HEALTH COMMUNICATION & MASS MEDIA IN PUBLIC HEALTHAminu Kende
The media is an important ally in any public health situation. It serves the role of being a source of correct information as well as an advocate for correct health behaviors. But before the media can take on that role, it needs to understand the virus, the issues surrounding it, policy and practices, and finally, recommended correct behaviors. Role of mass media in public health
Health communication :The art and technique of informing, influencing, and motivating individual, institutional, and public audiences about important health issues.
Definition of community participation
Importance of community participation
Participation as amean and as an end
Core features of community participation
Factors that affect community participation positively
Archtypes of community participation
HEALTH COMMUNICATION & MASS MEDIA IN PUBLIC HEALTHAminu Kende
The media is an important ally in any public health situation. It serves the role of being a source of correct information as well as an advocate for correct health behaviors. But before the media can take on that role, it needs to understand the virus, the issues surrounding it, policy and practices, and finally, recommended correct behaviors. Role of mass media in public health
Health communication :The art and technique of informing, influencing, and motivating individual, institutional, and public audiences about important health issues.
Definition of community participation
Importance of community participation
Participation as amean and as an end
Core features of community participation
Factors that affect community participation positively
Archtypes of community participation
Healthcare is a major part of every country's development platform. By healthcare we are in fact protecting the most important driver of development. Healthcare systems are primarily safe guarding the development core engine and are the best means of sustainable development.
This presentation will help to get an insight into Epidemiological methods and describes details of Descriptive epidemiology. It will be useful to medical researcher as an initial input.
THIS SLIDE IS PREPARED BY SURESH KUMAR FOR MY STUDENT SUPPORT SYSTEM TO WATCH THIS VIDEO VISIT YOUTUBE CHANNEL- https://www.youtube.com/channel/UC3tfqlf__moHj8s4W7w6HQQ
YOU CAN JOIN FACEBOOK GROUP FOR MORE SUCH VIDEOS BY THIS LINK- https://www.facebook.com/groups/241390897133057/
FOR MAKING EASY NOTES YOU CAN ALSO VISIT MY BLOG - https://mynursingstudents.blogspot.com/
Instagram- https://www.instagram.com/mystudentsupportsystem_nursing/
Twitter-https://twitter.com/student_system?s=08
,#Mystudentsupportsystem,#COMMUNITYNEEDASSESSMENT,#CNA,#phc,#chc, #continuingeducation, #PLA,
#survey, #communityhealth, #communityhealthnursing, #femalehealthworker,#anm, #homehealthcare
This presentation describes what is new public health with adapted components from the previous eras of public health. Health promotion and evolution of public health is covered here.
Healthcare is a major part of every country's development platform. By healthcare we are in fact protecting the most important driver of development. Healthcare systems are primarily safe guarding the development core engine and are the best means of sustainable development.
This presentation will help to get an insight into Epidemiological methods and describes details of Descriptive epidemiology. It will be useful to medical researcher as an initial input.
THIS SLIDE IS PREPARED BY SURESH KUMAR FOR MY STUDENT SUPPORT SYSTEM TO WATCH THIS VIDEO VISIT YOUTUBE CHANNEL- https://www.youtube.com/channel/UC3tfqlf__moHj8s4W7w6HQQ
YOU CAN JOIN FACEBOOK GROUP FOR MORE SUCH VIDEOS BY THIS LINK- https://www.facebook.com/groups/241390897133057/
FOR MAKING EASY NOTES YOU CAN ALSO VISIT MY BLOG - https://mynursingstudents.blogspot.com/
Instagram- https://www.instagram.com/mystudentsupportsystem_nursing/
Twitter-https://twitter.com/student_system?s=08
,#Mystudentsupportsystem,#COMMUNITYNEEDASSESSMENT,#CNA,#phc,#chc, #continuingeducation, #PLA,
#survey, #communityhealth, #communityhealthnursing, #femalehealthworker,#anm, #homehealthcare
This presentation describes what is new public health with adapted components from the previous eras of public health. Health promotion and evolution of public health is covered here.
Position and role of health education in health promotion. Niru Magar
This ppt explores the Position and role of health education in health promotion.Health education is the process of providing individuals and communities with the knowledge, skills, and motivation they need to make informed choices about their health and well-being.
It's more than just learning facts; it's about developing the ability to understand, critically evaluate, and apply that knowledge to your life.
HE is aimed at bringing about behavioral changes in individuals, groups, and larger populations from behaviors that are presumed to be detrimental to health, to behaviors that are conducive to present and future health.
Health promotion is the process of enabling people to take control over and improve their health and its determinants. Health promotion is about creating the conditions and conducive environment for healthy choices for all and where people live, work, age and play.
