Social mobilization

This document discusses social mobilization, which involves activating large groups of people to participate in social activities and processes to enact change. Social mobilization is not a single event but rather a long-term process that can take months or years. It enhances community capacity and participation, improves program quality and sustainability, and empowers communities. Effective social mobilization requires awareness creation, community participation, increasing ownership, and empowerment. It can be controlled, spontaneous, specific, or general. Pre-requisites include defining a purpose, leaders, symbols, messages, organizers, and funds. The process at the village level involves community engagement, forming groups, empowering individuals, promoting participation and leadership. Qualities of effective health professionals in