry includes fruit juices, milk products, health beverages, beer and liquors, with the packaged juice market valued at Rs. 1100 crore and projected to grow at 15% annually.
Research starts having objective of to find out the conflicts among distribution levels in Rasna Ju C, also to find out the factors which are affecting the purchasing willingness of Retailers and Customers. This report clearly mentions objective of the study and the research methodology utilized, both primary data and secondary data. The data collection method used is a structured questionnaire in which the types of questions used are open ended, multiple choice and close ended.
The report contains a detailed view of the tasks, which have been undertaken to analyze the market of Rasna Ju C. Competitive analysis of Rasna Ju C has been done on the bases of factors like Product price, advertisement, varieties in product, modern outlet distribution, post sales service and brand awareness. These factors are selected on the bases of market observations and data is collected by interviewing the retailers and feedback form.
Rasna Ju C has different flavors, low pricing with respect to its competitor and parent company brand image but still this product is not performing well in the market. In this project, I interviewed super stockist, distributors and retailers. I observed the competitor marketing strategy and I found some gaps which are responsible for low performance of Rasna Ju C in Lucknow.
The industrial visit document summarizes a visit by students to the Hindustan Coca-Cola Beverages Pvt Ltd plant in Bidadi, Karnataka. The students toured the facility and learned about its operations, production processes, quality control measures, and supply chain management. They observed automated packaging and labeling lines that can fill up to 600 bottles per minute. Representatives also discussed forecasting consumer demand and production planning. The students found it a valuable learning experience about industrial processes, management systems, and working in such an environment.
This document provides an acknowledgement and thanks to various individuals who helped with a project on training and development programs at PepsiCo in India. It thanks managers at PepsiCo like Mr. Dev Narayan Sarkar and Mr. Sandeep Chatterjee for guiding the project despite their busy schedules. It also thanks professors like Sk. Akhtar for their guidance. The document serves as a partial fulfillment of a course curriculum at the University of Burdwan.
Pran Food Company is one of the leading food and beverage companies in Bangladesh. It produces and markets various juices, dairy products, confectionery and other packaged foods. Pran aims to improve livelihoods and reduce poverty through profitable enterprises. It works directly with farmers through a contract farming model and has stringent quality control processes. The company has an established brand and exports its products to over 94 countries worldwide. The report focuses on analyzing Pran's recruitment and selection process from a theoretical and practical perspective.
competitve analysis of pepsi and coca colaAvinash Kumar
This document provides information about PepsiCo's operations in India through a summer internship report. It discusses PepsiCo India's mission, vision, products, key developments, and bottling partner SMV Beverages in Cuttack, Odisha. The report summarizes PepsiCo's agricultural partnerships with farmers in India to improve yields and incomes, and their efforts to source quality ingredients locally. It also outlines the internship scope involving delivery systems and retailer satisfaction analysis in Bhubaneswar.
This document provides an overview of PepsiCo's operations in India. It discusses PepsiCo's entry into India in 1988 through a joint venture. It details PepsiCo's product portfolio in India, including brands like Pepsi, Lay's, Kurkure, and Quaker Oats. The document also summarizes PepsiCo's manufacturing and bottling infrastructure in India, as well as its sustainability efforts like partnerships with farmers to improve practices and incomes.
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
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An organization study at foodale india private limite232 (1)
Pesico project report
1. A REPORT ON
Logistics Management (Distribution Channel)
For
Varun Beveraj Limited
Submitted to
G.L. Bajaj Institute of Management & Research, Greater Noida
Prepared by
Rahul Pandey
ID No.: GM11097
PGDM First Year
Under the Guidance of
Asst. Prof.
Abhishek Tyagi
G.L. Bajaj Institute of Management & Research, Greater Noida
Plot No. 2, Knowledge Park III, Distt. G.B.Nagar
Greater Noida
Uttar Pradesh
2. DECLARATION
I, Rahul Pandey, student of the two-year PGDM programme at G.L. Bajaj
Institute of Management & Research, Greater Noida hereby declare that the
report on summer training and project work entitled “Logistics
Management (Distribution System)” is the result of my own work. I also
acknowledge the other works / publications cited in the report.
Place: Greater Noida Signature
Date: .07.201 Rahul Pandey
2
3. ACKNOWLEDGEMENT
I owe my gratitude to many people who helped and supported me during the entire
Summer Training.
My sincere thanks to Mr. ‘Abhishek Tyagi’ the Guide of the project, for initiating
and guiding the project with attention and care. He/ She have always been available
for me to put me on track from time to time to bring the project at its present form.
My deep sense of gratitude is due to Mr.Rishi Kohali. SCM General Manager at
Barun Beveraj Limited for allowing me to carry out the Summer Internship and this
Project at the organization and to be constantly available to me for the period, for
guidance. He/ She also helped me to see the subject of study in its proper
perspective. Thanks and appreciation is also due to the officials, employees and
respondents of Varun Beverages Limited for their support.
I also thank my Institution and my faculty members without whom this project
would have been a distant reality.