Health promotion is an umbrella term that includes disease prevention, improvement of health, and enhancing well-being.
Through various platforms and strategies, HE aims to improve health outcomes, reduce health disparities, and foster a culture of informed decision-making and wellness.
health education is the process that informs motivates and helps people to adopt and maintain healthy practice and life style, advocate environmental changes a needed to facilitate this goal and conduct professional training and research to the same end
Health education is an important component of community health nursing and every health care provider need to know about health education. how they educate the individuals, families and communities.
health education is included in nursing and all allied health education services and disciplines.
All health care providers including doctors, nurses, paramedics and others health care providers also know about the aims, objectives & purposes, methods and models of health education.
4. 2nd pbbsc - Comty - Unit - 4 - Health Education & Communication.pptxthiru murugan
2nd Year PBBSc Nursingcommunity Health Nursing
Health Education & Communication
UNIT IV:
Health Education
Aims, concepts and scope of health education.
National plan for health education
Communication techniques
Methods and media for health education programmes
Planning for health education & role of nurse
Health education has its origin during the ancient period when principles of disease prevention and health promotion were advocated and practiced.
Health education information at that time was communicated by face interaction.
Rather, principles of healthful living were integrated with culture and religious practices of a society.
Currently, health education is formal in its approach need to follow some guidelines.
It is institutionalized and is organized within the health care delivery system.
It began with the establishment of health centers in rural and urban areas
Emphasis was given on preventive, promotive and curative aspects of health.
Definition: Health education is a process that informs, motivates and helps the people to adopt and maintain healthy practices and lifestyles, advocates environmental changes as needed. (teaching the peoples about health related matters)
AIMS OF HEALTH EDUCATION:
To provide teaching on health matters
To motivate for learning regarding health
To improve knowledge and skill
To create awareness
To encourage people to adopt and maintain a healthy life style
To promote the proper use of health services
To stimulate for active participation in health services
CONCEPTS OF HEALTH EDUCATION:
Changing human behavior
Prevention of disease
Promotion of healthy lifestyles;
Modification of individual behavior to modification of “social environment”
Community participation to community involvement
Promotion of individual to Promotion of community
Self reliance
Informing people
Motivating people
Guiding into action
Primary Health Care Approach
Principles of health education:
SCOPE OF HEALTH EDUCATION:
Human biology: Anatomy and physiology, Importance of health & Effect of smoking, drinking and drugs on the body
Nutrition: Balanced diet, Nutritive value of food stuffs, Diet for pregnant and lactating mothers and others, Food sanitation, Nutrition deficiencies disease and there prevention & Motivation of good eating habits
Hygiene (personal and environmental): Personal hygiene, Environmental hygiene & Food hygiene
Mental health: Preventive measures against mental disorder & Guidance and counselling
Prevention of disease and accidents: Prevention of communicable, Non communicable disease Ex- D.M., C.H.D, Useful information about road safety, Knowledge about accidents & industrial Education regarding self screening measures
Utilization of health services: To Inform the community about available health services, voluntary agencies, motivate them to participate in national health programme
Family planning & maternal and child health: Planned and unplanned family, Immunization of pregnant women, Growth and
Osseointegration, definition, history, process of osseointegration, factors influencing osseointegration, methods for evaluation of osseointegration, failure of osseointegration
Definition of periodontal pocket, classification, Histopathology of periodontal pocket, microflora involved, pathogenesis, periodontal pocket as a healing lesion, microtopography of root surface, treatment of periodontal pocket
Smoking and periodontal disease, smoking as a risk factor, incidence of smoking, effects of smoking on periodontium, smoking and gingivitis and smoking and periodontitis, effect of surgical and non surgical therapy on smokers
Systemic Peridoontology, link between systemic health and periodontology, diabetes and periodontology, Pregnancy and Peridotology,Nutrition and periodontology
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
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Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
1. Role of Mass Media
in Health Education
Presented by : Navneet Randhawa
Under guidance of: Dr. Amaninder Randhawa
2. POPULATION DEMOGRAPHICS OF
INDIA
• India is a developing country with majority of
population residing in rural areas.
• According to 2011 census the urban
population %age is 30%.
• The rural population %age is an overwhelming
70%.
3. Literacy in India
• According to 2011 census the literacy rate in
India is 74.04%. This means that over 26% of
people are still illiterate after 67 years of
independence.
• This translates to roughly 260 million people
who are unable to read and write even after
67 years of independence.
5. • As per national oral health survey 2002-03 in
• Age group Caries prevalence
• 12 years 53.8%
• 35-44 years 80.2%
• 65-74 years 85%
6. • In the same survey it was seen that in children
• Age group Periodontal disease prevalence
• 12 years 57%
• 15 years 67.7%
• 35-44 years 89.6%
• 65-74 years 79.9%
7. • Incidence rates for oral cancer varies per
100,000 population in different countries.
