1. SANCHI MILK
INDUSTRY

2. MISSION
To carry out activities for promoting production,
procurement, processing, manufacturing and marketing of
milk and milk products for socio-economic development of
the farming community.
Development and expansion of such other allied activities
as may be conducive for the promotion of the dairy
industry, improvement and protection of milk animals and
economic betterment of those engaged in milk production.

3. INTRODUCTION
Sanchi stores have their monopoly all over Madhya
Pradesh. They sell milk, toned and with cream, along with
other dairy products like cottage cheese, curd,
shreekhand, Milk, and sachets of cold water.

4. LOCATION
Indore Sahakari Dugdha Sangh Chanda Talawali,
Manglia, Indore.
No problems of electricity, water and man power. From
the nearby city, company can get technicians and
engineers easily.
This Company has got perfect situation exactly nearer to
highway so ease of transportation.

5. ORGANIZATION
Three Tier Structure of Dairy Cooperatives

6. PRODUCTS
Milk
•Smart
•Taza
•Shakti
•Gold
•Diamond
Others products
•Ghee
•Milk powder
•Butter
•Flavored milk
•Ice cream

7. ACTIVITIES
Field operation:
The Field Operation activities begin with organization of Dairy
Co- operative Societies in the rural areas and end with milk
transportation to the dairy dock. The basic Field Operations
include:-
Organization of Dairy Co-operative Societies on 'Anand' pattern.
Organizing milk producer farmers' training programs for
formation of co-operatives, awareness to co-operative principles
& milk production enhancement techniques etc.

8. Procurement and transportation for arrangement of milk.
Providing Technical Input services to the milk producer
farmers for milk production enhancement such as Animal
Health Care (First Aid & Emergency), Artificial
Insemination, Balanced Cattle feed and improved fodder
seed etc.
Preference to economically weaker sections, small &
marginal farmers, scheduled caste / tribe categories in
various activities.

9. Plant operation:
The plant operation activities begin with receipt of milk at the
Chilling Centre / Dairy Dock and end with dispatch of milk &
milk products for distribution.
The basic activities of Plant Operations include:-
Reception of milk at Chilling Centre / Dairy Dock.
Testing of milk, Pasteurization, Chilling, Packing, Manufacturing
& packing of Main products like Ghee, SMP, White Butter &
Table Butter. Manufacturing & packing of indigenous products
like Shrikhand, Lassi, Peda, Salted & Plain Butter Milk,
Flavored Milk etc.
Storage of products.

10. Marketing:
Marketing of different types of milk in different pack sizes (Full
Cream Milk, Standard Milk, Toned Milk, Double Toned Milk,
Skimmed Milk etc.) under the brand name "Sanchi".
Marketing of Indigenous fresh milk products (Ghee, Flavored
Milk, Butter Milk, Shreekhand, Sweet Curd, Mattha, Dahi, Lassi,
Peda, Chakka, Mawa, Paneer etc.) under the brand name
"Sanchi" within the state.
Sales Promotion and advertising Sale of surplus milk to the other
cooperative Milk Unions under the State Milk Grid (SMG) and to
other Cooperative Organizations / Milk Unions outside the state
under the National Milk Grid (NMG).

11. Marketing of Ghee, Skimmed Milk Powder (SMP) and Table
Butter under the brand name "Sneha" by MPCDF (products
manufactured by the Milk Unions) outside the state. Consumer
Awareness about Pasteurization of milk, "Quality" and
"Hygiene" aspects of "Sanchi" milk and milk products.
Distribution System for liquid milk and milk products in the
towns. Tapping new areas and townships for sales coverage.
Organizing campaigns against adulterated milk.

12. MAJOR COMPETITORS
Amul
Saurabh Dairy
Arihant Sales Agencies
Local Vendors

13. THANK YOU!!