Date: Signature
Place: Name of the Student
3
4. INDEX
Sr. No. Table of Content Page
numbe
r
1 COMPANY INTRODUCTION,PROFILE & HISTORY
2 DISTRIBUTION CHANNEL STRUCTURE & DESIGN
3 INVENTORY MANAGEMENT
4
TRANSPORTATION & WAREHOUSE
5
6
4
5. TABLE OF CONTENTS
1. Introduction & Company Profile
Rj Corp
Product Profile Of The Company
Objective & Aims of Varun Beverage Limited:
ProductionSetup
History
Organizational Structure Of Varun Beverages
Vision and Mission Values
5
6. 2. DISTRIBUTION CHANNEL STRUCTURE & DESIGN
Channels
Managerial Concerns
Channel membership
Channel motivation
Monitoring and managing channels
Distribution opportunities
Parallel Distribution
Evaluating Channel Performance
Deciding on a Strategy
6
8. INTRODUCTION & COMPANY PROFILE
Varun Beverages through the merger of Varun Beverages -Cola and Frito-Lay.
Tropicana was acquired in 1998. In 2001, Varun Beverages Co merged with the
Quaker Oats Company, creating the world’s fifth-largest food and beverage
company, with 15 brands – each generating more than $1 billion in annual retail
sales. Varun Beverages Co’s success is the result of superior products, high
standards of performance, distinctive competitive strategies and the high level of
integrity of our people.
Since the entry of Varun Beverages -Cola to India in 1989, the soft drink industry
has under gone a radical change. When Varun Beverages -Cola entered, Parle was
the leader with the Thums-up being its flagship brand. Other products offering by
Parle included Limca & Goldspot, another upcoming player in the market was, the
erstwhile bottler of Coca-Cola, “pure drinks”. Its offering includes Campa- Cola,
Campa-Lemon & Campa-Orange
8
9. The family manufactures and markets Carbonated and Non-Carbonated Soft Drinks
and Mineral Water under Varun Beverages brand. The various flavors and sub-
brands are Varun Beverages, Mirinda Orange, Mirinda Lemon, Mountain Dew,
7UP, Slice Mango, Slice Orange, Evervess Soda and Aquafina.
It has the license to supply beverages in the territories of Western U.P., part of M.P.,
half of Haryana, whole of Rajasthan, Goa, 3 districts of Maharashtra, 13 districts of
Karnataka and whole of Nepal. The group has in total 28 bottling plants in West
Bengal, Karnataka, Rajasthan, Gujrat and Maharashtra. (India & Nepal) and is
responsible for producing and marketing 44% of Varun Beverages requirement in
India.
There are about 4, 50,000 soft drink retailers in India and their number is
increasing day by day.
9
10. Varun Beverages -Cola North America's carbonated soft drinks, including: Varun
Beverages , Diet Varun Beverages , Varun Beverages Twist, Mountain Dew,
Mountain Dew Code Red, Sierra Mist, and Mug Root Beer account for nearly one-
third of total soft drink sales in the United States.
10
11. Varun Beverages Co, Inc. is one of the world's largest food and beverage
companies.
The company's principal businesses include:
Frito-Lay snacks
Varun Beverages -Cola beverages
Gatorade sports drinks
Tropicana juices
Quaker Foods
Varun Beverages Limited, a bottling company, engages in bottling and
distribution of Pepsi. The company was incorporated in 1995 and is based in
Gurgaon, India. Varun Beverages Limited operates as a subsidiary of RJ Corp
Limited.
PepsiCo entered India in 1989 and grew to become one of the country’s leading
food and beverages companies. As one of the largest multinational investors in the
country, PepsiCo has established a portfolio of brands that seek to refresh and
excite Indian consumers. RJ corp has been associated with PepsiCo since the latter’s
entry into India .in 1991,a license agreement was signed between the two
companies and RJ corp became PepsiCo largest bottling business in India through
its entity, Varun Beverages Ltd.(VBL).we seek to serve our customers with a
11
12. passion to ensure Pepsi’s beverages brands retain their position as market leaders
in our franchise areas.
The group manufactures and markets carbonated and non-carbonated soft drinks
and package drinking water under the Pepsi brand umbrella. The beverage
portfolio includes iconic refreshment brands Pepsi, 7up, Mirinda and mountain
dew, in addition to low calorie options such as diet Pepsi, hydrating and nutritional
beverages such as Aquafina
drinking water, juice based drinks Tropicana, Tropicana twister and slice. Also
Lehar verves soda among local brands.
The total turnover of the beverages division is about 800 cores and enjoy a healthy
market share of 52% vis- a- vis competition in the geographical domains that the
group operates. This is possible through rigorous & robust distribution set-up &
aggressive input deployments in the market place.
VBL has selling & distribution rights in territories of East Delhi, Western U.P., part
of M.P., half of Haryana, whole of Rajasthan, Goa, 3 districts of Maharashtra, North
East and the entire country Nepal. The group has in total 9 bottling &
manufacturing plants in India & Nepal and is responsible for producing and
marketing 30% of pepsi business in India.
The bottling plants of the group in India & Nepal are located at the following sites:
• Greater Noida
• Kosi (Mathura)
• Chaupanki (Bhiwadi)
• Alwar
12
13. • Jodhpur
• Jaipur
• Goa
• Guwahati
• Nepal
• West Bengal
PepsiCo, Inc. is currently one of the most successful consumer products company
in the world with annual revenues exceeding $30 billion and has more
than 480,000 employees.