• As per survey it is 12.6 per 100,000 in India.
• There are about 250 million tobacco users in
India who account for 19% of the world.
• India has 800,000 deaths every year due to
tobacco use.
8.
9. Dentist Population Ratio
• According to 2004 survey
• 1:10,000 – Urban Areas
• 1:2.5 lakh – Rural Area
• i.e ¾ dentists are clustered in urban areas that
have ¼ population.
10. • The national oral health survey 2002-03 also
concluded that children aged 12 years and 15
years the prevalence of malocclusion was
23.6% and 23.9% respectively.
• Indians have greater tendency for Class II
malocclusion.
11. • Having all these above mentioned
demographic values in mind it is clear that
• Burden of dental problems is very high in India
• Literacy rate is very less
• Accessibility of dental services is very poor,
especially for the rural residents.
12. • Hence it becomes necessary that a lot of
stress should be there to provide dental
health education on a large scale and
• An efficient methods of education should be
searched so that we can reach to each and
every individual residing in this country to
comply with the saying
• “Prevention is better than cure”
13. In order to first understand the role of media in health education we
need to under stand what is health and what is education.
Health according to WHO is defined as complete mental, physical, social
and economic well being and not merely the absence of disease or
infirmity.
Education as defined by George F. Kneller, “In its broad sense,
education refers to any act or experience that has a formative effect on
the mind, character, or physical ability of an individual….In its technical
sense education is the process by which society, through school,
colleges, universities, and other institutions, deliberately transmits its
cultural heritage – its accumulated knowledge, values, and skills – from
one generation to another
HEALTH
EDUCATION
14. • Merging the aforesaid definitions we can
define health education as, “Health education
comprises consciously constructed
opportunities for learning involving some
form of communication designed to improve
health literacy, including improving
knowledge, and developing life skills which
are conductive to individual and community
health.”
15.
16. OBJECTIVES
The objectives of health education are:
• Informing people (Cognitive objective)
People are informed about the different
diseases, their etiology and how to prevent
them. Information increases knowledge and
helps people become aware of their health
problems and this helps in preventing disease
and promoting health.
17. • Motivating people (Affective objective)
• It is concerned with clarifying, forming or
changing attitudes, beliefs, values or opinions.
The mere presence of information does not
improve health. After proper health
information is given, it is necessary to
motivate them to alter their lifestyles so that
it becomes favorable to promoting health and
preventing disease. Motivation has been
defined as “a combination of force which
initiate, direct and sustain behaviors.”
18. • Guiding into action (Behavioral Objective)
It is concerned with the development of skills
and action a person who has obtained health
information and might be motivated to
change his behavior and lifestyle. However he
might need professional help and guidance so
as to bring about these changes and to sustain
these altered lifestyles.
19.
20.
21. • Medical Model
The model is concerned with the recognition
and treatment of disease and technological
advances to facilitate this process. Health
information is provided to the people hoping
that they will use this information to improve
their health. However since this model gave no
importance to the social, cultural and
psychological factors, it did not bridge the gap
between knowledge and behavior.
22. • Social intervention model
However, with the complex public health
problems present today, it has become
necessary to focus not only on the individual
but also on his social environment, which
shapes his behavior and the behavior of the
community.
23. • Motivation model
When people did not use the information
provided to them, it was felt that just
providing information is not sufficient; the
individual must be motivated to translate the
health information into action.
24.
25. Communication:-
“a key strategy to inform
the public about health concerns and to
maintain important health issues on the public
agenda. The use of the mass and multimedia
and other technological innovations to
disseminate useful health information to the
public, increase awareness of specific aspects
of individual and collective health as well as
importance of health in development”.
29. Role of Mass Media in Health
Education and Awareness
• Definition:-
The mass media
are diversified
media technologies
that are intended
to reach a large
audience by mass
communication.
32. WHAT THE MASS MEDIA CAN DO
• Raise consciousness about health issues
• Help place health on the public agenda
• Convey simple information
• Change behavior if other enabling factors are
present
33. WHAT THE MASS MEDIA CANNOT
• Convey complex information
• Teach skills
• Shift people’s attitudes or beliefs. If messages
are presented which challenge basic beliefs, it
is more likely that the message will be
ignored, dismissed or interpreted to mean
something else
• Change behaviour in the absence of other
enabling factors
34. • Because of such high number of illiterate
people it is a challenge to provide health
awareness to each and every one effectively.
• In order to provide health education to such a
large and diverse population effective means
of communication and mass media are
required.
