- overview of mamaearth - about of mamaearth - mission of mamaearth - Award - history of mama earth - product category - market strategy - SWOT Analysis - Competitors - growth of mamaearth - Future Plane

1. mamaearth

2. Overview
Founded
2016
Founder
Ghazal Alagh and
Varun Alagh
Headquarter
Gurgaon, Haryana
Status
Private
Industry
Personal
Products
Employees
150

3. About
Mission -
Mamaearth is 1st Asian brand with a “MADE SAFE” certification.
Award -
Mamaearth mission is to make safe, chemical-free products available to all
babies in India and that are safe by international standards and loaded with
the goodness of nature.
Mamaearth offers products Mamaearth has tried to solve a common Indian
parenting problem. In a country where most of the baby products available do
not meet safety regulations,

4. How was Mamaearth Started
In the US, there is strong awareness about the harmful chemicals found in the most
commonly used personal care and baby care products. During Ghazal’s stay there, she
became more conscious of the kind of products she was using and started checking the
ingredients list before buying any baby care item.
When Varun and Ghazal were expecting their first child (the couple were in India at the
time), they realized that the baby care products they came across contained harmful toxins
and safer alternatives weren't available. As a result, they started ordering products from
the US but that turned out to be a costly and inconvenient arrangement. They also realized
that it wasn’t just them; there are a lot of parents in India struggling with the same
concern. Since the husband-wife duo couldn’t find any safe products for babies in India,
they stopped using Indian products and imported reliable products manufactured in other
countries.

5. Product Categories
Baby care Beauty products Hair products
Face wash Body care

6. Market strategy
Target customer
Mothers and their
babies
Channel Of Marketing
Word of mouth publicity, social
media and influencer marketing
Innovation
Lean innovation
( launch, learn
and scale )

7. Swot Analysis
Strength Weakness
• Price range and high quality product.
• Great customer service
• Wide product range
• The geographical presence
Threats
Opportunity
• Negative publicity
• Limited diversification
• High employee turnover
• Changing customer Preference
• Increase number of player
• New technology
• Product diversification
• Green lifestyle opportunity
• Innovation

8. Competitors

9. Growth
Mamaearth was launched in 2016, it had only
six products in its catalog. The product range
now comprises more than 80 natural and toxin-
free products that are used by over 1.5 million
Indian consumers.

10. Future Plans
“Our plan is to build Mamaearth into an Rs. 500 crore brand by
acquiring five million new consumers in the next three years. We are also
looking at launching more brands under the Honasa umbrella, which
would be focused on the needs of the new-age, millennial consumers,”
- Ghazal Alagh

11. THANKS