13
15. Dispatch report of Varun beverage in different year:
S.No. Month 2009 2010 2011 2012
1 January 178294 286,773 355,875 275,346
2 February 440673 482,946 606,303 642,116
3 March 838486 973,649 1,013,313 1,247,304
4 April 1075782 1,292,229 1,527,972 1,686,831
5 May 1149063 1,476,962 1,542,845 1,902,517
6 June 924601 911,173 984,531 1,736,868
7 July 625752 495,965 471,260 -
8 August 528655 244,675 565,756 -
9 Septembe
r
412390 224,298 582,739 -
10 October 473237 320,653 381,628 -
11 November 183731 139,023 185,726 -
12 December 140554 133,346 16,171
Total 6,971,218 6,981,692 8,234,119 7,490,982
RJ Corp
JAIPURIAGROUP
15
16. Indian Beverages industry’s size is Rs. 8000 crores and it is dominated
bytwoplayers viz Pepsi and Coke only. This high profile industry has lot of
potentialforgrowth as per capita consumption in India is 8 bottles a year as
compared to20bottles in Srilanka, 14 in Pakistan. While 12 b0ttles a person in
Nepal.
The RKJ Group is India’s leading supplier of retailer brand carbonated and Non-
carbonated soft drinks with beverage manufacturing facilities in India Nepal. Its
experience in the beverage industry dates back to the sixties when it had the first
Franchisee at Agra.
The group manufactures and markets carbonated and Non-carbonated soft drinks
and Mineral water under Pepsi Brand. The various flavors and sub brands are
Pepsi, Mirinda Orange, Mirinda Lemon, Mountain Dew, 7UP, Slice Mango,
SliceOrange, Evervess Soda and Aqauafina
It has the licensestosupplybeveragesintheterritoriesofwesternUP, part of MP,half of
Haryana, whole of Rajsthan, Goa, 3 districts of Maharashtra ,9districts of Karnataka,
and whole of Nepal. The group has in total 18 bottling plants in India andNepalandis
responsibleforproducingandmarketing44%ofPepsi.
“Promisingtohelpboosttheexpertofagriculturalproducts”
HISTORY:
The year 1991 witnessed the inception of RJ Corp, when Mr.Ravi Kant Jaipuria
signed a licensed agreement with Pepsi, under the operating company VARUN
BEVERAGES Ltd. The group manufactures and market carbonated non-carbonated
soft drinks and mineral water. With its humble beginning from one bottling plant at
Agra, the company today has 11 bottling plants and has further risen to encompass
16
17. new ventures in the varied fields of retail, food and beverages, education and real
estate with operations in India, Nepal, Sri Lanka, Mauritius, Uganda and Thailand.
Post Beverages the group ventured into restaurant business and thus instituted
Devyani International Limited (DIL), Which is engaged in running Pizza Hut, KFC,
Costa Coffee, Artist outlets in different parts the country.
Later Cream Bell had it inception in 2003, a joint venture with a “French Dairy
Major”- Candia and RJ Corp. Cream Bell has pioneered many variants in ice-cream
with over 50 rich blend of exotic international and traditional Indian Ice-cream to
offer for the Indian palate.
With the strong belief to invest in quality, care and education for young minds for
the future growth and development of country, the group forayed into education. RJ
Corp entered into joint venture partnership with Modern Montessori International
(MMI) Singapore, to open pre-school educational institutions across the country. It
also has franchise agreement with DPS at Gurgaon and Jaipur. Having bagged it all
RJ Corp was now looking at health care industry. And in in the year 2006, come in
to being Cry banks International India a JV between Cryobanks International USA
and RJ Corp.
When Ravi Kant Jaipuria announced that he wanted to become a franchisee for fast
food chain pizza hut, his family –especially his father-was horrified. Like most
conservative Marwari vegetarian families, say associates, they disapproved of any
business where meat was on the
menu but Jaipuria wasn’t about to be stopped by such trifling considerations. Today
, he’s Pizza Hut’s largest Indian franchisee with 65+ restraints in north and eastern
India that are churning out piping hot pizzas throughout the day.
He has already sunk over Rs 125 crore into the burgeoning business and will be
opening 10 more outlets by year-end and he isn’t stopping here. Says the portly but
17
18. suave business man. By 2010 I will have 125 outlets in every city and major town in
the north and east.
Company Facts
VARUN BEVERAGES LIMITED.
Headquarters India
Industry Type Food & Beverages Company
Type Public
Company Status Manufacturing &Operating
Company Size 9000Employees
Founded 1991
Website http://www.rkjgroup.com
Organizational Structure Of Varun Beverages:
18
19. BOARDOFDIRECTORS
• Mr. Ravi Kant Jaipuria
Chairman
President
Unit Manager
TDM
ADC
Customer Executive Customer Executive
Distributers A,B,C
Route Agents
Distributers E,F
Route Agents
Helper Helper
19
20. • Ms. Devyani Jaipuria
• Mr. Raj P.Gandhi
• Mr. K. Shankar
COMPANYSECRETARYAUDITORS
Mr. Ravi Batra M/s. O.P.