• The health related stats of India are fairly
average because of its huge population,
meager resources and low awareness.
35.
36. • All India Radio, AIR, was
started in 1937 with its
First broadcast.
37. Role of Radio in Health Education
• Healthradio.in is an online radio service started by health
and education trust of London.
• It provides information about the following health topics.
• Rehydration
• Diarrhea
• HIV and Breastfeeding
• Mother & Child Health
• Community Radio
• Disaster Relief
38. Gyan Vani
• Gyan Vani made its maiden broadcast on March 2000.
• It was an initiative of Ministry of Human Resource Development.
• It was broadcast over a bandwidth of 105.6 Mghz.
• Gyan Vani stations operate as a media cooperative with the day-
to-day programmes being contributed by various educational
institutions, NGOs, government and semi-government
organizations, UN agencies, ministries such as Agriculture,
Health, Women and Child Welfare, Science & Technology, etc
• ‘Interactive Mode’ for enhancing and supplementing the learning
process.
• Low cost popular mass medium.
39. • “Science for Women’s Health and Nutrition”
focuses on improving the health awareness of
women, which often involves dispelling
myths, superstitions and misconceptions
related to health and nutrition. The
programme seeks to bring about behavioral
change among women and, in turn, their
families. It is succeeding on a number of
levels.
40. Advantages
• Has a broader audience than television
• Can also reach illiterate people
• Economical and easily accessible medium
41.
42. Novelty Stage
• Philo Farnsworth
Patents “Dissector” Tube (related
to cathode ray tube)
43. Mass Medium Stage
• TV booms in the 1950s
• Many of the early
programs steal radio
shows and audiences.
44. Television in India
• Television services in India were started on 15
Sep. 1959 with the commissioning of First
broadcast of Doordarshan from New Delhi.
• Prasar Bharati is Government Organization is
responsible for broadcasts of Doordarshan
throughout the country.
45. Gyan Darshan
• Indian DD Gyandarshan exclusive Educational
Television Channel of India started by IGNOU
and Prasar Bharti in 2000. it relays
programmes from various Doordarshan
Kendras.
• Education Media Research Centres (EMRC)
and Audio Visual Research Centres at different
places produce programmes for
university students.
46. Advantages
• Coverage to large number of people.
• Can also reach illiterate people.
• Can influence public opinion effectively.
• Provides entertainment as well as education.
Disadvantages
• Disadvantage is the high cost
47.
48. NEWSPAPERS
First newspaper in India was launched in
1780 by J.A. Huckley.
They are the most popular and widely
disseminated form o fliterature.
They have influence over large parts of the
conutry in any subject of importance.
Some leading newspapers carry special
supplements on health every week.
The only disadvantage this form of mass
media has that it is severely limited by the
number of readers and the percentage of
literate people.
- Since 1802
50. • Posters are the most common and one of the
most effective audio visual aids.
• They can be effective even in regions of low
literacy and low awareness.
51. • The main advantage is that they are eye
catching and they should be artistic.
• The message should be simple and short.
• Should be placed in locations were people
frequent like bus stands, hospitals.
• They should be changed frequently to
maintain their effect.
52. Magazine
• Magazines are popular source of information
about various subjects for the population.
• They are a cheap audio visual aid of education
as well as communication.
53. The INTERNET is a network of
computers, which links many different
types of computers all over the world.
ARPANET was the first WAN and had
only four sites in 1969.
In 1989, the U.S. government lifted
restrictions on the use of INTERNET,
and allow its usage for commercial
purposes as well.
INTERNET
54. • There are a number of internet sites providing
health education to the community. e.g,
www.mciindia.org, www.dciindia.org,
www.who.int
• Information can be accessed via internet at
any place at any point of time.
• It has brought about a revolution in the field
of health education.
55. Advantages
• Communities and individuals can be given an
audio visual demonstration of critical health
care practices.
• The main advantage of internet is its
worldwide accessibility and reach.
56. Disadvantages
• It is expensive
• There are chances of providing misleading
information without any scientific basis.
Therefore, people should be advised to seek
information only from websites belonging to
authorized bodies or associations.
• It is approachable only to educated, mostly
urban elite.
57. Conclusion
• In the end we can conclude that mass media
plays an extremely pivotal role in the
dissemination of health education among the
masses thereby creating awareness.
• It is also critical in promoting hygienic habits,
facilitating exchange of ideas in the area of
health research which make a tremendous
impact on our everyday lives.
59. References :
Essentials of Preventive and Community
Dentistry, Soben Peter, 4th
Edition
Amit Trivedi, 4th
edition
Internet sources: www.google.com
www.wikipedia.org
www.who.int
www.air.nic.in
www.mhrd.nic.gov.in