Bagla & Co., Chartered Accountants, New Delhi
REGISTEREDOFFICEHEADOFFICE
F-2/7, Okhla Industrial Area, F-34, Sector VI, Phase -I, New Delhi - 110020
Noida -201301(U.R)
WORKS
Plot no.2, Surajpur Bypass, Greater Noida - 201 306 (Cl.R)
Khasra no.282, Balmukandpura, Near Bagru, Ajmer Road, Tehsil
Sanganer,Distt. Jaipur, Rajasthan.
Plot no. 477 to 479, Village Dautana, 107, Kilometer Distance Stone, Agra-
DelhiHighway, N.H. No.ll, Near Kosi Kalan, Distt. Mathura - 282 401 (CJ.P.)
20
21. Plot No.SP-646 & F-647- 653, Approach Road no.2, (Nr. Engg. College),
MatsyaIndustrial Area Extn. (North), RIICO Industrial Estate, Alwar-301030
Plot No. Special 159, RIICO Indl. Area, Ph-III, Boranada, Jodhpur-342001
Plot no.290-292, RIICO Industrial Area, Phase-VlI, Copake, Bhiwadi, and
Distt. Alwar -301019 (Rajasthan)
BANKERS
HDFC Bank Ltd.
IDBI Ltd.
Punjab National Bank
Standard Chartered Bank
GTI Bank Ltd & HSBC Ltd
PRODUCT PROFILE OF THE COMPANY
21
22. There are eight brands of Pepsi-Cola named as follows:
➢Pepsi
➢Mountain Dew
➢Mirinda (Lemon)
➢Mirinda (Orange)
➢Slice
➢Lehar 7-Up
➢Lehar Soda
➢Aquafina Water
These eight brands differ in taste, flavor and also in their colours.
Objective of Varun Beverage Limited:
22
23. TO know distribution channel Strategy of Varun beverage.
To know the importance of Distribution channel strategy in Positioning of
the Products.
Sub Objective:
To know the company planning towards the distribution channel strategy.
How strong relationship Varun Beverage has with the distributors and
retailers.
Perception of consumer towards the Varun Beverage product.
Perception of retailers towards the distribution channel of the Varun
Beverage.
Their aims are:
23
1. Drive Local Market Success1. Drive Local Market Success
24. We compete locally
Visible community company
Mindset of entrepreneur
Know/Services all customer
Sense of Urgency
There is no tomorrow
Fix it today
Our success is built upon passion
Every front-line job has targets
Reinforce goals, plan performance
Clear accountability for results
Treat everyone fairly, and with dignity.
Operate with integrity and justice.
Every individual is important.
To monitor the customer awareness about the sales club
programmer whether they are fully aware about the programme or not.
To check out that all the required materials for sales club programmed are
given to customer/ retailer or not.
24
2. Act Now. Do it today. Get Result2. Act Now. Do it today. Get Result
3. Set target. Keep Score. Win3. Set target. Keep Score. Win
4. Respect each others4. Respect each others
25. To monitor the purity of visi-cooler at sales club account.
Fulfillment the requirement of product in market.
To dispatch product at right time.
TRAINING AND DEVELOPMENT
It provide following to employee:
On Job Training Program
In House Training Program
Outdoor Training Program
WELFARE ACTIVITIES
Company provides welfare activities to its employees like:
Uniform
Transportation facilities
Canteen
Annual meet etc
QUALITYPOLICY:
The best delivery.
The best product in the market place
The highest quality
25
26. The best testing.
“PRODUCTIONSETUPATGR.NOIDABRANCHOFPEPSI”
Gr.Noida plant in Varun Beverages plant is a dedicated plant
For five major products. These are as follows:
PRODUCT
FILLING BOTTEL
PEPSI 2.25let, 2.let 300ml, 200ml
MOUNTAIN DEW 250ml, 2.let, 2.25let
MIRINDA ORANGE 2let, 300ml, 200ml
SLICE 1.25Let, 250ml
7-UP 200ml, 300ml
NIMBOOZ 200ml
EVERESS SODA 300ml
Plant producing 10 million cases every day .plant has employed about 200
employees with separate company uniform on permanent and casual basic.
There are 40 managers /officers /supervisor and rest of workmen.
Plant is dispatching near about 125-150 tracks in peak seasons Per day to various
location. This Plant spreads over 75 acres.
26
27. Overview: with emphasis of acquiring and retaining the best talent, RJ Corp has
created a high performance culture with focus on leadership, entrepreneurship and
realization of synergies across business.
Today RJ Corp has pan India presence and has performed exceedingly well in
overseas market. The Group operates out of Nepal, Sri Lanka, Mauritius, Uganda,
and Thailand.
Diversification has been characteristic of the group right from the very inception. In
true sense, RJ Corp has grown into an Indian MNC.
Vision and Mission Values
Vision:
27
28. “Being the best in everything we touch and handle”.
“To be the best consumer products company In the eyes of our supplier, consumers
employees and shareholder.”
“to become truly global company, by continuing to build a comparative and
profitable worldwide refreshment beverages business.
Mission:
28
29. “Continuously excel to achieve and maintain leadership position in the chosen
businesses; and delight all stakeholders by making economic values in all corporate
functions.”
“To be a people centric, customer focused and process driven operations, striving
for excellence, day in day out with a beat year ago and turn around mentality…….
Their Value/ Success:
29
30. Production of innovative, high quality retail branded beverah a rges
combined with world-class packaging.
Driven by a management team with a relentless focus on achieving superior
customer services, driven earnings improvement and increasing
shareholder value.
Their People...
A t RKJ Group they are creating an enviourment where out
employees enjoy a great degree of empowerment both
Individually and in their work teams. Their employees are equipped with the
necessary tools, training and management backup for strong performance and
30
31. accountability, as well as in an environment of open communication and
involvement.
GLOBAL PRESENCE
RJ Corp, which owns PepsiCo India India’s biggest franchisee bottling and
franchisee rights for Yum Restaurant International KFC and Pizza Hut restaurants,
has been targeting a global spread for some time. With an existing and established
dairy business in Uganda and Kenya, RJ Corp also have PepsiCo’s franchisee right in
Nepal, Africa and now in Sri Lanka too.
The Company has bought the bottling rights of PepsiCo from ole spring Bottlers, the
sole bottler, distribution and marketer of the beverages and food maker in the
Lanka market, and has grabbed another lucrative soft drink deal.
The company has an in beverages plant in Mozambique, which has been
operational for over a year , and owns franchisee bottling right for Zambia,
Zimbabwe and Malawi.
Soon by the year end the company also plans to have individual plants for all these
three countries as well, along with setting up a diary business in Rwanda and
Tanzania through buyout or Greenfield venture.
31
32. LOGISTICS & DISTRIBUTION CHANNEL
Logistics & Distribution Channel
This course enables you to develop knowledge, skills and competencies in the field
of logistics and supply chain management which will assist you in the management
of resources, processes and people. This course will help you learn about the
different aspects of logistics functions, including purchasing, operations,
warehousing, transportation and supply chain management.
Logistics as a business concept evolved in the 1950s due to the increasing
32
33. complexity of supplying businesses with materials and shipping out products in an
increasingly globalized supply chain, leading to a call for experts called supply
chain logisticians.
Business logistics can be defined as "having the right item in the right quantity at
the right time at the right place for the right price in the right condition to the right
customer", and is the science of process and incorporates all industry sectors. The
goal of logistics work is to manage the fruition of project life Product Life Cycle,
supply chains and resultant efficiencies.
In business, logistics may have either internal focus (inbound logistics), or external
focus (outbound logistics) covering the flow and storage of materials from point of
origin to point of consumption (see supply chain management).
The main functions of a qualified logistician include management,
purchasing, transportation, warehousing, consultation and the organizing
and planning of these activities. Logisticians combine a professional knowledge of
each of these functions to coordinate resources in an organization. There are two
fundamentally different
33
34. forms of logistics: one optimizes a steady flow of material through a network
of transport links and storage nodes; the other coordinates a sequence of resources
to carry out some project.
Logistics is that part of the supply chain which plans, implements and controls the
efficient, effective forward and reverse flow and storage of goods, services and
related information between the point of origin and the point of consumption in
order to meet customer and legal requirements. A professional working in the field
of logistics management is called a logistician.
Logistics management is known by many names, the most common are as follows:
Materials Management
Channel Management
Distribution (or Physical Distribution)
Supply Chain Management
34
35. “DISTRIBUTIONSETUPATGR.NOIDABRANCHOFPEPSI”
Gr.Noida plant in Varun Beverages plant is a dedicated to
Distribute for five major products. These are as follows:
PRODUCT BOTTEL
PEPSI 2.25let, 2.let 300ml,
200ml
MOUNTAIN DEW 250ml, 2.let, 2.25let
MIRINDA ORANGE 2let, 300ml, 200ml
SLICE 1.25Let, 250ml
7-UP 200ml, 300ml
NIMBOOZ 200ml
EVERESS SODA 300ml
35
36. Production of product in different Line in different
Quantities. These are as follows:
LINE- 1 LINE-2 LINE-3 LINE- 4
LINE-5
(TETRA)
BEVE
RAG
ES
Pepsi,
Mountain Dew,
Mirinda Orange,
Evervess soda,
7 UP
Slice,
Nimbooz
Slice,
Nimbooz
Pepsi, Mountain
Dew, Mirinda
Orange,
Slice,
Nimbooz
QUA
NTIT
Y
2000 ml,
600 ml
1200ml,
500 ml, 350
ml
200 ml,
250 ml
300 ml,
200 ml 200 ml
CSD
Yes Yes
PET
Yes Yes
NCB
Yes Yes Yes
36
37. QUALITYPOLICY:
The best delivery.
The best product in the market place
The highest quality
The best testing.
THE LOGISTICS & DISTRIBUTION CHANNEL RESOURCES
Frequently there are a chain of intermediaries; each passing the product down the
chain to the next organization, before it finally reaches the consumer or end-user.
This process is known as the 'distribution chain' or the 'channel.' Each of the
elements in these chains will have their own specific needs, which the producer
must take into account, along with those of the all-important end-user.
37
38. Distribution channels may not be restricted to physical products alone. They may
be just as important for moving a service from producer to
Consumer in certain sectors, since both direct and indirect channels may be used.
Hotels, for example, may sell their services (typically rooms) directly or through
travel agents, tour operators, airlines, tourist boards, centralized reservation
systems, etc.
There resources are:
Trucks Required in Varun Beverage limited:
There are manly three types of truck which can be seen in Varun Beverages
Limited. Three medium-duty conventional truck models for beverage applications:
Those are followed:
Talas Truck
LPT Truck
Canter Truck
38
39. Others
Trala Trucks:
Transportation Services form an
indispensable part for any business to expand and make their mark in the
concerned industry. We are one of the most efficient transportation service
providers offer proficient quality Transportation service with a lot of alternative
means to ship the goods and people as well.
39
40. Space & Capacity: Length -22fits longest & 16.5 highest, capacity - 1700
cases.
LPT Trucks:
These are leading service provider of LPT 1109 lhi/NCR trucks the most
appropriate model for beverage industry applications is its Pinnacle Series of
aerodynamic conventional highway tractors. Well-suited to line-haul as well as pick
40
41. and delivery operations, these tractors come in single and tandem axle in addition
to axle-back or axle-forward configurations. The series is available in day cab and
sleeper cab versions. Sleepers are available in 48-inch.
Space & Capacity: Length -17fits longest & 15.5 highest, capacity – 1100 cases.
Canter Trucks:
Company
provides full Canter trucks for all over India that carry weight from 2.5 ton to 40
tonnes. With the help of modern and advanced facilities, we are able to provide
41
42. Tempo Services all over India. These tempo transportation services are widely
appreciated by our clients for safe and timely delivery. Our efficient management
and qualified team of professionals enable us to offer tailor made solution to our
clients as per their specifications.
Space & Capacity: Length -12fits longest & 9.5 highest, capacity – 1100 cases.
Other Trucks:
Tata Company has
established us among the most stupendous Tata 407 truck service provider, based
42
43. in India. The tata truck, available with us, is highly efficacious that have long lasting
life.
Truck required from different Area:
There is truck many required from different specific status and area. Those are
followed below:
Trala Trucks:
Jaipur
Rajasthan
West Bangel
Goa
Mathura
43
45. Noida
Meerut
Bulandshar
Roorkee
Daurala
Dadri
Loading Resources:
Counter balanced forklifts have been a source of various storage and
handling system, where they perform loading, stacking, distribution and
Horizontal transport functions. Toyota Material Handling India brings
You its engine powered machine which is according to the Industry
Standards for safety, productivity, reliability, comfort and environmental
performance
45
46. .
Forklifts:
Toyota engine-powered forklifts feature dedicated Toyota diesel and
LPG engines setting new standards for the professional use of forklift
truck. With this model we provide you a product series with load
Capacities ranging from 1.5 - 8.0 tons, you can be sure there is a Toyota
model to meet your needs.
46
47. Function of Forklifts:
Better visibility
Better bearing arrangement
Higher capacity
Hydraulic plumbing arrangement with no external hosing
Reliability
Maintainability
Safety
Loading capacity of forklift:
TRALAS loaded by forklift in 50-1:10 hours
Forklift loading soft drink in LPT 35-50 minutes
47
48. CANTER is loaded by forklift in 15-25 minuts
Truck capacity in cases:
48
51. Factors affecting to the loading:
Loading Space
Production of goods
Distance of Inventory Warehouse
Lacknass of Worker
Not proper utilization of Industrial Resourses
S. No Truck Name Percentage (%)
1. Tralas 44.5%
2. LPT 33.1%
3. Canter 22.2%
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52. THE LOGISTICS & DISTRIBUTION CHANNEL
Frequently there are a chain of intermediaries; each passing the product down the
chain to the next organization, before it finally reaches the consumer or end-user.
This process is known as the 'distribution chain' or the 'channel.' Each of the
elements in these chains will have their own specific needs, which the producer
must take into account, along with those of the all-important end-user.
CHANNELS
A number of alternate 'channels' of distribution:
Selling direct, such as via mail order, Internet and telephone sales
Agent, who typically sells direct on behalf of the producer
Distributor (also called wholesaler), who sells to retailers
Retailer (also called dealer or reseller), who sells to end customers
52
53. Advertisement typically used for consumption goods
Distribution channels may not be restricted to physical products alone. They may
be just as important for moving a service from producer to consumer in certain
sectors, since both direct and indirect channels may be used. Hotels, for example,
may sell their services (typically rooms) directly or through travel agents, tour
operators, airlines, tourist boards, centralized reservation systems, etc.
There have also been some innovations in the distribution of services. For example,
there has been an increase in franchising and in rental services - the latter offering
anything from televisions through tools. There has also been some evidence of
service integration, with services linking together, particularly in the travel and
tourism sectors. For example, links now exist between airlines, hotels and car
rental services. In addition, there has been a significant increase in retail outlets for
the service sector. Outlets such as estate agencies and building society offices are
crowding out traditional grocers from major shopping areas.
53
54. Distribution channels are use in Varun Beverages Company a number of levels.
That of direct contact with no intermediaries involved, as the 'zero-level' channel.
The next level, the 'one-level' channel, features just one intermediary; in consumer
goods a retailer, for industrial goods a distributor. In small marketsit is practical to
reach the whole market using just one- and zero-level channels.
In large markets a second level, a wholesaler for example, is now mainly used to
extend distribution to the large number of small, neighborhood retailers.
Many of the marketing principles and techniques which are applied to the external
customers of an organization can be just as effectively applied to each subsidiary's,
or each departments, 'internal' customers.
In Varun Beverages organization this may in fact be formalized, as goods are
transferred between separate parts of the organization at a
54
55. `transfer price'. To all intents and purposes, with the possible exception of the
pricing mechanism itself, this process can and should be viewed as a normal buyer-
seller relationship. The fact that this is a captive market, resulting in a `monopoly
price', should not discourage the participants from employing marketing
techniques.
Less obvious, but just as practical, is the use of `marketing' by service and
administrative departments; to optimize their contribution to their `customers'
(the rest of the organization in general, and those parts of it which deal directly
with them in particular). In all of this, the lessons of the non-profit organizations, in
dealing with their clients, offer a very useful parallel.
55
56. Dispatch Report of soft drinking different Year:
Varun Beverages Ltd G.Noida
Dispatch Report
S.No. Month 2009 2010 Growth
(%)
2011 Growth
(%)
2012 Growth
(%)
1 January 178294 286,773 61% 355,875 24% 275,346 -23%
2 February 440673 482,946 10% 606,303 26% 642,116 6%
3 March 838486 973,649 16% 1,013,313 4% 1,247,304 23%
4 April 1075782 1,292,229 20% 1,527,972 18% 1,686,831 10%
5 May 1149063 1,476,962 29% 1,542,845 4% 1,902,517 23%
6 June 924601 911,173 -1% 984,531 8% 1,736,868 76%
7 July 625752 495,965 -21% 471,260 -5%
-
-100%
8 August 528655 244,675 -54% 565,756 131%
-
-100%
9 Septembe
r
412390 224,298 -46% 582,739 160%
-
-100%
10 October 473237 320,653 -32% 381,628 19%
-
-100%
11 November 183731 139,023 -24% 185,726 34%
-
-100%
12 December 140554 133,346 -5% 16,171 -88% -100%
Total 6,971,218 6,981,692 0% 8,234,119 18% 7,490,982 -9%
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57. Growth rate of Varun Beverage G. Noida in different years:
Growth rate in 2009:
57
59. Analysis: In 2009 there are some good growth achieved.but due to some lackness
of loading ,transpoatation& worker the shortage the industrey can not achieve
better result.
Growth rate in 2010:
59
60. Analysis: In 2010 there is better growth seen in varun beverages and its fullfied
the market requrierment.
Growth rate in 2011:
60
62. Analysis: Dispech , logistics, industry worker,management done nicely in this
particuler year . in this year industry gain more gain .
Growth rate in 2012:
62
63. Analysis: It was the historical moment of the Barun Beverage ,because growth &
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64. dispach break the many year record, and fullfild the customer requirment and earn
more profits.
Managerial Concerns
The channel decision is very important. In Varun Beverages at least, there is a form
of trade-off: the cost of using intermediaries to achieve wider distribution is
supposedly lower. Indeed, Varun Beverages could never justify the cost of selling
direct to their consumers, except by mail order. Varun Beverages suppliers seem to
assume that once their product has been sold into the channel, into the beginning of
the distribution chain, their job is finished. Yet that distribution chain is merely
assuming a part of the supplier's responsibility; and, if he has any aspirations to be
market-oriented, his job should really be extended to managing all the processes
involved in that chain, until the product or service arrives with the end-user. This
may involve a number of decisions on the part of the supplier:
Channel membership
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65. Channel motivation
Monitoring and managing channels
Channel membership
1. Intensive distribution - Where the majority of resellers stock the 'product'
(with convenience products, for example, and particularly the brand leaders
in consumer goods markets) price competition may be evident.
2. Selective distribution - This is the normal pattern (in both consumer and
industrial markets) where 'suitable' resellers stock the product.
3. Exclusive distribution - Only specially selected resellers or authorized
dealers (typically only one per geographical area) are allowed to sell the
'product'.
Channel motivation
It is difficult enough to motivate direct employees to provide the necessary sales
and service support. Motivating the owners and employees of the independent
organizations in a distribution chain requires even greater effort. There are many
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66. devices for achieving such motivation. Perhaps the most usual is `incentive': the
supplier offers a better margin, to tempt the owners in the channel to push the
product rather than its competitors; or a competition is offered to the distributors'
sales personnel, so that they are tempted to push the product.
Monitoring and managing channels
In much the same way that the Varun Beverages own sales and distribution
activities need to be monitored and managed, so will those of the distribution chain.
Varun Beverages use a mix of different channels; in particular, they may
complement a direct sales force, calling on the larger accounts, with agents,
covering the smaller customers and prospects.
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67. Distribution opportunities:
Distribution provides a number of opportunities for the marketer that may
normally be associated with other elements of the marketing mix. For example, for
a cost, the firm can promote its objective by such activities as in-store
demonstrations/samples and special placement (for which the retailer is often
paid). Placement is also an opportunity for promotion—e.g., airlines know that
they, as “prestige accounts,” can get very good deals from soft drink makers who
are eager to have their products offered on the airlines. Similarly, it may be useful
to give away, or sell at low prices, certain premiums (e.g., T-shirts or cups with the
corporate logo.) It may even be possible to have advertisements printed on the
retailer’s bags (e.g., “Got milk?”)
Other opportunities involve “parallel” distribution (e.g., having products sold both
through conventional channels and through the Internet or factory outlet stores).
Partnerships and joint promotions may involve distribution (e.g., Burger King Sells
clearly branded Hershey pies).
67
68. Parallel Distribution
Varun Beverages finds it useful to go through at least one wholesaler in order to
reach the retailer, and it is simply not efficient for their product to sell directly to
pathetic little. However, large retail chains such in such large volumes that it may
be efficient to sell directly to those chains. Thus, Varun Beverages use "parallel"
distribution network whereby some retailers buy through a distributor and others
do not. Varun Beverages tempted to add a direct channel. However, note that the
full service retailers will likely object to being "undercut" in this manner and may
decide to drop or give less emphasis to the brand. It may be possible to minimize
this contract by precautions such as:
(1) Having outlet stores located in vacation areas not within easy access of most
people.
(2) Presenting the merchandise as being slightly irregular, and/or
(3) Emphasizing discontinued brands and merchandise not sold in regular stores.
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70. Evaluating Channel Performance:
The performance of channel members are periodically monitoring —a channel
member may have looked attractive earlier but may not, in practice be able to live
up to promises. (This can be either because of complacency or because the channel
member simply did not realize the skills and resources needed to perform to
standards). Thus, performance level (service outputs) and costs should be
evaluated. Further, changes in technology or in the market place may make it
worthwhile to shift certain functions to another channel member (e.g., a distributor
has expanded its coverage into another region or may have gained or lost access to
certain retail chains). Finally, the extent to which compensation is awarded in
proportion to performance should be reassessed—e.g., a distributor that ends up
holding inventory longer or taking on more returns may need additional
compensation.
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71. SWOT ANALYSIS OF VARUN BEVERAGES
STRENGTH
Has a broader product line and outstanding reputation.
Record revenues and increasing market share.
Great brands, strong distribution, innovative capabilities
Number one supplier of beverages
Varun Beverages sells their products through the same distribution channel.
WEAKNESS
Varun Beverages hard to inspire vision and direction for large global
company.
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72. Not all Varun Beverages products bear the company name
Varun Beverages is far away from leader Coca-cola in the international
market - demand is highly elastic.
OPPORTUNITIES:
The markets of rural areas are somewhat remains potentially untouched.
Now the diversified strategies should be adopted, as it has been long in
adhesives.
No established competitor is the potential advantage.
The niche of the market is the rural area and the plenty of opportunities are
lying there.
THREATS:
Due to Industrial policies and easy avail of finance the competition can
become tougher in coming years.
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73. Due to the presence of the low priced firms the competition is proving to be
tougher.
Aggressive advertising and promotional efforts of competitors are making a
shift in the market share of the company.
Recommendations:
This is one of the most important and most difficult parts of the study. I arrived at
Certain recommendations for varun Beverage. Some of the important
Recommendations are as follows:
Company should adopt aggressive marketing strategy that it could reach
each and every place.
Company should have better logistics facility for making reach the product
at retailer’s door at a right time.
Marketing Development Coordinators/ Marketing Executives/ Sales
Executives of the company must focus more for making better relationship
with retailers.
Company should provide visi cooler to every retailer. Because who is having
visi cooler of which company they are promoting the same brand to the
consumer.
Company should more focus on youth of the country because youths more
prefer the soft drinks.
73
74. Company should focus on the consumers taste and preferences and launch
new product according to the consumer taste and need.
Company should focus on the better services and schemes are providing to
the retailers /distributors or not if not then why.
Company should maintaining good relationship with the distributors as well
as retailers.
In order to respond effectively to changing market trends and challenges, soft drink
Companies must support their improvement efforts with industry-specific
solutions.
Company should focus on their distribution channel because it is blood of the
Company because if product will not reach the market then there is no need of
their
Production as well as company should focus on better services /schemes which
can
be provide to the retailers as well as distributors.
Conclusion:
After analyzing all the aspects of the data available and giving some important
Recommendations a suitable conclusion which should be derived for this study.
However, before starting the conclusion part, the objective of the project must be
74
75. kept in mind so that we can arrive at a befitting conclusion for the Distribution
problem.
The primary objective was to know distribution channel Strategy of PepsiCo and to
know the importance of Distribution channel strategy in Positioning of the product.
The data provided a sound base for understanding the overall organizational set up
Of PepsiCo in India. By analyzing the data and the literature review, following
Conclusion was inferred:
The Sales and Distribution Network of Pepsi is very strong and almost
Flawless.
PepsiCo India had the first mover advantage when it entered the market and
it Capitalized on that advantage to grab the market.
Franchisee based operations combined with the Company’s operations add
Strength to the overall presence of the Company in the market.
Franchisee takes care of its operations and PepsiCo does not interfere in its
Operations. The Franchisees are required to report to the Company at
Specific time intervals.
The Advertising Campaigns are conceived, implemented by the PepsiCo and
Franchisee has no say in that.
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76. It is very important to develop good relationship with the retailers by
Providing them better services and schemes.
Maintaining the good relationship with the distributors are very important
for the company because they are the main part of the distribution channel.
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